Blog Archives - The Brandon Agency

Aug

04

2022

All Social Platforms Are Not Created Equal — Which Ones Are Right For Your Business?

For brands and businesses, social media can deliver a broad range of powerful benefits — and in many cases, they can be leveraged at little to no cost.

Aug

02

2022

How To Pitch a Podcast To The News Media

Some are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...

Jul

27

2022

Why Website Usability has Never Been More Important to a Brand’s Success

In today’s digitally driven business world, more and more of the typical brand’s consumer touchpoints — and in some cases even all of them — are moving online. As such, of course, a brand’s website has become an all-important element...

Jul

05

2022

10 Ways QR Codes Can Amplify Your Marketing Effectiveness

First created in the 1990s to assist with the production process in Japan’s automobile industry, QR codes — named using an abbreviation for “quick response” — can be found all over the place in today’s digitally dominated society. In fact,...

Jun

29

2022

7 Powerful PPC Tactics That Can Increase Your Paid Advertising ROI

Also known as PPC (pay-per-click) advertising, paid advertising offers an often-economical way for businesses to drive more traffic to their websites, boost their brand awareness among consumers and develop higher-quality leads — all while maintaining total control of their advertising...

Jun

14

2022

A Beginner’s Guide to Digital Marketing

A relative newcomer to the marketing world, digital marketing has in a short time become an undeniable force in the industry. In fact, it’s become the new norm — according to a 2021 Gartner report, digital channels now account for...

Jun

09

2022

The 7 Most Important Updates in Google History — and How They Impact Your Website

In the 21st century business world, it’s hard to overstate how important a strong internet presence and online discoverability are to most enterprises — whether the business is strictly based online, primarily brick-and-mortar or a blend of the two. Why?...

Jun

07

2022

8 Ideas to Amplify Your Hospitality Marketing Right Now

Just as in any industry, having an effective marketing strategy that manages to connect with and motivate the target audience is critical to finding and sustaining success in the hospitality industry. But while marketers for most other lines of business...

Jun

01

2022

12 Essential Steps to Developing a Business-Boosting Brand Strategy

For any business looking to generate and sustain long-term growth and success, having a strong brand strategy is critical. So just what is a brand strategy, exactly? It’s a forward-looking plan that a brand establishes to help it identify and...

May

26

2022

10 Ways to Boost the Quality (and Effectiveness) of Your Brand’s Blog Content

You likely already know the basic idea behind blogging for your brand: Create content that draws readers (and potential customers) to your website, educate them on topics that fall within your area of expertise and, eventually, establish your business as...

Blog

All Social Platforms Are Not Created Equal — Which Ones Are Right For Your Business?

How To Pitch a Podcast To The News Media

Why Website Usability has Never Been More Important to a Brand’s Success

10 Ways QR Codes Can Amplify Your Marketing Effectiveness

7 Powerful PPC Tactics That Can Increase Your Paid Advertising ROI

A Beginner’s Guide to Digital Marketing

The 7 Most Important Updates in Google History — and How They Impact Your Website

8 Ideas to Amplify Your Hospitality Marketing Right Now

12 Essential Steps to Developing a Business-Boosting Brand Strategy

10 Ways to Boost the Quality (and Effectiveness) of Your Brand’s Blog Content

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