TBA Worldwide, a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas, is pleased to announce its acquisition of Joybyte. Joybyte is an integrated social growth service designed and built for eCommerce clients in the TikTok era. Its client roster includes Duluth Trading Company, Whamo, Frooze Balls, Jordan Craig, Vessel Golf and more.
Founded in 2019, Joybyte is a team-based social media and influencer marketing agency on a mission to help direct-to-consumer brands unlock the full brand-building potential of social media. Its services include influencer marketing, brand partnerships and social media management and are each designed to empower a new way for brands to connect, inspire and create action for their audiences.
“Joybyte brings a very specific expertise with scalable social solutions and a strong growth trajectory,” said Scott Brandon, chief executive officer of TBA Worldwide. “It’s a fantastic fit within the TBA Worldwide network of services with many opportunities to offer Joybyte’s services to our existing clients.”
“We are thrilled to become a part of the TBA Worldwide family. This collaboration amplifies Joybyte’s mission to revolutionize the way brands engage with their audiences in the digital age,” said Ben Gerster, chief executive officer and co-founder of Joybyte. “Leveraging TBAWW’s expansive network and resources, we’re eager to propel our innovative solutions even further, while staying true to our roots and preserving our unique culture and approach. Together, we envision a future where our combined expertise sets new benchmarks in the realm of social media and influencer marketing.”
The news comes on the heels of TBA Worldwide’s acquisitions of Eight Oh Two and Cineloco last year. Joybyte will leverage the expanded service offerings of all of the TBA Worldwide companies, their senior leadership teams and access to capital to accelerate growth.
Joybyte will continue to operate as a stand-alone agency from its Scottsdale, Arizona, office with its existing senior management team remaining in place. To learn more, visit joybyte.com.