Research and Strategy Archives

Jan

05

2023

7 Brand-Building Tips for Start-Ups and Small Businesses

For any business — large or small, new or well-established — good branding is an important key to long-term success. After all, a business’s brand serves as its public face among consumers, helping to build recognition, trust and (hopefully in...

Dec

16

2022

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends

As veteran marketers are well aware, the craft of marketing is a dynamic one — and tactics that produced big successes a year or two ago can begin to lose their effectiveness as time passes. That is also the case...

Jun

01

2022

12 Essential Steps to Developing a Business-Boosting Brand Strategy

For any business looking to generate and sustain long-term growth and success, having a strong brand strategy is critical. So just what is a brand strategy, exactly? It’s a forward-looking plan that a brand establishes to help it identify and...

Sep

28

2021

The Affluent Consumer: Brand Advocacy and Luxury

To conclude our series on affluent consumers, we are going to address the ways they advocate brands and how they view luxury. Inspiring advocacy in customers is key for brands as consumers tend to trust recommendations from their friends, family...

Sep

21

2021

The Purchase Journey of the Affluent Consumer

So far, we have introduced you to affluent consumers and discussed their lifestyles, their use of technology, and their social media engagement. Now, we are going to discuss how all these factors contribute to the way they purchase products.

Man in the back of a car, smiling while on phone

Sep

14

2021

How Affluents are Consuming Media

Have you ever thought about how many hours of your life you spend on the internet? How about on social media? It’s so engrained in our lives that we never really stop to think about it. However, it’s important for...

Sep

07

2021

Affluent Consumers and Technology

If you’re reading this post, chances are you are on some sort of smart device, whether it be a smartphone, a laptop or a tablet. In fact, 85% of all Americans own a smartphone, an astonishing number considering only 35%...

Aug

20

2021

The Delta Variant Ripple Effect… What We Are Seeing

The Delta variant is quickly establishing itself as the dominant COVID-19 strain. The highly transmissible variant of COVID-19 accounts for almost 60% of all U.S. infections, according to data from the Centers for Disease Control and Prevention. The CDC is...

Aug

09

2021

Who are the Affluents?

What comes to mind when you think of the affluent consumer? Money? Luxury brands? Social status? There are many definitions of the affluent consumer, but most define the mass affluent as having over $100,000 in household income and $250,000 or...

In The Post-COVID World, Parents Are Actively Making Plans to Get Their Children Healthier

When the coronavirus set in worldwide in early 2020, it almost immediately created significant lifestyle changes for nearly all Americans. And among the most notable impacts, many American families’ health and fitness routines were drastically altered — and in some...

Research and Strategy

7 Brand-Building Tips for Start-Ups and Small Businesses

12 Essential Steps to Developing a Business-Boosting Brand Strategy

The Affluent Consumer: Brand Advocacy and Luxury