10 Ways QR Codes Can Amplify Your Marketing Effectiveness

First created in the 1990s to assist with the production process in Japan’s automobile industry, QR codes — named using an abbreviation for “quick response” — can be found all over the place in today’s digitally dominated society. In fact,...

Read More about 10 Ways QR Codes Can Amplify Your Marketing Effectiveness

Family smiling while having a virtual health appointment

6 Digital Marketing Trends Impacting Healthcare Today

Like other industries, the importance of digital marketing in healthcare has been steadily rising in recent years. In fact, when health questions or concerns arise, the first place most patients today turn to for answers and information is the internet...

Read More about 6 Digital Marketing Trends Impacting Healthcare Today

5 Tips and Best Practices for Your B2B Website

5 Tips and Best Practices for Your B2B Website

Good marketing starts with knowing your customers. This can be challenging when marketing to the masses, but with B2B, you tend to know exactly who your customers are. The real work goes into understanding their challenges and motivations.

Read More about 5 Tips and Best Practices for Your B2B Website

4 Steps to Choosing an Automation Platform

4 Steps to Choosing an Automation Platform

A marketing automation software tool is an advanced platform designed to help marketers capture leads, nurture them further down the sales funnel, and analyze lead behavior and campaign performance. Marketing automation tools are an essential resource for B2C and B2B...

Read More about 4 Steps to Choosing an Automation Platform

12 Ways to Get Your Website Visitors to Come Back

Many Happy Returns: 12 Ways to Get Your Website Visitors to Come Back

As marketing specialists are painfully aware, luring first-time visitors to your website is no easy task. While the average cost of getting a new visitor to browse your website varies greatly between industries and advertising platforms, trust us — it’s...

Read More about Many Happy Returns: 12 Ways to Get Your Website Visitors to Come Back