The Hottest Current Trends in Social Media

It’s been a quarter-century since the first true (albeit rudimentary, especially by today’s standards) social media platforms made their internet debut. And in the time since, the once-unique phenomenon of websites and applications that enable users to actively share content...

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Should Your Brand Be on TikTok? Spoiler Alert: Yes.

It’s time to finally answer the age-old question (well, maybe the question of the last two years) of whether or not your brand should be on TikTok. In this post, I’ll go through all of the most important questions: Should...

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Laboring On LinkedIn? Try these 6 Moves for a Marketing Boost.

For enterprises large, small, new and old, LinkedIn offers a powerful way to reach business professionals in the full array of today’s industries — making it an especially powerful marketing tool for brands with a B2B focus. In fact, few...

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6 Tips for a Successful B2B Social Strategy

Considering the power of social media in the modern marketplace, any 21st century business that doesn’t leverage this powerful marketing and communications tool risks falling behind the competition. But effectively harnessing social media — especially for B2B brands — can...

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5 Tactics for Instagram Stories

5 Tactics for Instagram Stories That Brands Can Use to Drive Engagement

Launched in August 2016, Instagram Stories will turn 5 years old this month — and the momentum the increasingly popular feature has gained since its unveiling is hard to deny. Consider these head-turning statistics from Instagram regarding its visible-for-24-hours Stories...

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TikTok for Businesses

The Basics Of TikTok For Your Business

TikTok has only been around as a social media app since 2017 when it merged with the app Musical.ly, but it’s definitely taken the world by storm, especially during the COVID-19 pandemic. Once thought of as primarily a Gen Z...

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5 New Social Media Trends Emerging From the Pandemic

Without a doubt, more and more packages are arriving on consumers’ doorsteps these days. Not only have the lockdowns and COVID-mitigation efforts required most businesses to pivot, consumers are also having to find new ways to socialize, shop and work....

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COVID-19's Impact on Social Media Usage

Without impulse buys, attractive displays and full-scale, in-store incentives, commerce in the coronavirus age has gone digital. With in-store shopping stalled and then restricted, social media has been the means into consumers’ homes since March. How can brands close sales...

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