SEO graphic

8 Tips for Boosting Your Business With Local SEO

Especially in an era when smartphones seem to be in most everyone’s possession 24/7 and smart speakers are found in a growing number of homes, we’ve all likely asked our digital assistants for some sort of on-the-go area guidance before....

Read More about 8 Tips for Boosting Your Business With Local SEO

Search bar

Search Engine Marketing 101: SEM, SEO, and PPC

Even for those without a wealth of marketing experience, it should come as no real surprise that in today’s digitally driven business world, online visibility and exposure are considered critical to most modern brands’ sustained success. And fortunately for companies...

Read More about Search Engine Marketing 101: SEM, SEO, and PPC

9 Ways Your Brand Can Capture Voice-Search Leads

9 Ways Your Brand Can Capture Voice-Search Leads

With virtual assistants becoming increasingly common in the modern household (especially in our smart speakers), in our pockets (on our smartphones) and even on our wrists (built into our smartwatches), a world of information is now not only right at...

Read More about 9 Ways Your Brand Can Capture Voice-Search Leads

Man using Google Analytics

7 Important 2020 SEO Trends and How to Capitalize on Them

Search engine algorithms are evolving. New ranking factors emerge, old ones drop off, and the rest shift in importance. Google, Bing, and others want to improve search results and drive ad revenue. Here are seven trends you can expect to...

Read More about 7 Important 2020 SEO Trends and How to Capitalize on Them

How to Write an SEO-Friendly Blog Post

How to Write SEO-Friendly Blog Posts in 2021

Blogs are powerful tools for individuals and companies looking to increase their online visibility. They provide a platform to demonstrate expertise and showcase a passion. In order to attain the most traffic and maximize visibility, a variety of search engine...

Read More about How to Write SEO-Friendly Blog Posts in 2021

Google EAT graphic

How to Use Google’s E-A-T and Quality Guidelines for Content SEO Success

Digital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-A-T — Expertise, Authoritativeness and Trustworthiness. It summarizes a significant portion of Google’s Quality Raters Guidelines. Google ended up...

Read More about How to Use Google’s E-A-T and Quality Guidelines for Content SEO Success

Amazon Alexa on table

Alexa, Will Voice Search Affect My SEO Strategy?

Is voice search the end of SEO as we know it? Should SEO specialists be looking for another job (asking for a friend!)? There is a lot of buzz in the marketing world right now about voice search and how...

Read More about Alexa, Will Voice Search Affect My SEO Strategy?

Someone pointing at the upward trajectory of a graph

9 Elements of an Optimized Product Page

Looking to generate more revenue from your e-commerce website? Here, we’ll explore 9 elements of an optimized product page as they relate to both SEO and conversions.

Read More about 9 Elements of an Optimized Product Page