Brandon Wins ‘Best Social Media Campaign’ from Charleston AMA for CPG Client Idahoan’s Holiday Content

Brandon, a South Carolina-based, results-focused marketing agency, recently took home an organic social media award on behalf of its creative and content work for its client Idahoan.

The Charleston chapter of the American Marketing Association honors creative and marketing excellence in the Charleston community at its annual Spark! Awards. The “Best Social Media Campaign” category highlights a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms.

Brandon was challenged with helping the mashed potato brand stand out in social media feeds during the 2022 holiday season. With the “12 Days of Taters” campaign, the team crafted 12 days’ worth of mouthwatering recipes and festive, eye-catching visuals to capture the attention of the client’s target audience on Facebook and Instagram.

Idahoan holiday campaign social media grid
Idahoan holiday campaign photo grid

The organic and paid social media campaign resulted in record-high post performance, engagement, and follower growth. Notably, the client also saw a generous increase in holiday sales. 

Learn more about the dedicated social media team at Brandon by reaching out to us.