Video Marketing

Why to Get on Board With Vertical Video Today

Brands have been making TV commercials since the platform started allowing advertising in 1941. Since that time, the primary mode of video advertising has always been horizontal — with an aspect ratio of approximately a 4:3. But with the explosion...

Read More about Why to Get on Board With Vertical Video Today

Outstream Video: A New and Effective Tool for Online Marketers

Outstream video can give you a video presence where there appears to be none and an ability to incorporate content that might otherwise be off limits if you don’t have your own video database to pull from. ALL of this,...

Read More about Outstream Video: A New and Effective Tool for Online Marketers

Go Live or Go Home

The latest evolution of online video, live streaming, capitalizes on social media users’ appetite for online videos and increasing preference for mobile devices — and the asset’s growing popularity has pushed brands to utilize it for their own social efforts.

Read More about Go Live or Go Home

A DIY Alternative to Professional Video Advertisements

Your small business can now create professional video advertisements courtesy of a new DIY app, YouTube Director. On June 15, Google launched three (mostly free!) ways for small- and medium-sized businesses (SMBs) to create video ads. With the new YouTube...

Read More about A DIY Alternative to Professional Video Advertisements