Department: E-Commerce
TBA Worldwide Acquires Amazon Specialty Agency SaleSurf Growth
TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed—today announced that it has acquired SaleS...
Merging 100 Years of Craftsmanship with Cutting-Edge Digital Innovation
Nick McNeill, Interactive Director at Brandon, is redefining how heritage brands evolve in the digital era. In this new thought leadership spotlight, Nick unpacks the transformation of Putnam Rolling Ladders—a company with 100 years of craftsmanship—into a future-ready e...
Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising
Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers about their customers...
How to Boost Your Direct-to-Consumer (D2C) Brand With Performance Marketing
D2C brand performance marketing, a data-driven approach focused on achieving measurable results, presents a powerful growth opportunity for today’s direct-to-consumer (D2C) brands. Learn more about how this highly targeted tactic can deliver success for brands looking to r...
5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success
In today's fiercely competitive ecommerce landscape, retaining customers and fostering brand loyalty are more critical than ever. One powerful strategy that savvy ecommerce brands are leveraging is the implementation of loyalty programs. These programs not only incentivize r...