Latest articles

How to Handle Negative Online Reviews

For any business, whether a long-established enterprise or a fledgling start-up, negative online reviews can pose a serious threat — and over time can even sink an operation. Consider this: According to statistics, 95% of online consumers read reviews before...

Read More about How to Handle Negative Online Reviews

Girl Smiling New Hire

Brandon Expands Its Public Relations Team

Brandon, an integrated data-driven, digitally-centric marketing firm specializing in B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and fitness categories, has expanded the public relations department by adding Casey Kupper...

Read More about Brandon Expands Its Public Relations Team

The 411 on Successful SMS Marketing Campaigns

Statistics show that 85% of today’s Americans own a smartphone, with an even higher percentage — a whopping 97% — possessing a cellphone of some sort. And everyday observation tells us that, at least for most American consumers, these devices...

Read More about The 411 on Successful SMS Marketing Campaigns

Bing Is Still a Thing … 4 Reasons You Need to Stick With It

When it comes to internet search engines, consumers have a long list of options to choose from. But for marketers, there’s one clear behemoth in the bunch: Google. After all, it’s the only search engine with a name that seconds...

Read More about Bing Is Still a Thing … 4 Reasons You Need to Stick With It

KristiRainesContentDirector

Brandon Welcomes Kristi Raines as Content Director

The integrated data-driven, digitally-centric marketing firm Brandon announces today the hire of Kristi Raines as Content Director. Brandon specializes in B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and fitness...

Read More about Brandon Welcomes Kristi Raines as Content Director