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Financial Banking Trends in 2024
Dec
07
2023

5 Top Retail Banking Trends Impacting Today’s Bank Marketers

Perhaps at a level unparalleled in any other industry, the strategies, tactics and messaging that drive effective marketing efforts for financial institutions are often dictated by economic conditions such as interest rates, inflation and overall market stability. All of those...

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laptop trends
Dec
05
2023

9 B2B Marketing Trends That Could Boost Your Business in 2024

For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly...

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Bank skyline
Nov
30
2023

5 Bank-Marketing SEO Trends That Could Move the Needle in 2024

Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion...

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hand pulling mail out of mail box
Nov
28
2023

The Fashionable Return of Direct Mail: A Must-Have for Apparel Marketing

In a world driven by digital marketing, social media influencers, and e-commerce, it's easy to overlook the timeless power of direct mail for apparel marketing. However, direct mail remains a crucial and effective channel for the fashion industry, offering unique...

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Woman preparing item for shipping
Nov
14
2023

An E-commerce Checklist for Apparel Brands

Apparel has long presented sizable business opportunities in the United States. And with the advent of the internet, today’s apparel brands can reach more clothing-hungry consumers than ever before via online sales. (Take it from us here at Brandon. We’ve...

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Chad Isom - New Hire
Nov
13
2023

Brandon Welcomes Chad Isom to its Client Services Team

Brandon, an integrated, data-driven, digitally-centric marketing firm, announced its recent hire of Chad Isom, a dynamic marketer with a background in recruiting. Isom joins the team as an account manager on the client services team.

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Person pulling data using tablet
Nov
07
2023

8 Trends To Watch In Healthcare Marketing For 2024

In the digital age, the ways that healthcare providers communicate with — and market their services to — current and prospective patients is evolving more rapidly than it ever has at any time before. And especially in such a quickly...

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Girl pointing to phone with ring light
Nov
02
2023

Why Brands Should Include Influencer Marketing in Their Strategies

Traditional marketing has been flexing its marketing muscle for decades. From the allure of print ads to the earworm-inducing radio jingles, and the captivating visuals on television screens, brands can paint the town in their colors, reaching vast audiences with...

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