Department: Analytics
Attract More Visitors to Your Destination With Data-Driven Travel Campaigns
By employing powerful, data-driven tourism marketing strategies, chambers of commerce and destination marketing organizations (DMOs) can rev up visitor numbers — and ramp up area revenues. We’ll share a collection of tourism marketing ideas that could help your chamber o...
CPG Marketing Strategies: A Comprehensive Guide to Success in 2025 and Beyond
In today’s fast-paced and quickly growing consumer packaged goods (CPG) industry — which is expected to grow at over 4% CAGR globally over the coming decade or so — standing out in an increasingly saturated market is a constant challenge. With new brands continually en...
7 Ways Website Analytics Can Boost Your Brand’s Online Efforts
Pageviews, session duration, bounce rate, traffic sources — these are just a handful of the metrics that website-analytics professionals keep a close eye on day in and day out. And for brands looking to increase the effectiveness of their website and maximize the benefits ...
David vs. Goliath: How Smaller Businesses Can Beat Bigger Companies in Their Marketing Efforts
For owners of small- to medium-sized businesses (SMBs), trying to compete with much larger companies in the marketing arena can be a daunting — and even intimidating — endeavor. After all, the bigger, more established brands have much more sizeable advertising budgets, c...
5 Must-Haves for Your Data and Analytics Toolbox
Here at The Brandon Agency, we’re huge believers in the business-boosting power of data. In fact, it’s our opinion that — in an age when enterprises can track, compile and evaluate market information more quickly and in greater depth than ever before — one of the big...