Search Engine Marketing 101: SEM, SEO, and PPCEven for those without a wealth of marketing experience, it should come as no real surprise that in today’s digitally driven business world, online visibility and exposure are considered critical to most modern brands’ sustained success. And fortunately for companies...
5 Bank-Marketing SEO Trends That Could Move the Needle in 2022In an age when consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category, it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin...
9 Ways Your Brand Can Capture Voice-Search LeadsWith virtual assistants becoming increasingly common in the modern household (especially in our smart speakers), in our pockets (on our smartphones) and even on our wrists (built into our smartwatches), a world of information is now not only right at...
7 Important 2020 SEO Trends and How to Capitalize on ThemSearch engine algorithms are evolving. New ranking factors emerge, old ones drop off, and the rest shift in importance. Google, Bing, and others want to improve search results and drive ad revenue. Here are seven trends you can expect to...
How to Write SEO-Friendly Blog Posts in 2021Blogs are powerful tools for individuals and companies looking to increase their online visibility. They provide a platform to demonstrate expertise and showcase a passion. In order to attain the most traffic and maximize visibility, a variety of search engine...
How to Use Google’s E-A-T and Quality Guidelines for Content SEO SuccessDigital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-A-T — Expertise, Authoritativeness and Trustworthiness. It summarizes a significant portion of Google’s Quality Raters Guidelines. Google ended up...
Alexa, Will Voice Search Affect My SEO Strategy?Is voice search the end of SEO as we know it? Should SEO specialists be looking for another job (asking for a friend!)? There is a lot of buzz in the marketing world right now about voice search and how...
9 Elements of an Optimized Product PageLooking to generate more revenue from your e-commerce website? Here, we’ll explore 9 elements of an optimized product page as they relate to both SEO and conversions.