Interactive Archives

Oct

06

2022

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

Sep

28

2022

David vs. Goliath: How Smaller Businesses Can Beat Bigger Companies in Their Marketing Efforts

For owners of small- to medium-sized businesses (SMBs), trying to compete with much larger companies in the marketing arena can be a daunting — and even intimidating — endeavor. After all, the bigger, more established brands have much more sizeable...

Sep

22

2022

How to Handle Negative Online Reviews

For any business, whether a long-established enterprise or a fledgling start-up, negative online reviews can pose a serious threat — and over time can even sink an operation. Consider this: According to statistics, 95% of online consumers read reviews before...

Sep

20

2022

Voice Search Is Exploding – Is Your Brand Ready?

Nearly 45% of U.S. consumers use voice technology daily, and the use of voice assistants is steadily rising.

Sep

08

2022

The 411 on Successful SMS Marketing Campaigns

Statistics show that 85% of today’s Americans own a smartphone, with an even higher percentage — a whopping 97% — possessing a cellphone of some sort. And everyday observation tells us that, at least for most American consumers, these devices...

Sep

01

2022

Bing Is Still a Thing … 4 Reasons You Need to Stick With It

When it comes to internet search engines, consumers have a long list of options to choose from. But for marketers, there’s one clear behemoth in the bunch: Google. After all, it’s the only search engine with a name that seconds...

Aug

31

2022

Web3: An Intro for CPG Marketers

In the scheme of things, the internet is a relative new technology — it’s still evolving rapidly, and many believe we are moving into its third phase, dubbed “Web3.” Web3 includes foundation-level changes like the blockchain, cryptocurrencies and NFTs, as...

Aug

10

2022

Leads are great. Conversions are better. 8 ways to help turn leads into conversions.

For any business, investing in effective marketing campaigns that fill the top of the marketing funnel with prospective buyers is critical to generating long-term success — but it’s only the beginning of the battle. Once the lead-generation process is complete,...

Jul

27

2022

Why Website Usability has Never Been More Important to a Brand’s Success

In today’s digitally driven business world, more and more of the typical brand’s consumer touchpoints — and in some cases even all of them — are moving online. As such, of course, a brand’s website has become an all-important element...

Jul

05

2022

10 Ways QR Codes Can Amplify Your Marketing Effectiveness

First created in the 1990s to assist with the production process in Japan’s automobile industry, QR codes — named using an abbreviation for “quick response” — can be found all over the place in today’s digitally dominated society. In fact,...

Why (and When) Your Brand Should Use A/B Testing

David vs. Goliath: How Smaller Businesses Can Beat Bigger Companies in Their Marketing Efforts

How to Handle Negative Online Reviews

Voice Search Is Exploding – Is Your Brand Ready?

The 411 on Successful SMS Marketing Campaigns

Bing Is Still a Thing … 4 Reasons You Need to Stick With It

Web3: An Intro for CPG Marketers￼

Leads are great. Conversions are better. 8 ways to help turn leads into conversions.

Why Website Usability has Never Been More Important to a Brand’s Success

10 Ways QR Codes Can Amplify Your Marketing Effectiveness

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Web3: An Intro for CPG Marketers