Sep
20
2022
Voice Search Is Exploding – Is Your Brand Ready?
Nearly 45% of U.S. consumers use voice technology daily, and the use of voice assistants is steadily rising.Read More about Voice Search Is Exploding – Is Your Brand Ready?
SEO
Sep
01
2022
Bing Is Still a Thing … 4 Reasons You Need to Stick With It
When it comes to internet search engines, consumers have a long list of options to choose from. But for marketers, there’s one clear behemoth in the bunch: Google. After all, it’s the only search engine with a name that seconds...Read More about Bing Is Still a Thing … 4 Reasons You Need to Stick With It
Aug
26
2022
Curious About Google’s New Performance Max? Here’s the Skinny
Google has touted its new Performance Max ad campaigns, first unveiled in November of 2021, as the next generation of its long-running Smart Shopping and Local campaign types. And according to the online-search behemoth, the new campaign type is built...Read More about Curious About Google’s New Performance Max? Here’s the Skinny
May
19
2022
8 Tips for Boosting Your Business With Local SEO
Especially in an era when smartphones seem to be in most everyone’s possession 24/7 and smart speakers are found in a growing number of homes, we’ve all likely asked our digital assistants for some sort of on-the-go area guidance before....Read More about 8 Tips for Boosting Your Business With Local SEO
Feb
08
2022
Search Engine Marketing 101: SEM, SEO, and PPC
Even for those without a wealth of marketing experience, it should come as no real surprise that in today’s digitally driven business world, online visibility and exposure are considered critical to most modern brands’ sustained success. And fortunately for companies...Read More about Search Engine Marketing 101: SEM, SEO, and PPC
Nov
16
2021
5 Bank-Marketing SEO Trends That Could Move the Needle in 2022
In an age when consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category, it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin...Read More about 5 Bank-Marketing SEO Trends That Could Move the Needle in 2022
Mar
26
2020
9 Ways Your Brand Can Capture Voice-Search Leads
With virtual assistants becoming increasingly common in the modern household (especially in our smart speakers), in our pockets (on our smartphones) and even on our wrists (built into our smartwatches), a world of information is now not only right at...Read More about 9 Ways Your Brand Can Capture Voice-Search Leads
Mar
11
2020
7 Important 2020 SEO Trends and How to Capitalize on Them
Search engine algorithms are evolving. New ranking factors emerge, old ones drop off, and the rest shift in importance. Google, Bing, and others want to improve search results and drive ad revenue. Here are seven trends you can expect to...Read More about 7 Important 2020 SEO Trends and How to Capitalize on Them
Mar
03
2020
How to Write SEO-Friendly Blog Posts in 2021
Blogs are powerful tools for individuals and companies looking to increase their online visibility. They provide a platform to demonstrate expertise and showcase a passion. In order to attain the most traffic and maximize visibility, a variety of search engine...Read More about How to Write SEO-Friendly Blog Posts in 2021
Jun
03
2019
How to Use Google’s E-A-T and Quality Guidelines for Content SEO Success
Digital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-A-T — Expertise, Authoritativeness and Trustworthiness. It summarizes a significant portion of Google’s Quality Raters Guidelines. Google ended up...Read More about How to Use Google’s E-A-T and Quality Guidelines for Content SEO Success