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8 Trends To Watch In Healthcare Marketing For 2024

In the digital age, the ways that healthcare providers communicate with — and market their services to — current and prospective patients is evolving more rapidly than it ever has at any time before. And especially in such a quickly...

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The Future of Primary Healthcare and Its Impacts on Marketing

Primary healthcare is at a crossroads. A combination of increasing costs, outdated care models, rising patient demand, and a looming shortage of physicians and staff all point toward an uncertain future. This has forced healthcare providers to rethink the primary...

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6 Digital Marketing Trends Impacting Healthcare Today

Like other industries, the importance of digital marketing in healthcare has been steadily rising in recent years. In fact, when health questions or concerns arise, the first place most patients today turn to for answers and information is the internet...

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The Delta Variant Ripple Effect… What We Are Seeing

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...

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Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

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How Digital Technologies and AI are Changing Healthcare

As a healthy woman of the millennial generation, Becca Wiseman doesn’t spend much time in doctor’s offices. When she does, the prospect of seeing a primary caregiver virtually rather than in a brick-and-mortar office has its advantages.

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Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...

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