The Promise to the Customer: A New Mental Model for B2B MarketersA new study by WARC, The B2B Institute at LinkedIn and renowned strategy expert Roger Martin has found that a clear “Promise to the Customer” can give B2B campaigns a competitive edge.
5 Research-Based Tips for Effective B2B MarketingIf you’re a B2B marketer, you know how challenging it can be to grow your business and achieve your goals. You have to deal with complex buying cycles, multiple decision-makers, and fierce competition. You also have to balance your budget...
The Importance of Aligning Your B2B Sales and Marketing TeamsNo matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often,...
6 Tips for a Successful B2B Social StrategyConsidering the power of social media in the modern marketplace, any 21st century business that doesn’t leverage this powerful marketing and communications tool risks falling behind the competition. But effectively harnessing social media — especially for B2B brands — can...
5 B2B Marketing Trends That Could Help Your Business Grow in 2021In a constantly evolving business world, new tools are always emerging that — if leveraged properly — can help any business-to-business enterprise better connect with its customers and foster company growth. Is your B2B business harnessing the latest, most powerful...
5 Tips and Best Practices for Your B2B WebsiteGood marketing starts with knowing your customers. This can be challenging when marketing to the masses, but with B2B, you tend to know exactly who your customers are. The real work goes into understanding their challenges and motivations.
Inside the Mind of a B2B Buyer: Tips, Tricks, and InsightsThe Users, the Choosers, and the C-suite A few years ago, I had the opportunity to interview a handful of career procurement professionals from a variety of companies, from startups to Fortune 50. The goal of these interviews was to...
Lead Generation: 3 B2B Marketing Experts Weigh inThe Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...