PPC Archives - Brandon

May

03

2023

Branded vs. Non-Branded Paid Search: What They Are and When to Use Them

When consumers are looking for most any specific brand online, it’s clearly desirable to the brand in question for the potential customer’s web search to be easy and effective. And as such, when web searchers type the brand’s name into...

Jan

12

2023

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

Most marketers consider paid search, also known as PPC (Pay-Per-Click), to be among the most effective forms of digital advertising. This is largely thanks to the marketing tactic’s ability to generate extremely high-quality leads by reaching consumers just when they’re...

Mar

12

2019

Digital Video Landscape — Where to Reach Your Target Consumers

Online video continues to be one of the most dominant tactics in the marketing space, both from a paid and an organic standpoint. This year, people will be spending more time online than watching TV, so the importance of creating...

Feb

11

2019

The Importance of Bidding on Brand Terms

It’s a common question: “Why should I bid on my brand terms?” The logic here is understandable — why spend money bidding on your own company name, URL, product names, etc. when you’re already going to show up in the...

PPC

Branded vs. Non-Branded Paid Search: What They Are and When to Use Them

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

Digital Video Landscape — Where to Reach Your Target Consumers

The Importance of Bidding on Brand Terms

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