Latest articles

Real Estate House
Mar
29
2023

What Rising Rates Mean to Real Estate Marketers

Real estate professionals — and even many casual observers — are well aware that the U.S. housing market has faced challenges over the past year and a half. As the Federal Reserve has worked to head off inflation, interest rates...

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Mar
23
2023

2023: The Age of the Micro-influencer

Influencers — people with the power to sway consumers’ opinions and, ultimately, their purchase decisions — have long been leveraged by brands looking to elevate their marketing efforts. The most recognizable cases in point can be seen in the wide-ranging...

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Geneverse
Mar
23
2023

Geneverse Energy, Inc. Selects Brandon as Agency of Record

Geneverse Energy, the maker of the most reliable, affordable, and safe compact solar generators designed for homes, has named Brandon its agency of record. The agency will manage the brand, media, and creative strategies for Geneverse as it prepares for...

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Sky-rise
Mar
15
2023

The Biggest Issues Facing Bank Marketers Today

Banking is a highly competitive industry, and bank marketers face a number of challenges in today's digital landscape. Here are some of the biggest issues that bank marketers are currently facing:

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Mar
07
2023

Your Guide To Creating Engaging Interactive Content

At Brandon, we’ve named interactive content as one of our top trends. While there are many reasons why interactive content has moved to the forefront of content marketing trends, one statistic stands out:

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Sherry Kristi Caroline Headshot
Feb
28
2023

Brandon’s Media Department Promotes Team Members

Brandon, named 2021 Top Advertising Agency in Charleston, S.C. by Clutch, has promoted Sherry Moats, Kristi Shea, and Caroline Schmidt to new roles within the department. Moats is the new Associate Media Buying Director, Shea is an Ad Operations Associate,...

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Feb
16
2023

Data Driven Attribution Unraveled

Attribution has been one of the central problems for marketers since the beginning of analytics. How much credit should we attribute to a specific channel? Although there is no one-size-fits-all answer, everyone agrees that the default Last Non-Direct Click Attribution...

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Tag
Feb
14
2023

Brandon’s Creative Team Welcomes New Senior Producer

Brandon, the most creatively awarded agency in the Carolinas, has added new talent to its video production team with the hiring of Taggert Vin Zant as a senior producer. With over a decade of experience in the industry, Vin Zant...

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