Department: E-Commerce

TBAWW SaleSurf Growth
News

TBA Worldwide Acquires Amazon Specialty Agency SaleSurf Growth

TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed—today announced that it has acquired SaleS...
Nick McNeill
News

Merging 100 Years of Craftsmanship with Cutting-Edge Digital Innovation

Nick McNeill, Interactive Director at Brandon, is redefining how heritage brands evolve in the digital era. In this new thought leadership spotlight, Nick unpacks the transformation of Putnam Rolling Ladders—a company with 100 years of craftsmanship—into a future-ready e...
Brandon ADDY award winners
News

Brandon Wins Big at Charleston ADDY Awards — Taking Home Gold and Silver for Outstanding Creative Work

At Brandon, we don’t just make ads — we craft bold, culture-connected campaigns that get results. And this year, our work caught the attention of the American Advertising Federation once again.
mobile shopping
Blog

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers about their customers...
new product speech bubble
Blog

Mastering the Art of Product Launches: A Guide for CPG Brands

For consumer packaged goods (CPG) brands, employing effective product-launch strategies can boost the chances of both a strong initial buzz and sustained success for a new offering.
Girl checking out at store
Blog

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

For consumer packaged goods(CPG) brands, omnichannel strategies and omnichannel marketing trends can be powerful keys to delivering a consistent message that builds brand success.
growth arrows
Blog

How to Boost Your Direct-to-Consumer (D2C) Brand With Performance Marketing

D2C brand performance marketing, a data-driven approach focused on achieving measurable results, presents a powerful growth opportunity for today’s direct-to-consumer (D2C) brands. Learn more about how this highly targeted tactic can deliver success for brands looking to r...
online shopping, gifts
Blog

Step Up Your Holiday Marketing Campaigns With These Tactical Tips

We all know that, for many businesses and brands, the holiday season can make or break company profitability for the entire year. But just how important can the year’s last two to three months be to the bottom line?
loyalty program graphic
Blog

5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success

In today's fiercely competitive ecommerce landscape, retaining customers and fostering brand loyalty are more critical than ever. One powerful strategy that savvy ecommerce brands are leveraging is the implementation of loyalty programs. These programs not only incentivize r...