Media News & Articles

Jun

25

2024

Navigating Trends: Digital Advertising in the Telecom Sector

In today's hyper-connected world, where digital communication is the norm, telecommunications companies face a unique set of challenges and opportunities in the realm of advertising. With the advent of new technologies and changing consumer behaviors, navigating digital advertising trends has...

Jun

18

2024

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Brandon, a data-driven, modern marketing agency that unlocks hidden potential through data and audience understanding for mid-market brands, is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director. Key...

Apr

25

2024

Influencer Marketing: Unlocking the Power of Targeted Audiences

In today’s digitally-driven world, influencer marketing has emerged as a powerful tool for reaching and engaging specific audiences. With the rise of social media platforms and the increasing popularity of influencers, brands have recognized the potential of leveraging these individuals...

Apr

23

2024

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promotions...

Jul

12

2023

New Talent Joins Brandon’s Award-Winning Media Team

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Hunter McDonald and Casey Hauck to its media department. The new hires join a company regularly recognized by Charlotte Business Journal and Clutch as a top advertising agency. McDonald joins Brandon...

Jul

03

2023

Organic Vs. Paid Social Media

Americans are inundated with social media. Every website we visit likely pushes us to its social media channels and vice versa. According to a Gallup post, here are some stats for Americans using the most popular social media platforms:

Keep Your Social Account Safe from Hackers

Jun

30

2023

Don’t Get Hacked — Take These 6 Steps to Protect Your Business’s Social Accounts

Most social media users — at least once — have seen signs that a friend’s social account has been hacked. Indications can include such red flags as unusual posts and activities, unexpected fundraising inquiries, spammy ads on the user’s timeline...

Mar

23

2023

2023: The Age of the Micro-influencer

Influencers — people with the power to sway consumers’ opinions and, ultimately, their purchase decisions — have long been leveraged by brands looking to elevate their marketing efforts. The most recognizable cases in point can be seen in the wide-ranging...

Feb

28

2023

Brandon’s Media Department Promotes Team Members

Brandon, named 2021 Top Advertising Agency in Charleston, S.C. by Clutch, has promoted Sherry Moats, Kristi Shea, and Caroline Schmidt to new roles within the department. Moats is the new Associate Media Buying Director, Shea is an Ad Operations Associate,...

Nov

08

2022

Even in the Digital Age, Print Advertising Can Be a Powerful Asset

With U.S. marketing dollars shifting more and more toward digital advertising in recent years — with the medium projected to account for a whopping 61% of marketing revenues nationally in 2022 — it’s hard to fault those who might believe...

Media News & Articles

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

New Talent Joins Brandon’s Award-Winning Media Team

Brandon’s Media Department Promotes Team Members

Even in the Digital Age, Print Advertising Can Be a Powerful Asset

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