Jul
25
2024
Latest articles
Jul
24
2024
Brandon Lands Among State’s Best Places to Work for 7th Straight Year
Brandon, a fully integrated modern marketing agency that leverages data-driven insights and deep audience understanding to unlock brands’ hidden potential, has been chosen as one of South Carolina’s Best Places to Work for 2024 by SC Biz News. This marks...Read More about Brandon Lands Among State’s Best Places to Work for 7th Straight Year
Jul
18
2024
12 Must-Follow Email Marketing KPIs for Measuring Your Campaigns’ Success
Let’s face it: Email marketing may not be the shiniest, newest object in the digital marketing world. In fact, it’s been around for more than a quarter-century — and depending on who you ask, it’s arguably even older than the...Read More about 12 Must-Follow Email Marketing KPIs for Measuring Your Campaigns’ Success
Jul
11
2024
Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
The marketing landscape is constantly evolving, and keeping pace requires embracing new tools. Artificial intelligence (AI) has emerged as a game-changer, offering agencies a wealth of possibilities to streamline workflows and enhance campaign performance. But with all the hype, it's...Read More about Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
Jul
09
2024
How To Boost Open Rates & Clicks for Email Marketing Profits With A/B Testing
In the fast-paced realm of digital marketing, where every click, open, and conversion counts, email marketing remains a cornerstone strategy for businesses to engage with their audience effectively. Amid the plethora of tactics available, A/B testing in email marketing emerges...Read More about How To Boost Open Rates & Clicks for Email Marketing Profits With A/B Testing
Jul
03
2024
Strategies for Rising Above Competition with Craft Beer Marketing
Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...Read More about Strategies for Rising Above Competition with Craft Beer Marketing
Jul
01
2024
Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Brandon, a modern marketing agency built to propel mid-market brands forward, is proud to announce three new appointments across multiple disciplines. Ant Sanders is their new associate creative director; Nick Escobar, an account manager at the agency since 2022, has...Read More about Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Jun
27
2024
Unlocking Growth: How B2B Social Media Ads Have Changed the Game
In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a...Read More about Unlocking Growth: How B2B Social Media Ads Have Changed the Game
Jun
26
2024
For Eighth Straight Year, Brandon Earns Coveted South Carolina Top Workplaces Honor — 1 of Only 4 Companies Able to Make Claim
Brandon, a fully integrated, data-driven marketing and communication firm built for today's digital ecosystem, has been awarded a Top Workplaces 2024 honor by South Carolina Top Workplaces. And to add to the honor, Brandon is one of only four companies...
Jun
25
2024
Navigating Trends: Digital Advertising in the Telecom Sector
In today's hyper-connected world, where digital communication is the norm, telecommunications companies face a unique set of challenges and opportunities in the realm of advertising. With the advent of new technologies and changing consumer behaviors, navigating digital advertising trends has...Read More about Navigating Trends: Digital Advertising in the Telecom Sector