Bing Is Still a Thing … 4 Reasons You Need to Stick With It

When it comes to internet search engines, consumers have a long list of options to choose from. But for marketers, there’s one clear behemoth in the bunch: Google. After all, it’s the only search engine with a name that seconds...

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Curious About Google’s New Performance Max? Here’s the Skinny

Google has touted its new Performance Max ad campaigns, first unveiled in November of 2021, as the next generation of its long-running Smart Shopping and Local campaign types. And according to the online-search behemoth, the new campaign type is built...

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8 Tips for Boosting Your Business With Local SEO

Especially in an era when smartphones seem to be in most everyone’s possession 24/7 and smart speakers are found in a growing number of homes, we’ve all likely asked our digital assistants for some sort of on-the-go area guidance before....

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Search Engine Marketing 101: SEM, SEO, and PPC

Even for those without a wealth of marketing experience, it should come as no real surprise that in today’s digitally driven business world, online visibility and exposure are considered critical to most modern brands’ sustained success. And fortunately for companies...

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9 Ways Your Brand Can Capture Voice-Search Leads

9 Ways Your Brand Can Capture Voice-Search Leads

With virtual assistants becoming increasingly common in the modern household (especially in our smart speakers), in our pockets (on our smartphones) and even on our wrists (built into our smartwatches), a world of information is now not only right at...

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7 Important 2020 SEO Trends and How to Capitalize on Them

Search engine algorithms are evolving. New ranking factors emerge, old ones drop off, and the rest shift in importance. Google, Bing, and others want to improve search results and drive ad revenue. Here are seven trends you can expect to...

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How to Write an SEO-Friendly Blog Post

How to Write SEO-Friendly Blog Posts in 2021

Blogs are powerful tools for individuals and companies looking to increase their online visibility. They provide a platform to demonstrate expertise and showcase a passion. In order to attain the most traffic and maximize visibility, a variety of search engine...

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How to Use Google’s E-A-T and Quality Guidelines for Content SEO Success

Digital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-A-T — Expertise, Authoritativeness and Trustworthiness. It summarizes a significant portion of Google’s Quality Raters Guidelines. Google ended up...

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