Latest articles

2024 marketing start button
Jan
09
2024

7 Top Trends We See Shaping the Marketing Landscape in 2024

As we step into 2024, the world of marketing continues to evolve at a blistering pace — presenting likely challenges for brands reluctant to adapt and significant opportunities for brands willing to embrace change. Here at Brandon, we understand the...

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Illustrating Inflation
Jan
05
2024

CPGs: Strategy to Navigate Inflation

Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...

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Michael and Sydney
Dec
15
2023

Brandon Hires for Market Research and Media Teams

Brandon, a data-driven, digitally-centric, integrated marketing agency, recently added new junior talent to its collaborative team. Michael Garmone, junior market research assistant, is based in Charlotte, North Carolina, while Sydney Monckton, media coordinator, is located in Charleston, South Carolina.

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Financial Banking Trends in 2024
Dec
07
2023

5 Top Retail Banking Trends Impacting Today’s Bank Marketers

Perhaps at a level unparalleled in any other industry, the strategies, tactics and messaging that drive effective marketing efforts for financial institutions are often dictated by economic conditions such as interest rates, inflation and overall market stability. All of those...

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laptop trends
Dec
05
2023

9 B2B Marketing Trends That Could Boost Your Business in 2024

For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly...

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Bank skyline
Nov
30
2023

5 Bank-Marketing SEO Trends That Could Move the Needle in 2024

Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion...

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hand pulling mail out of mail box
Nov
28
2023

The Fashionable Return of Direct Mail: A Must-Have for Apparel Marketing

In a world driven by digital marketing, social media influencers, and e-commerce, it's easy to overlook the timeless power of direct mail for apparel marketing. However, direct mail remains a crucial and effective channel for the fashion industry, offering unique...

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