The ‘Wicked Problem’ of Managing Social Media

Social media managers can find themselves in a vacuum of what ought to be done and what can be done, given their available resources. In the ever-changing world of social media marketing, what is the best tool to help ease...

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YouTube

YouTube 101 For Your Brand

YouTube has become one of the most popular and influential social media platforms, with over 2 billion monthly active users. As a result, it has become an excellent tool for brands to reach and engage with their audience. Let's explore...

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Instagram Channels

Instagram’s Broadcast Channels – What You Need To Know

Instagram has recently introduced a new feature called broadcast channels, which allows users to participate in live broadcasts with others. The feature is aimed at providing a more interactive experience for users and brands, and it has been designed to...

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2023: The Age of the Micro-influencer

Influencers — people with the power to sway consumers’ opinions and, ultimately, their purchase decisions — have long been leveraged by brands looking to elevate their marketing efforts. The most recognizable cases in point can be seen in the wide-ranging...

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9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

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These 6 Social Media Trends Could Create Big Waves in 2023

For brands of all shapes and sizes, social media offers the opportunity to grab consumers’ attention and, when used effectively, move them along the path to purchase (and in some cases, even toward brand loyalty and brand ambassadorship). But to...

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