May
26
2023
Latest articles
May
23
2023
Move Your Amazon Listings to the Head of the Class — With A+ Content
As the world’s leading e-commerce marketplace, Amazon can undoubtedly offer big growth opportunities for brands that choose to sell their products there. But these big opportunities also attract large numbers of rival sellers, bringing high levels of competition to the...Read More about Move Your Amazon Listings to the Head of the Class — With A+ Content
May
18
2023
Brandon Adds to Its Client Services Team
Brandon, an integrated data-driven, digitally-centric marketing firm specializing in the B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and fitness categories, has added two trailblazers, Nick Escobar and Avery Ashley,...
May
18
2023
All Social Platforms Are Not Created Equal — Which Ones Are Right For Your Business?
For brands and businesses, social media can deliver a broad range of powerful benefits — and in many cases, they can be leveraged at little to no cost. Just a handful of the business-building ways that social media can serve...Read More about All Social Platforms Are Not Created Equal — Which Ones Are Right For Your Business?
May
16
2023
Today’s Top Challenges For Bank Marketers & How to Overcome Them
Bank marketing has never been so complex. As technology advances and consumers become even more fickle, bank marketers are faced with a number of challenges in reaching and engaging with their target audiences. In this article, we will explore some of...Read More about Today’s Top Challenges For Bank Marketers & How to Overcome Them
May
11
2023
What Is A Full-Service Digital Marketing Agency?
Regardless of the economic climate, investing in marketing efforts is a proven tactic for improving a company or brand’s bottom line. However, when faced with a potential recession or another economic downturn, one of the initial cuts made is often...Read More about What Is A Full-Service Digital Marketing Agency?
May
09
2023
How to Make Your Product Stand Out with Amazon Selling
Online selling can be an adventure. It can also be lucrative, especially if you’re selling on Amazon. The American multinational tech company maintains more than 300 million active customer accounts, and more than 1.9 million selling partners globally.Read More about How to Make Your Product Stand Out with Amazon Selling
May
05
2023
How CPG Brands Can Leverage Marketing Trends to Thrive in 2023
The consumer packaged goods (CPG) industry is facing unprecedented challenges and opportunities in 2023. The COVID-19 pandemic has accelerated many disruptive trends that are reshaping consumer behavior and expectations, such as personalization, digital-native brands, data privacy, omnichannel experience, and sustainability....Read More about How CPG Brands Can Leverage Marketing Trends to Thrive in 2023
May
03
2023
Branded vs. Non-Branded Paid Search: What They Are and When to Use Them
When consumers are looking for most any specific brand online, it’s clearly desirable to the brand in question for the potential customer’s web search to be easy and effective. And as such, when web searchers type the brand’s name into...Read More about Branded vs. Non-Branded Paid Search: What They Are and When to Use Them
Apr
27
2023
6 Reasons Why You Should Be Using an Affiliate Marketing Program
Affiliate marketing can be an extremely cost-effective way to boost conversions by tapping into a previously undiscovered stream of warm leads, but is it a good strategy for your business?Read More about 6 Reasons Why You Should Be Using an Affiliate Marketing Program