Tips & Ideas to Optimize Your Marketing Strategy

Sep

12

2024

Step Up Your Holiday Marketing Campaigns With These Tactical Tips

We all know that, for many businesses and brands, the holiday season can make or break company profitability for the entire year. But just how important can the year’s last two to three months be to the bottom line?

Aug

22

2024

Step Up Your Website Structure — and Your Brand’s Online Success — With These 7 Tips

In the digital age, your brand’s website is often the first interaction potential customers have with your business. This makes having an effectively structured website critical — not only does it enhance the user experience, but it also plays a...

Aug

06

2024

Four Farewell Questions with the Interns

Every summer, Brandon welcomes a bright and energetic group of interns into our fold. This year was no different, and we were thrilled to see the talent and enthusiasm these young professionals brought to the table. Our 2024 class included...

Jul

25

2024

The Rings and the Revenue: Gold Medal Olympic Marketing Strategies at the Summer Games

The Paris 2024 Summer Olympics are upon us, and with them comes a global marketing spectacle. From heart-stopping athletic feats to captivating stories of human potential, the Games are a prime target for brands seeking a piece of the action....

Jul

18

2024

12 Must-Follow Email Marketing KPIs for Measuring Your Campaigns’ Success

Let’s face it: Email marketing may not be the shiniest, newest object in the digital marketing world. In fact, it’s been around for more than a quarter-century — and depending on who you ask, it’s arguably even older than the...

Jul

11

2024

Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI

The marketing landscape is constantly evolving, and keeping pace requires embracing new tools. Artificial intelligence (AI) has emerged as a game-changer, offering agencies a wealth of possibilities to streamline workflows and enhance campaign performance. But with all the hype, it's...

Jul

09

2024

How To Boost Open Rates & Clicks for Email Marketing Profits With A/B Testing

In the fast-paced realm of digital marketing, where every click, open, and conversion counts, email marketing remains a cornerstone strategy for businesses to engage with their audience effectively. Amid the plethora of tactics available, A/B testing in email marketing emerges...

Jul

03

2024

Strategies for Rising Above Competition with Craft Beer Marketing

Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...

Jun

27

2024

Unlocking Growth: How B2B Social Media Ads Have Changed the Game

In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a...

Jun

25

2024

Navigating Trends: Digital Advertising in the Telecom Sector

In today's hyper-connected world, where digital communication is the norm, telecommunications companies face a unique set of challenges and opportunities in the realm of advertising. With the advent of new technologies and changing consumer behaviors, navigating digital advertising trends has...

Marketing & Advertising Blog

Step Up Your Holiday Marketing Campaigns With These Tactical Tips

Step Up Your Website Structure — and Your Brand’s Online Success — With These 7 Tips

Four Farewell Questions with the Interns

The Rings and the Revenue: Gold Medal Olympic Marketing Strategies at the Summer Games

12 Must-Follow Email Marketing KPIs for Measuring Your Campaigns’ Success

Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI

How To Boost Open Rates & Clicks for Email Marketing Profits With A/B Testing

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