Research and Strategy Archives

Jun

01

2022

12 Essential Steps to Developing a Business-Boosting Brand Strategy

For any business looking to generate and sustain long-term growth and success, having a strong brand strategy is critical. So just what is a brand strategy, exactly? It’s a forward-looking plan that a brand establishes to help it identify and...

Sep

28

2021

The Affluent Consumer: Brand Advocacy and Luxury

To conclude our series on affluent consumers, we are going to address the ways they advocate brands and how they view luxury. Inspiring advocacy in customers is key for brands as consumers tend to trust recommendations from their friends, family...

Sep

21

2021

The Purchase Journey of the Affluent Consumer

So far, we have introduced you to affluent consumers and discussed their lifestyles, their use of technology, and their social media engagement. Now, we are going to discuss how all these factors contribute to the way they purchase products.

Man in the back of a car, smiling while on phone

Sep

14

2021

How Affluents are Consuming Media

Have you ever thought about how many hours of your life you spend on the internet? How about on social media? It’s so engrained in our lives that we never really stop to think about it. However, it’s important for...

Sep

07

2021

Affluent Consumers and Technology

If you’re reading this post, chances are you are on some sort of smart device, whether it be a smartphone, a laptop or a tablet. In fact, 85% of all Americans own a smartphone, an astonishing number considering only 35%...

Aug

20

2021

The Delta Variant Ripple Effect… What We Are Seeing

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...

Aug

09

2021

Who are the Affluents?

What comes to mind when you think of the affluent consumer? Money? Luxury brands? Social status? There are many definitions of the affluent consumer, but most define the mass affluent as having over $100,000 in household income and $250,000 or...

In The Post-COVID World, Parents Are Actively Making Plans to Get Their Children Healthier

When the coronavirus set in worldwide in early 2020, it almost immediately created significant lifestyle changes for nearly all Americans. And among the most notable impacts, many American families’ health and fitness routines were drastically altered — and in some...

Jul

15

2021

In COVID-19’s Wake, Consumers Rank Cleanliness As Their No. 1 Concern When Choosing a Gym

When it comes to consumers’ mindsets regarding a post-pandemic return to gyms, one of the top precautions taken to curtail the spread of the coronavirus — diligent cleaning and sanitation practices — seems to be holding sway even as the...

Jul

08

2021

Post-Pandemic, Consumers Are More Focused Than Ever On Getting Fit

Following a roundly rough year for gyms and other public fitness facilities — a year in which pandemic-related precautions forced widespread facility closures throughout the industry — business owners are beginning to see real hope for a rebound. As vaccination...

Research and Strategy

12 Essential Steps to Developing a Business-Boosting Brand Strategy

The Affluent Consumer: Brand Advocacy and Luxury

The Purchase Journey of the Affluent Consumer

How Affluents are Consuming Media

Affluent Consumers and Technology

The Delta Variant Ripple Effect… What We Are Seeing

Who are the Affluents?

In The Post-COVID World, Parents Are Actively Making Plans to Get Their Children Healthier

In COVID-19’s Wake, Consumers Rank Cleanliness As Their No. 1 Concern When Choosing a Gym

Post-Pandemic, Consumers Are More Focused Than Ever On Getting Fit

Offices

Search