E-Commerce

Move Your Amazon Listings to the Head of the Class — With A+ Content

As the world’s leading e-commerce marketplace, Amazon can undoubtedly offer big growth opportunities for brands that choose to sell their products there. But these big opportunities also attract large numbers of rival sellers, bringing high levels of competition to the...

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Eyeing Amazon Sales? Consider These 8 Important Factors Before You Dive Into the Waters

As the world’s largest online marketplace — and, according to estimates, accounting for more than 40% of all online retail sales in the U.S. in 2021 — Amazon is an absolute behemoth in the e-commerce world. And for many brands,...

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It’s A Jungle Out There: Our Guide to Amazon Ads

Amazon, alongside Google and Facebook, are the three main media giants in the ring trying to win the most e-commerce marketing dollars from brands. We know Amazon is where customers go to research, shop and see if they can get...

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Black Friday/Cyber Monday 2021: What to Expect

Whether it’s Christmas movies in July or the premature bombardment of decoration displays at nearly every store even before Halloween departs, the holiday season is big business. And after an overly eventful 2020, retailers seem to have pushed aside the...

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How to Effectively and Efficiently Plan a Last Minute Ecommerce Holiday Campaign

If you haven’t started planning for the holiday season, it’s time to start! This year, hopefully, most people will be enjoying quality downtime with their families. For brand marketing and communication professionals, the winter holidays are the busiest. This time...

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An E-Commerce Game-Changer? Introducing Data-Driven Customer Profiles

Every marketer wants consumer data. But if you’re a nationwide retail chain with over a thousand locations and tens of thousands of daily transactions, the amount of data flowing in can be overwhelming. How can you process all this data...

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