Marketing Trends and Tips for Healthcare Brands

Nov

07

2023

8 Trends To Watch In Healthcare Marketing For 2024

In the digital age, the ways that healthcare providers communicate with — and market their services to — current and prospective patients is evolving more rapidly than it ever has at any time before. And especially in such a quickly...

Oct

17

2023

Healthcare Organizations: Check Out 7 Main Ways Social Media Can Help with Public Engagement

For any brand, social media is about more than just selling products and services. No matter the industry, social media can and should be leveraged as a strategic tool in the marketing tool kit — helping brands to not only...

Aug

29

2023

The Future of Primary Healthcare and Its Impacts on Marketing

Primary healthcare is at a crossroads. A combination of increasing costs, outdated care models, rising patient demand, and a looming shortage of physicians and staff all point toward an uncertain future. This has forced healthcare providers to rethink the primary...

Family smiling while having a virtual health appointment

May

30

2023

6 Digital Marketing Trends Impacting Healthcare Today

Like other industries, the importance of digital marketing in healthcare has been steadily rising in recent years. In fact, when health questions or concerns arise, the first place most patients today turn to for answers and information is the internet...

Dec

14

2021

In the Post-COVID Era, Every Product Tells a New Story — Even Furniture

In the 18+ months since the onset of the pandemic, companies of all sizes have pivoted their marketing tactics, pivoted again, and in many cases, started entirely new strategies from scratch. To say the least, this has been a growing...

Aug

20

2021

The Delta Variant Ripple Effect… What We Are Seeing

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...

Dec

01

2020

The Importance of Aligning Marketing Strategy with Population Health Improvement

Imagine - an entire community, busting the bonds of a health constraint, practically in unison, with help from a marketing strategy for a healthcare program.

Woman holding baby, conducting a virtual visit with physician

Aug

25

2020

Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

Man talking to his doctor via the internet

Apr

06

2020

How Digital Technologies and AI are Changing Healthcare

As a healthy woman of the millennial generation, Becca Wiseman doesn’t spend much time in doctor’s offices. When she does, the prospect of seeing a primary caregiver virtually rather than in a brick-and-mortar office has its advantages.

Woman on sofa drinking coffee and watching tv

Mar

27

2020

Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...

Healthcare

The Future of Primary Healthcare and Its Impacts on Marketing

6 Digital Marketing Trends Impacting Healthcare Today

In the Post-COVID Era, Every Product Tells a New Story — Even Furniture

The Delta Variant Ripple Effect… What We Are Seeing

The Importance of Aligning Marketing Strategy with Population Health Improvement

Human Experience (HX): A New Marketing Model for a New Normal

How Digital Technologies and AI are Changing Healthcare

Current Impact of COVID-19 on Consumer Media Consumption

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