May
10
2022
Social Media
Feb
17
2022
Should Your Brand Be on TikTok? Spoiler Alert: Yes.
It’s time to finally answer the age-old question (well, maybe the question of the last two years) of whether or not your brand should be on TikTok. In this post, I’ll go through all of the most important questions: Should...Read More about Should Your Brand Be on TikTok? Spoiler Alert: Yes.
Jan
19
2022
Laboring On LinkedIn? Try these 6 Moves for a Marketing Boost.
For enterprises large, small, new and old, LinkedIn offers a powerful way to reach business professionals in the full array of today’s industries — making it an especially powerful marketing tool for brands with a B2B focus. In fact, few...Read More about Laboring On LinkedIn? Try these 6 Moves for a Marketing Boost.
Dec
10
2021
6 Tips for a Successful B2B Social Strategy
Considering the power of social media in the modern marketplace, any 21st century business that doesn’t leverage this powerful marketing and communications tool risks falling behind the competition. But effectively harnessing social media — especially for B2B brands — can...
Sep
23
2021
5 Tactics for Instagram Stories That Brands Can Use to Drive Engagement
Launched in August 2016, Instagram Stories will turn 5 years old this month — and the momentum the increasingly popular feature has gained since its unveiling is hard to deny. Consider these head-turning statistics from Instagram regarding its visible-for-24-hours Stories...Read More about 5 Tactics for Instagram Stories That Brands Can Use to Drive Engagement
Jun
11
2021
The Basics Of TikTok For Your Business
TikTok has only been around as a social media app since 2017 when it merged with the app Musical.ly, but it’s definitely taken the world by storm, especially during the COVID-19 pandemic. Once thought of as primarily a Gen Z...
Mar
11
2021
5 New Social Media Trends Emerging From the Pandemic
Without a doubt, more and more packages are arriving on consumers’ doorsteps these days. Not only have the lockdowns and COVID-mitigation efforts required most businesses to pivot, consumers are also having to find new ways to socialize, shop and work....Read More about 5 New Social Media Trends Emerging From the Pandemic
Sep
22
2020
COVID-19's Impact on Social Media Usage
Without impulse buys, attractive displays and full-scale, in-store incentives, commerce in the coronavirus age has gone digital. With in-store shopping stalled and then restricted, social media has been the means into consumers’ homes since March. How can brands close sales...
Sep
08
2020
Facebook Introduces In-App Shopping with Facebook & Instagram Shops
Facebook launched a new “Shop” feature on Facebook and Instagram that allows consumers to shop within their respective applications. Consumers can now shop, buy, and purchase all within the platforms without having to leave and go to a brand's website...Read More about Facebook Introduces In-App Shopping with Facebook & Instagram Shops
Aug
17
2020