Marketing Agency News & Blog - Page 3 of 82

Health care provider conducting virtual visit

Feb

07

2024

Regional Insights & Trends: Healthcare Habits in the Southeast

Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a...

Feb

05

2024

Tyler Easterling Ascends to President and COO Role, Crafting a Visionary Future for TBA Worldwide

TBA Worldwide is pleased to announce Tyler Easterling's promotion to President and COO. The company is a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas....

Feb

01

2024

Why PR and Social Media Are Better Together

You often hear that perception is reality, and while that may not be necessarily true, it certainly is when it comes to brands. Whether seen by a trade or consumer audience, the news they read and the videos they watch...

Jan

26

2024

How the PR Game Is Changing in 2024

If you work with a public relations pro, you likely know that their world is evolving. More reporters are working remotely, and sadly, many newsrooms have shrunk, taking journalists’ days from busy to swamped.

Jan

24

2024

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

From finance and manufacturing to healthcare, logistics, retail and much more, artificial intelligence (AI) is having big impacts on a broad spectrum of industries throughout the modern business world. And both in the moment and moving forward, few industries can...

Jan

18

2024

3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt

After (for many of us, at least) three-plus years of working from home, much of the American workforce is now facing mandates to return to the office, at least for a portion of the workweek. And in addition to bringing...

Jan

16

2024

Programmatic Advertising 101: What It Is, How It Works … and How It Can Benefit Your Brand

If you’re a regular online shopper (like most 21st century consumers are), chances are you’ve received an email or two about an item you left in your online shopping cart. You’ve also likely seen banner ads for products you recently...

Jan

12

2024

To Boost Your Content Marketing Strategy, Leverage the Long-Term Appeal of Evergreen Content

For any brand, creating and sharing content that captures interest and provides value to consumers is always a win — especially when done as part of a well-rounded SEO strategy. And while tapping into trending current topics or timely seasonal...

Jan

10

2024

Brandon Continues to Build Client Services Team in Charlotte

Brandon, a data-driven, digitally-centric, integrated marketing agency, recently added an account manager and two project managers to its Charlotte office team. The agency continues to expand its client roster with Charlotte-based companies such as Artisanal Brewing Ventures, stayAPT Suites and...

Jan

09

2024

7 Top Trends We See Shaping the Marketing Landscape in 2024

As we step into 2024, the world of marketing continues to evolve at a blistering pace — presenting likely challenges for brands reluctant to adapt and significant opportunities for brands willing to embrace change. Here at Brandon, we understand the...

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Featured articles

Brandon Brings Home 7 ADDY Awards, Including a ‘Best of,’ at AAF Midlands Gala

Data-Driven Storyteller Cary Murphy Takes Helm as Chief Strategy Officer at Brandon

Tyler Easterling Ascends to President and COO Role, Crafting a Visionary Future for TBA Worldwide

TBA Worldwide Acquires Social Media and Influencer Marketing Specialty Agency, Joybyte

Latest articles

Regional Insights & Trends: Healthcare Habits in the Southeast

Tyler Easterling Ascends to President and COO Role, Crafting a Visionary Future for TBA Worldwide

How the PR Game Is Changing in 2024

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt

Programmatic Advertising 101: What It Is, How It Works … and How It Can Benefit Your Brand

Brandon Continues to Build Client Services Team in Charlotte

7 Top Trends We See Shaping the Marketing Landscape in 2024

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