How to Increase Customer Interest in Energy EfficiencyWould you go the extra mile to reduce energy use — and cost? Most consumers would. A break in price would motivate just about anyone navigating this economy. Many of us had energy conservation ingrained in our upbringing, too, so...
iOS 14.5 Changes Make Defining Your Target Audience More Important Than EverIs your brand’s target audience well defined or do you need help nailing down specifics on who’s most likely to use your product or service? Whether you’re a B2C or a B2B brand, it’s more important now than ever before...
Three Months After Apple’s Privacy Change — Where Does Digital Advertising Stand?For better or for worse, we’re now three months post-launch of Apple’s iOS 14.5 privacy updates (Ad Tracking Transparency), which has critically changed the way digital ads are targeted and measured. This seismic shift in consumer privacy policies has definitely...
Media & Marketing Trends at the 2020 Olympic GamesAfter being postponed for nearly a year as a result of the global coronavirus pandemic, the 2020 Olympic Games are set to kick off this week, with the opening ceremonies being held in Tokyo, Japan, on Friday, July 23.
Does Your Travel Brand Have an Owned Media Strategy?For those running marketing campaigns for travel brands, paid media has long been a go-to advertising resource. And for good reason: It offers a great way to get new users to the website of a destination, property or travel service...
Apple’s iOS 14.5 Is Here! Now What?This week, the long-awaited (or dreaded – depending on your opinion) Apple iOS 14.5 is finally being rolled out. As Apple users download the new update they have the opportunity to opt-out of cross-app tracking, what can you do as...
The Streaming TV Craze — Is It Here to Stay?Last year, the worldwide pandemic brought a lot of changes into almost every home, and it resulted in many daily routines and habits changing. For a lot of folks, remote working and learning became necessary — and as a result,...