Marketing Trends & Tips for E-Commerce Brands

Dec

04

2024

How to Boost Your Direct-to-Consumer (D2C) Brand With Performance Marketing

D2C brand performance marketing, a data-driven approach focused on achieving measurable results, presents a powerful growth opportunity for today’s direct-to-consumer (D2C) brands. Learn more about how this highly targeted tactic can deliver success for brands looking to ramp up their...

Sep

12

2024

Step Up Your Holiday Marketing Campaigns With These Tactical Tips

We all know that, for many businesses and brands, the holiday season can make or break company profitability for the entire year. But just how important can the year’s last two to three months be to the bottom line?

Jun

20

2024

5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success

In today's fiercely competitive ecommerce landscape, retaining customers and fostering brand loyalty are more critical than ever. One powerful strategy that savvy ecommerce brands are leveraging is the implementation of loyalty programs. These programs not only incentivize repeat purchases but...

Jun

06

2024

The Rise of Shoppable Ads – Simplifying the Purchase Journey in E-commerce

In today's digital age, the way we shop has undergone a massive transformation. E-commerce has become an integral part of our lives, offering convenience and accessibility like never before. However, with the vast array of products available online, navigating through...

Apr

23

2024

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promotions...

Mar

19

2024

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Most brands’ strategists and decision-makers are well aware of the importance of product differentiation. After all, it’s both literally and figuratively what sets a brand apart from the competition, and it’s a widely recognized key to achieving sustained success in...

Mar

12

2024

Ramp Up Revenues by Cutting Into Cart Abandonment — With These 9 Tips

According to an aggregation of studies on the topic, online shoppers leave items abandoned in their e-commerce shopping carts more than 70% of the time. And some of the top reasons given for cart abandonment include:

Mar

07

2024

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like...

Jan

24

2024

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

From finance and manufacturing to healthcare, logistics, retail and much more, artificial intelligence (AI) is having big impacts on a broad spectrum of industries throughout the modern business world. And both in the moment and moving forward, few industries can...

Jan

03

2024

Social Commerce: How Integrating Shopping Features Into Your Social Platforms Can Drive E-Commerce Growth

According to the latest available statistics, more than 302 million Americans were active social media users in 2023, representing over 91% of the U.S. population. And of course, for brands selling their goods and services online, this represents a huge...

E-Commerce

How to Boost Your Direct-to-Consumer (D2C) Brand With Performance Marketing

Step Up Your Holiday Marketing Campaigns With These Tactical Tips

5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Ramp Up Revenues by Cutting Into Cart Abandonment — With These 9 Tips

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

Offices

Policies

Search

Join the Brandon Newsletter