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CPGs: Strategy to Navigate Inflation

Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...

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Empathy in PR

How to Prioritize Empathy — The Golden Rule in Crisis Communications

For any brand competing in today’s unpredictable marketplace, one thing is certain: the spotlight has never been brighter, no matter your size or industry. Thanks to the prevalence of social media, companies are under pressure to perform with precision at...

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The Brandon Agency Welcomes New Client Services Talent

The Brandon Agency, an integrated data-driven, digitally-centric marketing firm specializing in B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and fitness categories, has added two trailblazers, Kelsey McEntee and Lauren...

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How To Pitch a Podcast To The News Media

Some are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...

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10 Ways QR Codes Can Amplify Your Marketing Effectiveness

First created in the 1990s to assist with the production process in Japan’s automobile industry, QR codes — named using an abbreviation for “quick response” — can be found all over the place in today’s digitally dominated society. In fact,...

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