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Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel management. With artificial intelligence–based market research,...

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Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty

Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning...

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How AI-Powered Tools Are Elevating Patient Engagement and Experiences

Considering all the benefits artificial intelligence (AI) can provide, there’s no longer any doubt that healthcare marketers should be tapping into it. For example, to spotlight just two of the many advantages the quickly evolving technology offers, leveraging AI tools...

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Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns

As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex than B2C...

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