8 Ideas to Amplify Your Hospitality Marketing Right Now

Just as in any industry, having an effective marketing strategy that manages to connect with and motivate the target audience is critical to finding and sustaining success in the hospitality industry. But while marketers for most other lines of business...

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Covid-19 consumer study

The Delta Variant Ripple Effect… What We Are Seeing

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...

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Family running on the beach

Summer Vacations are Back for 2021

School is out for summer, and vaccines are out, too. So how is summer vacation planning for 2021 going? There are definitely mixed views on whether or not travel is safe, and the CDC guidelines are changing often, too, but...

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Paper airplanes flying in different directions

Does Your Travel Brand Have an Owned Media Strategy?

For those running marketing campaigns for travel brands, paid media has long been a go-to advertising resource. And for good reason: It offers a great way to get new users to the website of a destination, property or travel service...

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Yellow suitcase with tickets and travel accessories

Your Audience is Ready To Travel. Are you Ready for Them?

As more people feel safer having the COVID-19 vaccine, they're looking to get out and travel again. Out, but not too far out. Although travel dreams are building, would-be adventurers remain indecisive about spreading their wings.

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How COVID-19 is Impacting Consumer Behavior

Six Months In – How COVID-19 is Impacting Consumer Behavior

Six months. That’s how long the world has been turned upside down with the coronavirus outbreak. Since mid-March, GlobalWebIndex has surveyed and monitored factors such as consumer attitudes concurrent with the pandemic - in as many as 18 world markets.

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Woman holding baby, conducting a virtual visit with physician

Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

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Passport and face masks stacked on a suitcase

The Journey Begins: Will Travelers Venture Out?

It’s been a long time coming. When in human history has humanity shared this much in common? From sprawling metropolises to country outposts, in nations around the globe, governments implemented directives to slow the spread of COVID-19, beginning in March....

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Covid-19's Impact on Leisure Travel

COVID-19’s Impact on Leisure Travel

On April 16, 2020, Fuel (our sister agency that specializes in guest-facing software and marketing for hotels) fielded the second round of its COVID-19 Consumer Sentiment Study. This research follows Fuel’s first study fielded on April 2, 2020, and is...

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Family walking on the beach

Research Study Sheds Light on Changing Travel-purchase Preferences

Each year, our travel and tourism marketing team conducts an in-depth research study to better understand how leisure travelers plan, choose and book their hotels when going on vacation. Conducted annually over the past five (5) years, the study not...

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