Your Guide To Creating Engaging Interactive ContentAt Brandon, we’ve named interactive content as one of our top trends. While there are many reasons why interactive content has moved to the forefront of content marketing trends, one statistic stands out:
9 Powerful Reasons Content Marketing Has Gone MainstreamBrands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...
9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account NumbersWhen it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares...
10 Ways to Boost the Quality (and Effectiveness) of Your Brand’s Blog ContentYou likely already know the basic idea behind blogging for your brand: Create content that draws readers (and potential customers) to your website, educate them on topics that fall within your area of expertise and, eventually, establish your business as...
4 Ways to Advance Your Agriculture/Farming Brand's Content Marketing StrategyFor any business looking to execute a successful content marketing strategy — one that truly moves the needle, leading to a larger brand following and, eventually, meaningful business growth — advance planning is key. And, especially for farming- and/or agriculture-focused...
Lead Generation: 3 B2B Marketing Experts Weigh inThe Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...
Choosing the Right Type of Content for Each Stage of the Marketing FunnelIn every successful business, customers embark on a “path to purchase” that begins when they first learn about a product or service and — if subsequent marketing efforts are successful — eventually leads to a sale. Marketing pros know this...
4 Things to Consider When Creating Authentic Social Media ContentWhile social media is a popular and extremely lucrative marketing tool, not all content is created equal. In recent years, it has become more apparent than ever that authentic social media content is what truly reigns king.