Branded vs. Non-Branded Paid Search: What They Are and When to Use ThemWhen consumers are looking for most any specific brand online, it’s clearly desirable to the brand in question for the potential customer’s web search to be easy and effective. And as such, when web searchers type the brand’s name into...
Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You BeginMost marketers consider paid search, also known as PPC (Pay-Per-Click), to be among the most effective forms of digital advertising. This is largely thanks to the marketing tactic’s ability to generate extremely high-quality leads by reaching consumers just when they’re...
Digital Video Landscape — Where to Reach Your Target ConsumersOnline video continues to be one of the most dominant tactics in the marketing space, both from a paid and an organic standpoint. This year, people will be spending more time online than watching TV, so the importance of creating...