5 Bank-Marketing SEO Trends That Could Move the Needle in 2024Today’s consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category. So it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin their conversion...
6 Ways Financial Companies Can Better Connect With Younger (And Not-So-Young) Clients Via Social MediaSocial media for financial companies is important, especially when it comes to communication with younger clients who are more likely to turn to social media channels for financial information. And when engaging in financial social media marketing, building relationships with...
Reimagining Banking: How Smaller Banks Can Reclaim Customers through Exceptional Customer ExperienceThe collapse of Silicon Valley Bank in March and First Republic in May of 2023 sent customers rushing to pull their deposits out of smaller banks and redeposit them in larger financial institutions. All of the big banks reported significant...
Today’s Top Challenges For Bank Marketers & How to Overcome ThemBank marketing has never been so complex. As technology advances and consumers become even more fickle, bank marketers are faced with a number of challenges in reaching and engaging with their target audiences. In this article, we will explore some of...
Best Practices for Bank Marketers to Stay in ComplianceBank marketers are responsible for promoting their financial institution's products and services, but they must also ensure that their marketing efforts are compliant with regulations.
The Biggest Issues Facing Bank Marketers TodayBanking is a highly competitive industry, and bank marketers face a number of challenges in today's digital landscape. Here are some of the biggest issues that bank marketers are currently facing:
What the Gen X Generation Wants From Their Financial InstitutionGeneration X, also known as Gen X, is a demographic group born between 1965 and 1980. The GenX population in the United States is about 66 million people with ages ranging from 43-58. Many GenX’ers are entering their peak earning...
9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account NumbersWhen it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares...