Jul
18
2023
Content Marketing
Mar
07
2023
Your Guide To Creating Engaging Interactive Content
At Brandon, we’ve named interactive content as one of our top trends. While there are many reasons why interactive content has moved to the forefront of content marketing trends, one statistic stands out:Read More about Your Guide To Creating Engaging Interactive Content
Jan
19
2023
9 Powerful Reasons Content Marketing Has Gone Mainstream
Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...Read More about 9 Powerful Reasons Content Marketing Has Gone Mainstream
Nov
16
2022
9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers
When it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares...Read More about 9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers
May
26
2022
10 Ways to Boost the Quality (and Effectiveness) of Your Brand’s Blog Content
You likely already know the basic idea behind blogging for your brand: Create content that draws readers (and potential customers) to your website, educate them on topics that fall within your area of expertise and, eventually, establish your business as...Read More about 10 Ways to Boost the Quality (and Effectiveness) of Your Brand’s Blog Content
Dec
23
2021
4 Ways to Advance Your Agriculture/Farming Brand's Content Marketing Strategy
For any business looking to execute a successful content marketing strategy — one that truly moves the needle, leading to a larger brand following and, eventually, meaningful business growth — advance planning is key. And, especially for farming- and/or agriculture-focused...Read More about 4 Ways to Advance Your Agriculture/Farming Brand's Content Marketing Strategy
Oct
20
2020
Lead Generation: 3 B2B Marketing Experts Weigh in
The Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...Read More about Lead Generation: 3 B2B Marketing Experts Weigh in
May
20
2020
Choosing the Right Type of Content for Each Stage of the Marketing Funnel
In every successful business, customers embark on a “path to purchase” that begins when they first learn about a product or service and — if subsequent marketing efforts are successful — eventually leads to a sale. Marketing pros know this...Read More about Choosing the Right Type of Content for Each Stage of the Marketing Funnel
Nov
05
2018
4 Things to Consider When Creating Authentic Social Media Content
While social media is a popular and extremely lucrative marketing tool, not all content is created equal. In recent years, it has become more apparent than ever that authentic social media content is what truly reigns king.Read More about 4 Things to Consider When Creating Authentic Social Media Content
Jul
11
2018