Department: Video Marketing
Why to Get on Board With Vertical Video Today
Brands have been making TV commercials since the platform started allowing advertising in 1941. Since that time, the primary mode of video advertising has always been horizontal — with an aspect ratio of approximately a 4:3. But with the explosion of digital media, particu...
Outstream Video: A New and Effective Tool for Online Marketers
Outstream video can give you a video presence where there appears to be none and an ability to incorporate content that might otherwise be off limits if you don’t have your own video database to pull from. ALL of this, along with the increased effectiveness of video advert...
A DIY Alternative to Professional Video Advertisements
Your small business can now create professional video advertisements courtesy of a new DIY app, YouTube Director. On June 15, Google launched three (mostly free!) ways for small- and medium-sized businesses (SMBs) to create video ads. With the new YouTube Director app, busin...