Interactive

Why Website Usability has Never Been More Important to a Brand’s Success

In today’s digitally driven business world, more and more of the typical brand’s consumer touchpoints — and in some cases even all of them — are moving online. As such, of course, a brand’s website has become an all-important element...

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The 7 Most Important Updates in Google History — and How They Impact Your Website

In the 21st century business world, it’s hard to overstate how important a strong internet presence and online discoverability are to most enterprises — whether the business is strictly based online, primarily brick-and-mortar or a blend of the two. Why?...

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4 Steps to Choosing an Automation Platform

A marketing automation software tool is an advanced platform designed to help marketers capture leads, nurture them further down the sales funnel, and analyze lead behavior and campaign performance. Marketing automation tools are an essential resource for B2C and B2B...

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Increase Your User Appeal: 8 Tools for Making Your Website More Interactive

Since the emergence of commercial internet service providers in the late 1980s and early 1990s, the amount of content on the World Wide Web has exploded. To put the exponential growth into perspective, consider this: The total number of websites...

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The Importance of Social Media Follow and Share Buttons on Your Website

Working in interactive marketing, one of the first things I look for when visiting a website for the first time is an active presence on any social media platforms like Facebook, Twitter or LinkedIn.

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Many Happy Returns: 12 Ways to Get Your Website Visitors to Come Back

As marketing specialists are painfully aware, luring first-time visitors to your website is no easy task. While the average cost of getting a new visitor to browse your website varies greatly between industries and advertising platforms, trust us — it’s...

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What is a ‘freemium’ business model, and should my brand consider one?

The digital age has reshaped the 21st century business landscape in a world of ways, bringing major changes at even the highest of levels. Just to name a few of the big-picture impacts ushered in by the digital business revolution:

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