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Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns

As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex than B2C...

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Personalized Marketing: The Key To Winning Over Pet Parents

Imagine a pet food company that remembers Bella the Labrador’s birthday — and sends Bella’s mom, Susan, a card and special discount for her pup’s favorite chicken-flavored treats. Or envision a subscription box service that curates squeaky toys and durable...

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Abbie Lutz

Brandon Announces Promotion of Abbie Lutz to Media Strategy Manager

Brandon is excited to announce the promotion of Abbie Lutz to Media Strategy Manager. Since joining the agency in November 2022, Abbie has consistently showcased exceptional strategic insight and a results-driven approach, delivering impactful campaigns for clients like FTC and...

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How To Leverage Pet Influencers To Build Brand Awareness and Trust

What do bow tie-wearing dogs on Instagram and sassy cats with massive TikTok followings have in common? They’re offering powerful new opportunities for pet brands to connect with consumers. And along the way, pet influencer marketing — a tactic proven...

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Advertising Agency Brandon Reenvisions Primal Pet Foods’ Website to Coincide with Brand Packaging Redesign

Integrated marketing agency Brandon has redesigned the website of Primal Pet Foods, a leading manufacturer of fully prepared, premium-quality raw foods, treats, and chews for dogs and cats. The agency recently launched the site to coincide with the debut of...

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Brandon Strengthens Client Services Team with Fresh Talent and Expertise

Brandon is excited to announce the addition of three exceptional professionals to our Client Services team: Davis Smith and Danielle Maxwell join as Account Managers, while Sallie Hammett steps in as Account Supervisor. With their unique backgrounds, diverse experiences, and...

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