Marketing Research and Strategy Articles

May

15

2024

The Power of Combining Loyalty and Pricing Strategies to Boost Brand Profits

Plenty of modern brands leverage consumer loyalty programs to keep their best customers coming back. But for brands looking to truly stand out in a crowded marketplace — and aiming to significantly boost their customer retention rates and, subsequently, their...

May

02

2024

For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data

In today’s crowded legal marketing landscape, for any law firm looking to effectively communicate and connect with prospects and clients — and to stand out from the competition — developing a deep understanding of the targeted audience is key. And...

Person checking text messages on their smartphone

Apr

05

2024

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these...

Mar

27

2024

Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?

These days, when you want to search the internet, is your first instinct to start typing away at a manual keyboard (or tapping away at a digital one) — or to simply state your search after a wake-word command like...

Mar

19

2024

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Most brands’ strategists and decision-makers are well aware of the importance of product differentiation. After all, it’s both literally and figuratively what sets a brand apart from the competition, and it’s a widely recognized key to achieving sustained success in...

Feb

29

2024

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective...

Doctor have a tough conversation with a patient

Feb

20

2024

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they...

Feb

13

2024

Data-Driven Storyteller Cary Murphy Takes Helm as Chief Strategy Officer at Brandon

Brandon, a leading integrated marketing agency, is thrilled to announce the appointment of Cary Murphy as chief strategy officer (CSO).

Feb

12

2024

New Report from Brandon Reveals Surprising Healthcare Habits in the Southeast

Brandon, a leading integrated marketing agency working across many industries, including healthcare, announced the release of its new Regional Insights Report based on first-party research. The Brandon Strategy and Research team surveyed 300 consumers across the region to better understand...

Health care provider conducting virtual visit

Feb

07

2024

Regional Insights & Trends: Healthcare Habits in the Southeast

Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a...

Research and Strategy

The Power of Combining Loyalty and Pricing Strategies to Boost Brand Profits

For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

Data-Driven Storyteller Cary Murphy Takes Helm as Chief Strategy Officer at Brandon

New Report from Brandon Reveals Surprising Healthcare Habits in the Southeast

Regional Insights & Trends: Healthcare Habits in the Southeast

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