Google E-E-A-T

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Digital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-E-A-T — Experience, Expertise, Authoritativeness and Trustworthiness. (The acronym, which summarizes a significant portion of Google’s Search Quality Rater...

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Person calling action

Advantages and Disadvantages of Mobile Marketing

In the digital age, mobile phones have become seemingly ubiquitous in the United States. In fact, according to statistics from the Pew Research Center, 97% of Americans own a cellphone of some sort. And as of 2023, the share of...

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Is Digital Marketing Right For Your Brand?

Digital marketing is any marketing that uses electronic devices and the marketing specialists can use it to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on...

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Follow These Video Marketing Trends In 2023

Experts point to video as one of the most effective and promising digital marketing strategies. Video marketing allows brands to create personalized content that resonates with their audiences, is easy to share and is accessible to anyone by email or...

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Interactive content

Your Guide To Creating Engaging Interactive Content

At Brandon, we’ve named interactive content as one of our top trends. While there are many reasons why interactive content has moved to the forefront of content marketing trends, one statistic stands out:

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