Social Media Articles

Nov

16

2023

6 Trends in Hotel Marketing That Can Drive More Bookings — and Revenues — in 2024

In the ever-evolving — and highly competitive — world of hotel marketing, staying on top of the latest marketing trends and tactics is often essential to beating out the competition. After all, every time a traveler makes a booking via...

Nov

09

2023

3 Steps to Getting Better Social Media Results for Your Real Estate Company

Social media can help companies of all types promote their products, generate leads and build relationships with customers. And for those who sell, rent and manage residential and business properties, social media for real estate can be highly effective in...

Nov

07

2023

8 Trends To Watch In Healthcare Marketing For 2024

In the digital age, the ways that healthcare providers communicate with — and market their services to — current and prospective patients is evolving more rapidly than it ever has at any time before. And especially in such a quickly...

Nov

02

2023

Why Brands Should Include Influencer Marketing in Their Strategies

Traditional marketing has been flexing its marketing muscle for decades. From the allure of print ads to the earworm-inducing radio jingles, and the captivating visuals on television screens, brands can paint the town in their colors, reaching vast audiences with...

Oct

31

2023

15 Top Trends Brands Can Leverage to Boost Their E-Commerce Results

Especially in today’s fast-moving e-commerce marketplace, staying ahead of the curve (and the competition) is more than just a way to gain a leg up on your business rivals — it’s often critical to a brand’s long-term success. And in...

Oct

24

2023

6 Ways Financial Companies Can Better Connect With Younger (And Not-So-Young) Clients Via Social Media

Social media for financial companies is important, especially when it comes to communication with younger clients who are more likely to turn to social media channels for financial information. And when engaging in financial social media marketing, building relationships with...

Oct

17

2023

Healthcare Organizations: Check Out 7 Main Ways Social Media Can Help with Public Engagement

For any brand, social media is about more than just selling products and services. No matter the industry, social media can and should be leveraged as a strategic tool in the marketing tool kit — helping brands to not only...

Oct

05

2023

Is Digital Marketing Right For Your Brand?

Digital marketing is any marketing that uses electronic devices and the marketing specialists can use it to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on...

Jul

20

2023

Meta’s Threads: What You Need To Know

The landscape of social media changes every day. From algorithm updates to privacy policies, we constantly see it evolve right in the palm of our hands. We rarely see a new social platform emerge and take off, but in 2020,...

Jul

03

2023

Organic Vs. Paid Social Media

Americans are inundated with social media. Every website we visit likely pushes us to its social media channels and vice versa. According to a Gallup post, here are some stats for Americans using the most popular social media platforms:

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