Social Media Articles

Feb

26

2025

Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty

Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning...

Feb

20

2025

Crafting Personalized Marketing Campaigns To Improve Patient Retention

Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.

Jan

29

2025

The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts

Forget flashy social media celebrities. In business-to-business (B2B) marketing, influence doesn’t come from follower counts — it comes from credibility. And with an effective micro-influencer marketing strategy in place, your B2B brand can reap a range of powerful, business-boosting benefits.

Jan

23

2025

How To Leverage Pet Influencers To Build Brand Awareness and Trust

What do bow tie-wearing dogs on Instagram and sassy cats with massive TikTok followings have in common? They’re offering powerful new opportunities for pet brands to connect with consumers. And along the way, pet influencer marketing — a tactic proven...

Dec

31

2024

From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands

With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG)...

Dec

05

2024

The Ultimate Guide to Marketing Your Financial Services in 2025

By leveraging the right financial services marketing strategies, banks and other finance-focused firms can seize substantial growth opportunities in 2025. If your financial-sector brand is seeking marketing ideas for finance companies to boost your business in the coming year, read...

Oct

23

2024

9 Ways to Make Your Pet Brand Stand Out in the Booming Pet Industry

As exhibited by steady year-over-year pet industry growth, there’s no denying that Americans love their “fur babies” — and that they’re devoting more and more of their hard-earned dollars to pampering their pets. Consider this: According to figures and estimates...

Oct

01

2024

Eyeing the Evolving Landscape: Our Predictions for 2025’s Top Social Media Marketing Trends

As 2024 got rolling, we kicked the year off by predicting some of the top social media marketing trends 2024 would likely bring. And once again, our prognostications proved to be pretty darn accurate. AI growth — check. A social...

Jul

03

2024

Strategies for Rising Above Competition with Craft Beer Marketing

Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...

Jun

27

2024

Unlocking Growth: How B2B Social Media Ads Have Changed the Game

In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a...

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