How to Write an SEO-Friendly Blog Post

How to Write SEO-Friendly Blog Posts in 2023

Blogs are powerful tools for individuals and companies looking to increase their online visibility. They provide a platform to demonstrate expertise and showcase a passion. In order to attain the most traffic and maximize visibility, a variety of search engine...

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Organic vs. Paid Search Marketing — Which Should I Choose?

According to recent statistics, nearly 70% of consumers’ online journeys begin with a visit to a search engine. And considering this data, it’s abundantly clear: For any brand with an online presence, efforts to achieve high search engine results page...

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Bank skyline

5 Bank-Marketing SEO Trends That Could Move the Needle in 2023

Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion...

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Person typing on laptop

How to Write Content That Improves Your Site’s SEO Results

Both for brands that want to gain exposure and for marketing writers who want their work to be read, implementing SEO-supporting tactics into a business’s content-writing efforts is critical. But it can be challenging to do it well, as SEO...

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A/B Testing

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

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Bing Is Still a Thing … 4 Reasons You Need to Stick With It

When it comes to internet search engines, consumers have a long list of options to choose from. But for marketers, there’s one clear behemoth in the bunch: Google. After all, it’s the only search engine with a name that seconds...

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GooglePerformanceMax

Curious About Google’s New Performance Max? Here’s the Skinny

Google has touted its new Performance Max ad campaigns, first unveiled in November of 2021, as the next generation of its long-running Smart Shopping and Local campaign types. And according to the online-search behemoth, the new campaign type is built...

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