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The Affluent Consumer: Brand Advocacy and Luxury

To conclude our series on affluent consumers, we are going to address the ways they advocate brands and how they view luxury. Inspiring advocacy in customers is key for brands as consumers tend to trust recommendations from their friends, family...

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The Purchase Journey of the Affluent Consumer

So far, we have introduced you to affluent consumers and discussed their lifestyles, their use of technology, and their social media engagement. Now, we are going to discuss how all these factors contribute to the way they purchase products.

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How Affluents are Consuming Media

Have you ever thought about how many hours of your life you spend on the internet? How about on social media? It’s so engrained in our lives that we never really stop to think about it. However, it’s important for...

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Affluent Consumers and Technology

If you’re reading this post, chances are you are on some sort of smart device, whether it be a smartphone, a laptop or a tablet. In fact, 85% of all Americans own a smartphone, an astonishing number considering only 35%...

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The Delta Variant Ripple Effect… What We Are Seeing

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...

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Who are the Affluents?

What comes to mind when you think of the affluent consumer? Money? Luxury brands? Social status? There are many definitions of the affluent consumer, but most define the mass affluent as having over $100,000 in household income and $250,000 or...

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Post-Pandemic, Consumers Are More Focused Than Ever On Getting Fit

Following a roundly rough year for gyms and other public fitness facilities — a year in which pandemic-related precautions forced widespread facility closures throughout the industry — business owners are beginning to see real hope for a rebound. As vaccination...

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