Advantages and Disadvantages of Mobile Marketing

In the digital age, mobile phones have become seemingly ubiquitous in the United States. In fact, according to statistics from the Pew Research Center, 97% of today’s Americans own a cellphone of some sort. And as of 2021, the share...

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10 Proven Ways to Overcome Writer’s Block

For marketing writers of all kinds, the dreaded nemesis of compositional creativity — writer’s block — is bound to set in sooner or later. But whether the goal at hand is short-form marketing content such as social media posts, product...

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How to Write Content That Improves Your Site’s SEO Results

Both for brands that want to gain exposure and for marketing writers who want their work to be read, implementing SEO-supporting tactics into a business’s content-writing efforts is critical. But it can be challenging to do it well, as SEO...

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A/B Testing

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

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