Follow These Video Marketing Trends In 2023

Experts point to video as one of the most effective and promising digital marketing strategies. Video marketing allows brands to create personalized content that resonates with their audiences, is easy to share and is accessible to anyone by email or...

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Interactive content

Your Guide To Creating Engaging Interactive Content

At Brandon, we’ve named interactive content as one of our top trends. While there are many reasons why interactive content has moved to the forefront of content marketing trends, one statistic stands out:

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GirlWritingonTablet

9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

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Chess pieces on top of a table with "Leads," "Prospects," "Customers"

Lead Generation: 3 B2B Marketing Experts Weigh in

The Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...

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IGTV app

What You Need to Know About the New IGTV

As Instagram continues to progress its capabilities as well as compete with platforms like Snapchat, YouTube and others, content marketing strategy has to evolve with it. With the recent launch of IGTV, individuals and marketers have taken to the platform...

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