Healthcare Organizations: Check Out 7 Main Ways Social Media Can Help with Public EngagementFor any brand, social media is about more than just selling products and services. No matter the industry, social media can and should be leveraged as a strategic tool in the marketing tool kit — helping brands to not only...
The Future of Primary Healthcare and Its Impacts on MarketingPrimary healthcare is at a crossroads. A combination of increasing costs, outdated care models, rising patient demand, and a looming shortage of physicians and staff all point toward an uncertain future. This has forced healthcare providers to rethink the primary...
6 Digital Marketing Trends Impacting Healthcare TodayLike other industries, the importance of digital marketing in healthcare has been steadily rising in recent years. In fact, when health questions or concerns arise, the first place most patients today turn to for answers and information is the internet...
In the Post-COVID Era, Every Product Tells a New Story — Even FurnitureIn the 18+ months since the onset of the pandemic, companies of all sizes have pivoted their marketing tactics, pivoted again, and in many cases, started entirely new strategies from scratch. To say the least, this has been a growing...
The Delta Variant Ripple Effect… What We Are SeeingThe Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...
The Importance of Aligning Marketing Strategy with Population Health ImprovementImagine - an entire community, busting the bonds of a health constraint, practically in unison, with help from a marketing strategy for a healthcare program.
Human Experience (HX): A New Marketing Model for a New NormalCustomer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...
How Digital Technologies and AI are Changing HealthcareAs a healthy woman of the millennial generation, Becca Wiseman doesn’t spend much time in doctor’s offices. When she does, the prospect of seeing a primary caregiver virtually rather than in a brick-and-mortar office has its advantages.