Charlotte

charlotte’s most creatively awarded
full-service advertising agency.

Charlotte has experienced explosive growth over the last thirty years and it’s been exciting to be a part of it. Our roots here run deep. Brandon is the most award-winning full service marketing and advertising firm in the Carolinas, with a breadth of experience in B2B, finance, real estate, energy, outdoor and CPG. Our team of over 80 fully integrated and engaged marketing professionals make us an agency truly worthy of the Queen City.

Serving the Queen City with a broad range of integrated marketing services.

Brandon was established in 1959 and has grown into a regional marketing powerhouse with a relentless commitment to growth–growth for our clients, and growth across our skills and expertise. Being fully integrated allows us to work faster, smarter, and more economically for our clients. What does it mean to be fully integrated?

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strategic marketing and brand planning

It all starts with strategy. As one of only 24 Certified Brand Strategists in the country, our proven brand development process focuses on understanding who you are as an organization, why you exist, and why you’re different. It ensures brand enculturation into the organization from the top down and inside out.

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media buying
and planning

Our media philosophy focuses on ensuring that our clients gain and maintain top-of-mind awareness with their target audiences and then driving those audiences through to conversion. A fully integrated media mix is key to driving awareness at all stages of the decision-making process. Our skilled media specialists identify customers when they are early in the decision making process, capturing their information, and continuing to target those individuals through email marketing, behavioral targeting, contextual targeting, look-alike modeling and retargeting campaigns.

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Interactive
Experience

Our interactive approach begins at the intersection of creativity and analysis. Starting with an audit of an existing website, combined with the data analysis of a client’s traffic patterns and user behavior, we can begin to assemble priorities that marry our messaging, conversion goals, and interactions. We develop high-performance websites, ecommerce stores, and mobile apps with the intention to prioritize ease-of-use for our clients, and their customers simultaneously.

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content
marketing

Our integrated approach starts with a comprehensive content marketing strategy that is built from our clients’ business goals, research, consumer insights, customer search interest, and creativity. We determine the most engaging ways to present your content and the most effective channels with which to amplify it, including social media, public relations, influencers, and written and interactive content across your own online marketing properties. This approach helps our clients engage their customers in a meaningful way at each stage of their purchase journey and retain their loyalty.

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SEO,
lead generation

It’s no secret that customers start their purchase journey online. To compete today, it’s critically important to be discovered by the potential customers who are actively searching for the products or services that your business offers. Our search engine optimization experts will make sure your site is technically sound and work seamlessly with our content team to make sure you are effectively answering your customers’ questions online. Our team ensures that your landing pages are persuasive, relevant, and converting traffic to leads at the highest possible rate, while also working to optimize all potential areas of the site to present you as the best option in the search results.

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