Social Media Archives

Jun

01

2023

The ‘Wicked Problem’ of Managing Social Media

Social media managers can find themselves in a vacuum of what ought to be done and what can be done, given their available resources. In the ever-changing world of social media marketing, what is the best tool to help ease...

May

26

2023

YouTube 101 For Your Brand

YouTube has become one of the most popular and influential social media platforms, with over 2 billion monthly active users. As a result, it has become an excellent tool for brands to reach and engage with their audience. Let's explore...

May

18

2023

All Social Platforms Are Not Created Equal — Which Ones Are Right For Your Business?

For brands and businesses, social media can deliver a broad range of powerful benefits — and in many cases, they can be leveraged at little to no cost. Just a handful of the business-building ways that social media can serve...

Apr

27

2023

6 Reasons Why You Should Be Using an Affiliate Marketing Program

Affiliate marketing can be an extremely cost-effective way to boost conversions by tapping into a previously undiscovered stream of warm leads, but is it a good strategy for your business?

Apr

05

2023

Instagram’s Broadcast Channels – What You Need To Know

Instagram has recently introduced a new feature called broadcast channels, which allows users to participate in live broadcasts with others. The feature is aimed at providing a more interactive experience for users and brands, and it has been designed to...

Mar

23

2023

2023: The Age of the Micro-influencer

Influencers — people with the power to sway consumers’ opinions and, ultimately, their purchase decisions — have long been leveraged by brands looking to elevate their marketing efforts. The most recognizable cases in point can be seen in the wide-ranging...

Mar

09

2023

Meta Verified: Can the Paid Subscription Service Elevate Your Social Media Presence?

Meta (formerly known as Facebook) has announced the testing stages of the newest innovation to the Facebook and Instagram platforms: Meta Verified, a paid subscription bundle offering account verification and increased security protections for creators on Facebook and Instagram.

Jan

19

2023

9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

Jan

10

2023

These 6 Social Media Trends Could Create Big Waves in 2023

For brands of all shapes and sizes, social media offers the opportunity to grab consumers’ attention and, when used effectively, move them along the path to purchase (and in some cases, even toward brand loyalty and brand ambassadorship). But to...

Dec

16

2022

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends

As veteran marketers are well aware, the craft of marketing is a dynamic one — and tactics that produced big successes a year or two ago can begin to lose their effectiveness as time passes. That is also the case...

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The ‘Wicked Problem’ of Managing Social Media

YouTube 101 For Your Brand

All Social Platforms Are Not Created Equal — Which Ones Are Right For Your Business?

6 Reasons Why You Should Be Using an Affiliate Marketing Program

Instagram’s Broadcast Channels – What You Need To Know

2023: The Age of the Micro-influencer

Meta Verified: Can the Paid Subscription Service Elevate Your Social Media Presence?

9 Powerful Reasons Content Marketing Has Gone Mainstream

These 6 Social Media Trends Could Create Big Waves in 2023

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends￼

Offices

Policies

Search

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends