A/B Testing

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

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How to Handle Negative Online Reviews

For any business, whether a long-established enterprise or a fledgling start-up, negative online reviews can pose a serious threat — and over time can even sink an operation. Consider this: According to statistics, 95% of online consumers read reviews before...

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The 411 on Successful SMS Marketing Campaigns

Statistics show that 85% of today’s Americans own a smartphone, with an even higher percentage — a whopping 97% — possessing a cellphone of some sort. And everyday observation tells us that, at least for most American consumers, these devices...

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Bing Is Still a Thing … 4 Reasons You Need to Stick With It

When it comes to internet search engines, consumers have a long list of options to choose from. But for marketers, there’s one clear behemoth in the bunch: Google. After all, it’s the only search engine with a name that seconds...

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web3

Web3: An Intro for CPG Marketers

In the scheme of things, the internet is a relative new technology — it’s still evolving rapidly, and many believe we are moving into its third phase, dubbed “Web3.” Web3 includes foundation-level changes like the blockchain, cryptocurrencies and NFTs, as...

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10 Ways QR Codes Can Amplify Your Marketing Effectiveness

First created in the 1990s to assist with the production process in Japan’s automobile industry, QR codes — named using an abbreviation for “quick response” — can be found all over the place in today’s digitally dominated society. In fact,...

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