Oct
13
2022
Travel/Tourism
Jun
07
2022
8 Ideas to Amplify Your Hospitality Marketing Right Now
Just as in any industry, having an effective marketing strategy that manages to connect with and motivate the target audience is critical to finding and sustaining success in the hospitality industry. But while marketers for most other lines of business...Read More about 8 Ideas to Amplify Your Hospitality Marketing Right Now
Aug
20
2021
The Delta Variant Ripple Effect… What We Are Seeing
The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...Read More about The Delta Variant Ripple Effect… What We Are Seeing
May
28
2021
Summer Vacations are Back for 2021
School is out for summer, and vaccines are out, too. So how is summer vacation planning for 2021 going? There are definitely mixed views on whether or not travel is safe, and the CDC guidelines are changing often, too, but...
May
07
2021
Does Your Travel Brand Have an Owned Media Strategy?
For those running marketing campaigns for travel brands, paid media has long been a go-to advertising resource. And for good reason: It offers a great way to get new users to the website of a destination, property or travel service...Read More about Does Your Travel Brand Have an Owned Media Strategy?
Apr
07
2021
Your Audience is Ready To Travel. Are you Ready for Them?
As more people feel safer having the COVID-19 vaccine, they're looking to get out and travel again. Out, but not too far out. Although travel dreams are building, would-be adventurers remain indecisive about spreading their wings.Read More about Your Audience is Ready To Travel. Are you Ready for Them?
Sep
10
2020
Six Months In – How COVID-19 is Impacting Consumer Behavior
Six months. That’s how long the world has been turned upside down with the coronavirus outbreak. Since mid-March, GlobalWebIndex has surveyed and monitored factors such as consumer attitudes concurrent with the pandemic - in as many as 18 world markets.Read More about Six Months In – How COVID-19 is Impacting Consumer Behavior
Aug
25
2020
Human Experience (HX): A New Marketing Model for a New Normal
Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...Read More about Human Experience (HX): A New Marketing Model for a New Normal
Jun
11
2020
The Journey Begins: Will Travelers Venture Out?
It’s been a long time coming. When in human history has humanity shared this much in common? From sprawling metropolises to country outposts, in nations around the globe, governments implemented directives to slow the spread of COVID-19, beginning in March....Read More about The Journey Begins: Will Travelers Venture Out?
Apr
22
2020