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Paid Social Ads 101: How to Create Ads for the Paid Social Funnel

Most marketers know the marketing funnel contains at least three main levels: awareness, consideration and conversion. But before you implement your next paid social media plan, make sure to consider the right types of creative tactics to use for each...

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How to Increase Customer Interest in Energy Efficiency

Would you go the extra mile to reduce energy use — and cost? Most consumers would. A break in price would motivate just about anyone navigating this economy. Many of us had energy conservation ingrained in our upbringing, too, so...

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Media & Marketing Trends at the 2020 Olympic Games

After being postponed for nearly a year as a result of the global coronavirus pandemic, the 2020 Olympic Games are set to kick off this week, with the opening ceremonies being held in Tokyo, Japan, on Friday, July 23.

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Does Your Travel Brand Have an Owned Media Strategy?

For those running marketing campaigns for travel brands, paid media has long been a go-to advertising resource. And for good reason: It offers a great way to get new users to the website of a destination, property or travel service...

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Apple’s iOS 14.5 Is Here! Now What?

This week, the long-awaited (or dreaded – depending on your opinion) Apple iOS 14.5 is finally being rolled out. As Apple users download the new update they have the opportunity to opt-out of cross-app tracking, what can you do as...

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The Streaming TV Craze — Is It Here to Stay?

Last year, the worldwide pandemic brought a lot of changes into almost every home, and it resulted in many daily routines and habits changing. For a lot of folks, remote working and learning became necessary — and as a result,...

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