Content Archives

Mar

07

2023

Your Guide To Creating Engaging Interactive Content

At Brandon, we’ve named interactive content as one of our top trends. While there are many reasons why interactive content has moved to the forefront of content marketing trends, one statistic stands out:

Jan

19

2023

9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

Nov

16

2022

9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers

When it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares...

May

26

2022

10 Ways to Boost the Quality (and Effectiveness) of Your Brand’s Blog Content

You likely already know the basic idea behind blogging for your brand: Create content that draws readers (and potential customers) to your website, educate them on topics that fall within your area of expertise and, eventually, establish your business as...

Dec

23

2021

4 Ways to Advance Your Agriculture/Farming Brand's Content Marketing Strategy

For any business looking to execute a successful content marketing strategy — one that truly moves the needle, leading to a larger brand following and, eventually, meaningful business growth — advance planning is key. And, especially for farming- and/or agriculture-focused...

Chess pieces on top of a table with "Leads," "Prospects," "Customers"

Oct

20

2020

Lead Generation: 3 B2B Marketing Experts Weigh in

The Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...

Man staring at white board covered in charts and data

May

20

2020

Choosing the Right Type of Content for Each Stage of the Marketing Funnel

In every successful business, customers embark on a “path to purchase” that begins when they first learn about a product or service and — if subsequent marketing efforts are successful — eventually leads to a sale. Marketing pros know this...

Someone photo capturing a man running on a bridge

Nov

05

2018

4 Things to Consider When Creating Authentic Social Media Content

While social media is a popular and extremely lucrative marketing tool, not all content is created equal. In recent years, it has become more apparent than ever that authentic social media content is what truly reigns king.

Jul

11

2018

What You Need to Know About the New IGTV

As Instagram continues to progress its capabilities as well as compete with platforms like Snapchat, YouTube and others, content marketing strategy has to evolve with it. With the recent launch of IGTV, individuals and marketers have taken to the platform...

Mar

09

2016

Staying Authentic in a World of Stock Photography

The other day on Content Marketing Institute’s website, I came across an interesting article - “Say No to Stock Photography and Create Authentic Images.” It raised a discussion about the importance of authenticity in a client’s photography, especially when it...

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