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From Likes to Loyalty: The Impact of Social Media on Consumer Engagement

The digital age has transformed the way businesses connect with consumers. Social media has become the go-to platform for brands to reach their target audience and build meaningful relationships. Gone are the days of impersonal advertising — social media allows...

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Influencer Marketing: Unlocking the Power of Targeted Audiences

In today’s digitally-driven world, influencer marketing has emerged as a powerful tool for reaching and engaging specific audiences. With the rise of social media platforms and the increasing popularity of influencers, brands have recognized the potential of leveraging these individuals...

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2024 Social Trends

7 Social Media Marketing Trends We See Surging in 2024

We kicked off 2023 by offering a set of six (sometimes bold) predictions about the trends in social media that would shape the marketing landscape over the course of the year. And according to Brandon Content Director Kristi Raines, we...

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Why PR and Social Media Are Better Together

You often hear that perception is reality, and while that may not be necessarily true, it certainly is when it comes to brands. Whether seen by a trade or consumer audience, the news they read and the videos they watch...

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