Department: Content Marketing
Healthcare Marketing Beyond Compliance: Building Patient Trust Through Digital Engagement Strategies
For patients, a world of healthcare-related information and communications capabilities can be accessed nearly anytime with just a few clicks and swipes. Modern patients can book appointments online, evaluate symptoms in real-time using smart health apps and connect with pro...
Effective Media Planning Strategies for Telecom Brands in Competitive Markets
Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry. Competition is, too — and it’s making it harder than ever for providers of the i...
Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising
Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers about their customers...
Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends
The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel managem...
Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty
Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning with loyalty stra...
Crafting Personalized Marketing Campaigns To Improve Patient Retention
Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.
How AI-Powered Tools Are Transforming Content Creation in Healthcare Marketing
For healthcare marketers, the future of content creation has arrived. At nearly every step of the process, from identifying relevant topics and generating first drafts to tailoring messages that resonate with distinct audiences and finding success on social media, artificial...
How AI-Powered Tools Are Elevating Patient Engagement and Experiences
Considering all the benefits artificial intelligence (AI) can provide, there’s no longer any doubt that healthcare marketers should be tapping into it. For example, to spotlight just two of the many advantages the quickly evolving technology offers, leveraging AI tools in ...
Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns
As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex tha...