B2B Marketing Articles

Feb

06

2025

Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns

As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex than B2C...

Jan

29

2025

The Rise of Micro-Influencers in B2B Marketing: Building Trust With Industry Experts

Forget flashy social media celebrities. In business-to-business (B2B) marketing, influence doesn’t come from follower counts — it comes from credibility. And with an effective micro-influencer marketing strategy in place, your B2B brand can reap a range of powerful, business-boosting benefits.

Oct

29

2024

The Future of B2B Marketing: Embracing AI and Machine Learning for Growth

In recent years, artificial intelligence (AI) and machine learning (ML) have impacted businesses and industries all over the world — and of all shapes and sizes. Among them, these powerful, fast-evolving and rapidly proliferating technologies have transformed the marketing landscape,...

Jun

27

2024

Unlocking Growth: How B2B Social Media Ads Have Changed the Game

In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a...

Jun

13

2024

The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts

In the dynamic world of B2B marketing, one strategy has been gaining significant traction: Account-Based Marketing (ABM). ABM is a strategic approach that involves personalized campaigns tailored to specific high-value accounts rather than a broad audience. This targeted approach allows...

Feb

29

2024

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective...

Dec

05

2023

9 B2B Marketing Trends That Could Boost Your Business in 2024

For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly...

Sep

26

2023

The Promise to the Customer: A New Mental Model for B2B Marketers

A new study by WARC, The B2B Institute at LinkedIn and renowned strategy expert Roger Martin has found that a clear “Promise to the Customer” can give B2B campaigns a competitive edge.

Jun

20

2023

5 Research-Based Tips for Effective B2B Marketing

If you’re a B2B marketer, you know how challenging it can be to grow your business and achieve your goals. You have to deal with complex buying cycles, multiple decision-makers, and fierce competition. You also have to balance your budget...

Apr

07

2022

The Importance of Aligning Your B2B Sales and Marketing Teams

No matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often,...

B2B Marketing

Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns

The Future of B2B Marketing: Embracing AI and Machine Learning for Growth

The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

9 B2B Marketing Trends That Could Boost Your Business in 2024

The Promise to the Customer: A New Mental Model for B2B Marketers

5 Research-Based Tips for Effective B2B Marketing

The Importance of Aligning Your B2B Sales and Marketing Teams

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