Research and Strategy

7 Steps to Establishing a Highly Effective Brand

When it comes to making purchase decisions — whether it’s for a restaurant, an internet provider, household goods, or nearly any other product or service under the sun — today’s consumers have a dizzying array of options. So, for any...

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Try These 5 Powerful (and Inexpensive) Tactics to Boost Your Brand Awareness

According to a recent Nielsen survey, brand awareness is the No. 1 objective for marketers all over the world — topping even customer acquisition and customer retention. And the allure is easy to understand. After all, for a business to...

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8 Signs It’s Time for Your Business to Consider a Rebrand

It happens to brands all the time — the business has evolved over time, and the original name, logo, website, or other identifying assets just aren’t quite the fit they used to be. Or although they may still be a...

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7 Brand-Building Tips for Start-Ups and Small Businesses

For any business — large or small, new or well-established — good branding is an important key to long-term success. After all, a business’s brand serves as its public face among consumers, helping to build recognition, trust and (hopefully in...

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12 Essential Steps to Developing a Business-Boosting Brand Strategy

For any business looking to generate and sustain long-term growth and success, having a strong brand strategy is critical. So just what is a brand strategy, exactly? It’s a forward-looking plan that a brand establishes to help it identify and...

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The Affluent Consumer: Brand Advocacy and Luxury

To conclude our series on affluent consumers, we are going to address the ways they advocate brands and how they view luxury. Inspiring advocacy in customers is key for brands as consumers tend to trust recommendations from their friends, family...

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