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Influencer Marketing: Unlocking the Power of Targeted Audiences

In today’s digitally-driven world, influencer marketing has emerged as a powerful tool for reaching and engaging specific audiences. With the rise of social media platforms and the increasing popularity of influencers, brands have recognized the potential of leveraging these individuals...

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Hunter and Casey

New Talent Joins Brandon’s Award-Winning Media Team

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Hunter McDonald and Casey Hauck to its media department. The new hires join a company regularly recognized by Charlotte Business Journal and Clutch as a top advertising agency. McDonald joins Brandon...

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Organic vs Paid Social

Organic Vs. Paid Social Media

Americans are inundated with social media. Every website we visit likely pushes us to its social media channels and vice versa. According to a Gallup post, here are some stats for Americans using the most popular social media platforms:

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2023: The Age of the Micro-influencer

Influencers — people with the power to sway consumers’ opinions and, ultimately, their purchase decisions — have long been leveraged by brands looking to elevate their marketing efforts. The most recognizable cases in point can be seen in the wide-ranging...

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Brandon’s Media Department Promotes Team Members

Brandon, named 2021 Top Advertising Agency in Charleston, S.C. by Clutch, has promoted Sherry Moats, Kristi Shea, and Caroline Schmidt to new roles within the department. Moats is the new Associate Media Buying Director, Shea is an Ad Operations Associate,...

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Paid Social Ads 101: How to Create Ads for the Paid Social Funnel

Most marketers know the marketing funnel contains at least three main levels: awareness, consideration and conversion. But before you implement your next paid social media plan, make sure to consider the right types of creative tactics to use for each...

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