Media News & Articles

Jul

12

2023

New Talent Joins Brandon’s Award-Winning Media Team

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Hunter McDonald and Casey Hauck to its media department. The new hires join a company regularly recognized by Charlotte Business Journal and Clutch as a top advertising agency. McDonald joins Brandon...

Jul

03

2023

Organic Vs. Paid Social Media

Americans are inundated with social media. Every website we visit likely pushes us to its social media channels and vice versa. According to a Gallup post, here are some stats for Americans using the most popular social media platforms:

Keep Your Social Account Safe from Hackers

Jun

30

2023

Don’t Get Hacked — Take These 6 Steps to Protect Your Business’s Social Accounts

Most social media users — at least once — have seen signs that a friend’s social account has been hacked. Indications can include such red flags as unusual posts and activities, unexpected fundraising inquiries, spammy ads on the user’s timeline...

Mar

23

2023

2023: The Age of the Micro-influencer

Influencers — people with the power to sway consumers’ opinions and, ultimately, their purchase decisions — have long been leveraged by brands looking to elevate their marketing efforts. The most recognizable cases in point can be seen in the wide-ranging...

Feb

28

2023

Brandon’s Media Department Promotes Team Members

Brandon, named 2021 Top Advertising Agency in Charleston, S.C. by Clutch, has promoted Sherry Moats, Kristi Shea, and Caroline Schmidt to new roles within the department. Moats is the new Associate Media Buying Director, Shea is an Ad Operations Associate,...

Nov

30

2022

Advantages and Disadvantages of Mobile Marketing

In the digital age, mobile phones have become seemingly ubiquitous in the United States. In fact, according to statistics from the Pew Research Center, 97% of today’s Americans own a cellphone of some sort. And as of 2021, the share...

Nov

08

2022

Even in the Digital Age, Print Advertising Can Be a Powerful Asset

With U.S. marketing dollars shifting more and more toward digital advertising in recent years — with the medium projected to account for a whopping 61% of marketing revenues nationally in 2022 — it’s hard to fault those who might believe...

Aug

18

2022

Digital Audio is on the Rise – Should it be Part of Your Media Spend?

When you think of digital audio as an advertising medium, are you giving it serious thought or are you still looking at it as a bonus or add-on to your current campaigns? When digital audio advertising first emerged as a...

May

05

2022

Paid Social Ads 101: How to Create Ads for the Paid Social Funnel

Most marketers know the marketing funnel contains at least three main levels: awareness, consideration and conversion. But before you implement your next paid social media plan, make sure to consider the right types of creative tactics to use for each...

Apr

28

2022

How to Increase Customer Interest in Energy Efficiency

Would you go the extra mile to reduce energy use — and cost? Most consumers would. A break in price would motivate just about anyone navigating this economy. Many of us had energy conservation ingrained in our upbringing, too, so...

Media News & Articles

New Talent Joins Brandon’s Award-Winning Media Team

Brandon’s Media Department Promotes Team Members

Advantages and Disadvantages of Mobile Marketing

Even in the Digital Age, Print Advertising Can Be a Powerful Asset

Digital Audio is on the Rise – Should it be Part of Your Media Spend?

Paid Social Ads 101: How to Create Ads for the Paid Social Funnel

How to Increase Customer Interest in Energy Efficiency

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