Marketing Trends and Tips for Healthcare Brands

Feb

20

2025

Crafting Personalized Marketing Campaigns To Improve Patient Retention

Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.

Feb

13

2025

How AI-Powered Tools Are Transforming Content Creation in Healthcare Marketing

For healthcare marketers, the future of content creation has arrived. At nearly every step of the process, from identifying relevant topics and generating first drafts to tailoring messages that resonate with distinct audiences and finding success on social media, artificial...

Feb

11

2025

How AI-Powered Tools Are Elevating Patient Engagement and Experiences

Considering all the benefits artificial intelligence (AI) can provide, there’s no longer any doubt that healthcare marketers should be tapping into it. For example, to spotlight just two of the many advantages the quickly evolving technology offers, leveraging AI tools...

Jan

21

2025

Building a Seamless Patient Journey With Omnichannel Marketing Strategies

You don’t need a medical degree to grasp this simple truth: In healthcare, the more informed and involved patients are, the better their results are likely to be. And to make this happen, consistent communications are key. This is the...

Dec

20

2024

How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025

By implementing healthcare marketing strategies that keep the primary focus on the patient, care providers can spur growth in 2025 — and far beyond. Read on to learn more about how your healthcare system, service line or specialty practice can...

Nov

14

2024

Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025

The healthcare landscape is constantly evolving, and so too must its marketing strategies. As we head into 2025, healthcare marketers need to be on the pulse of emerging trends to connect with patients effectively. Here's a look at key trends...

May

17

2024

Leveraging Social Media in Healthcare Marketing: Best Practices and Pitfalls

Social media has become a game-changer for healthcare marketing, exploding with the potential to engage patients, educate audiences, and build brand awareness. But like any powerful tool, it comes with its own set of challenges. Let's navigate the exciting world...

Doctor have a tough conversation with a patient

Feb

20

2024

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they...

Feb

12

2024

New Report from Brandon Reveals Surprising Healthcare Habits in the Southeast

Brandon, a leading integrated marketing agency working across many industries, including healthcare, announced the release of its new Regional Insights Report based on first-party research. The Brandon Strategy and Research team surveyed 300 consumers across the region to better understand...

Health care provider conducting virtual visit

Feb

07

2024

Regional Insights & Trends: Healthcare Habits in the Southeast

Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a...

Healthcare

How AI-Powered Tools Are Transforming Content Creation in Healthcare Marketing

How AI-Powered Tools Are Elevating Patient Engagement and Experiences

Building a Seamless Patient Journey With Omnichannel Marketing Strategies

How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025

Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

New Report from Brandon Reveals Surprising Healthcare Habits in the Southeast

Regional Insights & Trends: Healthcare Habits in the Southeast

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