Mar
23
2023
Media
Feb
28
2023
Brandon’s Media Department Promotes Team Members
Brandon, named 2021 Top Advertising Agency in Charleston, S.C. by Clutch, has promoted Sherry Moats, Kristi Shea, and Caroline Schmidt to new roles within the department. Moats is the new Associate Media Buying Director, Shea is an Ad Operations Associate,...Read More about Brandon’s Media Department Promotes Team Members
Nov
30
2022
Advantages and Disadvantages of Mobile Marketing
In the digital age, mobile phones have become seemingly ubiquitous in the United States. In fact, according to statistics from the Pew Research Center, 97% of today’s Americans own a cellphone of some sort. And as of 2021, the share...Read More about Advantages and Disadvantages of Mobile Marketing
Nov
08
2022
Even in the Digital Age, Print Advertising Can Be a Powerful Asset
With U.S. marketing dollars shifting more and more toward digital advertising in recent years — with the medium projected to account for a whopping 61% of marketing revenues nationally in 2022 — it’s hard to fault those who might believe...Read More about Even in the Digital Age, Print Advertising Can Be a Powerful Asset
Aug
18
2022
Digital Audio is on the Rise – Should it be Part of Your Media Spend?
When you think of digital audio as an advertising medium, are you giving it serious thought or are you still looking at it as a bonus or add-on to your current campaigns? When digital audio advertising first emerged as a...Read More about Digital Audio is on the Rise – Should it be Part of Your Media Spend?
May
05
2022
Paid Social Ads 101: How to Create Ads for the Paid Social Funnel
Most marketers know the marketing funnel contains at least three main levels: awareness, consideration and conversion. But before you implement your next paid social media plan, make sure to consider the right types of creative tactics to use for each...Read More about Paid Social Ads 101: How to Create Ads for the Paid Social Funnel
Apr
28
2022
How to Increase Customer Interest in Energy Efficiency
Would you go the extra mile to reduce energy use — and cost? Most consumers would. A break in price would motivate just about anyone navigating this economy. Many of us had energy conservation ingrained in our upbringing, too, so...Read More about How to Increase Customer Interest in Energy Efficiency
Nov
09
2021
iOS 14.5 Changes Make Defining Your Target Audience More Important Than Ever
Is your brand’s target audience well defined or do you need help nailing down specifics on who’s most likely to use your product or service? Whether you’re a B2C or a B2B brand, it’s more important now than ever before...Read More about iOS 14.5 Changes Make Defining Your Target Audience More Important Than Ever
Aug
25
2021
Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?
For better or for worse, we’re now three months post-launch of Apple’s iOS 14.5 privacy updates (Ad Tracking Transparency), which has critically changed the way digital ads are targeted and measured. This seismic shift in consumer privacy policies has definitely...Read More about Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?
Jul
21
2021
Media & Marketing Trends at the 2020 Olympic Games
After being postponed for nearly a year as a result of the global coronavirus pandemic, the 2020 Olympic Games are set to kick off this week, with the opening ceremonies being held in Tokyo, Japan, on Friday, July 23.Read More about Media & Marketing Trends at the 2020 Olympic Games