Department: PPC
Power Up Your PPC Campaigns With These 7 Tips for Choosing Effective Keywords
To highlight the obvious, in today’s modern business world, more and more business transactions are moving online. And to capture consumers’ attention — especially when looking to reach them as they’re considering a purchase and evaluating their options in the market...
Organic vs. Paid Search Marketing — Which Should I Choose?
According to recent statistics, nearly 70% of consumers’ online journeys begin with a visit to a search engine. And considering this data, it’s abundantly clear: For any brand with an online presence, efforts to achieve high search engine results page (SERP) rankings are...
Branded vs. Non-Branded Paid Search: What They Are and When to Use Them
When consumers are looking for most any specific brand online, it’s clearly desirable to the brand in question for the potential customer’s web search to be easy and effective. And as such, when web searchers type the brand’s name into a search engine, the website for ...
Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin
Most marketers consider paid search, also known as PPC (Pay-Per-Click), to be among the most effective forms of digital advertising. This is largely thanks to the marketing tactic’s ability to generate extremely high-quality leads by reaching consumers just when they’re ...
Digital Video Landscape — Where to Reach Your Target Consumers
Online video continues to be one of the most dominant tactics in the marketing space, both from a paid and an organic standpoint. This year, people will be spending more time online than watching TV, so the importance of creating great digital video content and serving it in...
The Importance of Bidding on Brand Terms
It’s a common question: “Why should I bid on my brand terms?” The logic here is understandable — why spend money bidding on your own company name, URL, product names, etc. when you’re already going to show up in the organic search results? Won’t this cannibalize ...