Interactive Archives

Apr

14

2023

Usability Testing – What, Why, When, Who and How

What is usability testing? It’s an attempt to evaluate a product’s usability, or ease of use, by seeing if its design fits the user’s natural expectations in an efficient, effective, and satisfying manner.

Mar

07

2023

Your Guide To Creating Engaging Interactive Content

At Brandon, we’ve named interactive content as one of our top trends. While there are many reasons why interactive content has moved to the forefront of content marketing trends, one statistic stands out:

Mar

02

2023

Elevate Your Brand’s Customer Communications With Conversational Marketing

In the 21st century business world, consumers have grown to expect personalized service … any day of the year, and around the clock. And with the development of the internet and instant messaging — along with the help of conversational...

Feb

16

2023

Data Driven Attribution Unraveled

Attribution has been one of the central problems for marketers since the beginning of analytics. How much credit should we attribute to a specific channel? Although there is no one-size-fits-all answer, everyone agrees that the default Last Non-Direct Click Attribution...

Feb

02

2023

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

It should come as no surprise to anyone — especially not to experienced marketers — that by knowing more about customers, their needs and what drives their buying decisions, brands can create stronger consumer connections and elevate sales.

Jan

26

2023

As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider

HTTP cookies (aka “web cookies,” “browser cookies,” “internet cookies” or simply “cookies”) have been working behind the scenes on consumers’ computers for more than a quarter of a century now. They have roots tracing back to the early 1990s —...

Jan

12

2023

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

Most marketers consider paid search, also known as PPC (Pay-Per-Click), to be among the most effective forms of digital advertising. This is largely thanks to the marketing tactic’s ability to generate extremely high-quality leads by reaching consumers just when they’re...

Dec

16

2022

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends

As veteran marketers are well aware, the craft of marketing is a dynamic one — and tactics that produced big successes a year or two ago can begin to lose their effectiveness as time passes. That is also the case...

Oct

06

2022

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

Sep

28

2022

David vs. Goliath: How Smaller Businesses Can Beat Bigger Companies in Their Marketing Efforts

For owners of small- to medium-sized businesses (SMBs), trying to compete with much larger companies in the marketing arena can be a daunting — and even intimidating — endeavor. After all, the bigger, more established brands have much more sizeable...

Interactive

Usability Testing – What, Why, When, Who and How

Your Guide To Creating Engaging Interactive Content

Elevate Your Brand’s Customer Communications With Conversational Marketing

Data Driven Attribution Unraveled

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

Why (and When) Your Brand Should Use A/B Testing

David vs. Goliath: How Smaller Businesses Can Beat Bigger Companies in Their Marketing Efforts

Offices

Policies

Search

Usability Testing – What, Why, When, Who and How

Your Guide To Creating Engaging Interactive Content

Elevate Your Brand’s Customer Communications With Conversational Marketing

Data Driven Attribution Unraveled

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends￼

Why (and When) Your Brand Should Use A/B Testing

David vs. Goliath: How Smaller Businesses Can Beat Bigger Companies in Their Marketing Efforts

Offices

Policies

Search

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends