Website Development Articles

Aug

22

2024

Step Up Your Website Structure — and Your Brand’s Online Success — With These 7 Tips

In the digital age, your brand’s website is often the first interaction potential customers have with your business. This makes having an effectively structured website critical — not only does it enhance the user experience, but it also plays a...

Jul

03

2024

Strategies for Rising Above Competition with Craft Beer Marketing

Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...

Apr

30

2024

Mastering SMS Marketing: Implementing Best Practices for Success

In today's digital landscape, where consumers are constantly bombarded with messages, mastering SMS marketing best practices is essential for businesses aiming to stand out and drive meaningful engagement. With billions of mobile phone users worldwide, SMS marketing offers a direct...

Person checking text messages on their smartphone

Apr

05

2024

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these...

Apr

01

2024

9 Effective Ways Your Law Firm Can Leverage Digital Advertising

In the digital era, when the typical consumer needs just about any type of product or service, the search is more and more often beginning online — and legal services are certainly no exception. In fact, more than one in...

Mar

19

2024

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Most brands’ strategists and decision-makers are well aware of the importance of product differentiation. After all, it’s both literally and figuratively what sets a brand apart from the competition, and it’s a widely recognized key to achieving sustained success in...

Jan

24

2024

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

From finance and manufacturing to healthcare, logistics, retail and much more, artificial intelligence (AI) is having big impacts on a broad spectrum of industries throughout the modern business world. And both in the moment and moving forward, few industries can...

Nov

07

2023

8 Trends To Watch In Healthcare Marketing For 2024

In the digital age, the ways that healthcare providers communicate with — and market their services to — current and prospective patients is evolving more rapidly than it ever has at any time before. And especially in such a quickly...

Oct

31

2023

15 Top Trends Brands Can Leverage to Boost Their E-Commerce Results

Especially in today’s fast-moving e-commerce marketplace, staying ahead of the curve (and the competition) is more than just a way to gain a leg up on your business rivals — it’s often critical to a brand’s long-term success. And in...

Oct

19

2023

Maximize Your Brand’s Mobile-Marketing Strategy With These 8 Great Tips

How powerful is mobile marketing in the modern marketplace? Consider this query: When was the last time you spent a full waking hour without checking or otherwise using your smartphone at least once? Whether it was for an internet info...

Interactive

Step Up Your Website Structure — and Your Brand’s Online Success — With These 7 Tips

Mastering SMS Marketing: Implementing Best Practices for Success

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

Maximize Your Brand’s Mobile-Marketing Strategy With These 8 Great Tips

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