Financial Archives

May

16

2023

Today’s Top Challenges For Bank Marketers & How to Overcome Them

Bank marketing has never been so complex. As technology advances and consumers become even more fickle, bank marketers are faced with a number of challenges in reaching and engaging with their target audiences. In this article, we will explore some of...

Apr

07

2023

Best Practices for Bank Marketers to Stay in Compliance

Bank marketers are responsible for promoting their financial institution's products and services, but they must also ensure that their marketing efforts are compliant with regulations.

Mar

15

2023

The Biggest Issues Facing Bank Marketers Today

Banking is a highly competitive industry, and bank marketers face a number of challenges in today's digital landscape. Here are some of the biggest issues that bank marketers are currently facing:

Feb

09

2023

What the Gen X Generation Wants From Their Financial Institution

Generation X, also known as Gen X, is a demographic group born between 1965 and 1980. The GenX population in the United States is about 66 million people with ages ranging from 43-58. Many GenX’ers are entering their peak earning...

Nov

16

2022

9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers

When it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares...

Nov

16

2021

5 Bank-Marketing SEO Trends That Could Move the Needle in 2022

In an age when consumers are growing increasingly reliant on the internet to inform their purchase decisions in nearly every category, it should come as no big surprise that 9 out of 10 of today’s loan and mortgage seekers begin...

People walking around a small town with a bank in the background

Aug

06

2020

Successful Bank Marketing Starts With Targeting The Right Consumers

Not all banking customers are the same - from the way they access their assets to the means by which they handle expenses. From those who hold steadfast to traditional banking to users who prefer the agile options of digital...

Person taking a photo of a check for deposit

Jul

02

2020

Challenger vs. Traditional: The Battle Ground of Banks

Tiffany Matum has followed many Americans when it comes to banking – by adding an app to their financial repertoire. Customers like Tiffany are at least partially banking on their mobile phones, a trend that has several impact points on...

Financial

Today’s Top Challenges For Bank Marketers & How to Overcome Them

Best Practices for Bank Marketers to Stay in Compliance

The Biggest Issues Facing Bank Marketers Today

What the Gen X Generation Wants From Their Financial Institution

5 Bank-Marketing SEO Trends That Could Move the Needle in 2022

Successful Bank Marketing Starts With Targeting The Right Consumers

Challenger vs. Traditional: The Battle Ground of Banks

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