Even in the Digital Age, Print Advertising Can Be a Powerful AssetWith U.S. marketing dollars shifting more and more toward digital advertising in recent years — with the medium projected to account for a whopping 61% of marketing revenues nationally in 2022 — it’s hard to fault those who might believe...
Kick Your Creativity Up a NotchCreativity. Who better to speak to this topic than a Creative Director, right? The title sets the stage for a person with imagination, a willingness to dream and a lack of fear. A Creative Director is expected to offer unique...
5 Mistakes That Make Editors CringeWhile few of us go to such lengths to correct the everyday errors that annoy us, all editors have their pet peeves — misspellings and grammatical goofs that just drive us crazy.
Logo Design: Making choices for your brandA brand’s logo must be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.
Dos and Don'ts of DesignMore than likely, there will be times when you want to create a quick visual for your company on your own. A few simple tips can help you create effective visuals for your brand’s message. Follow these 10 suggestions for...