PPC

Digital Video Landscape — Where to Reach Your Target Consumers

Online video continues to be one of the most dominant tactics in the marketing space, both from a paid and an organic standpoint. This year, people will be spending more time online than watching TV, so the importance of creating...

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The Importance of Bidding on Brand Terms

It’s a common question: “Why should I bid on my brand terms?” The logic here is understandable — why spend money bidding on your own company name, URL, product names, etc. when you’re already going to show up in the...

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