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9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

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These 6 Social Media Trends Could Create Big Waves in 2023

For brands of all shapes and sizes, social media offers the opportunity to grab consumers’ attention and, when used effectively, move them along the path to purchase (and in some cases, even toward brand loyalty and brand ambassadorship). But to...

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User Generated Content

3 Reasons to Incorporate UGC Into Your Social Media Strategy

User-generated content (also known as UGC) is an important and sometimes-overlooked marketing tactic that brands can take advantage of when thinking about their social media strategy. UGC can help build brand loyalty and show customers that you see and value...

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The Hottest Current Trends in Social Media

It’s been a quarter-century since the first true (albeit rudimentary, especially by today’s standards) social media platforms made their internet debut. And in the time since, the once-unique phenomenon of websites and applications that enable users to actively share content...

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Should Your Brand Be on TikTok? Spoiler Alert: Yes.

It’s time to finally answer the age-old question (well, maybe the question of the last two years) of whether or not your brand should be on TikTok. In this post, I’ll go through all of the most important questions: Should...

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