Media News & Articles

Apr

03

2025

Effective Media Planning Strategies for Telecom Brands in Competitive Markets

Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry. Competition is, too — and it’s making it harder than ever for providers...

Mar

28

2025

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers...

Mar

05

2025

Brandon’s Cary Murphy: Championing Strategy-Driven Creativity

In a recent interview with Little Black Book, Cary Murphy, Chief Strategy Officer, delved into the evolving role of account planners and the paramount importance of strategy in the creative process. Murphy emphasized that planners serve as the vital link...

Jan

30

2025

Brandon Announces Promotion of Abbie Lutz to Media Strategy Manager

Brandon is excited to announce the promotion of Abbie Lutz to Media Strategy Manager. Since joining the agency in November 2022, Abbie has consistently showcased exceptional strategic insight and a results-driven approach, delivering impactful campaigns for clients like FTC and...

Jun

25

2024

Navigating Trends: Digital Advertising in the Telecom Sector

In today's hyper-connected world, where digital communication is the norm, telecommunications companies face a unique set of challenges and opportunities in the realm of advertising. With the advent of new technologies and changing consumer behaviors, navigating digital advertising trends has...

Jun

18

2024

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Brandon, a data-driven, modern marketing agency that unlocks hidden potential through data and audience understanding for mid-market brands, is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director. Key...

Apr

25

2024

Influencer Marketing: Unlocking the Power of Targeted Audiences

In today’s digitally-driven world, influencer marketing has emerged as a powerful tool for reaching and engaging specific audiences. With the rise of social media platforms and the increasing popularity of influencers, brands have recognized the potential of leveraging these individuals...

Apr

23

2024

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promotions...

Jul

12

2023

New Talent Joins Brandon’s Award-Winning Media Team

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Hunter McDonald and Casey Hauck to its media department. The new hires join a company regularly recognized by Charlotte Business Journal and Clutch as a top advertising agency. McDonald joins Brandon...

Jul

03

2023

Organic Vs. Paid Social Media

Americans are inundated with social media. Every website we visit likely pushes us to its social media channels and vice versa. According to a Gallup post, here are some stats for Americans using the most popular social media platforms:

Media News & Articles

Effective Media Planning Strategies for Telecom Brands in Competitive Markets

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Brandon’s Cary Murphy: Championing Strategy-Driven Creativity

Brandon Announces Promotion of Abbie Lutz to Media Strategy Manager

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

New Talent Joins Brandon’s Award-Winning Media Team

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