B2B Archives - Brandon

Apr

07

2022

The Importance of Aligning Your B2B Sales and Marketing Teams

No matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often,...

Dec

10

2021

6 Tips for a Successful B2B Social Strategy

Considering the power of social media in the modern marketplace, any 21st century business that doesn’t leverage this powerful marketing and communications tool risks falling behind the competition. But effectively harnessing social media — especially for B2B brands — can...

Oct

05

2021

5 B2B Marketing Trends That Could Help Your Business Grow in 2021

In a constantly evolving business world, new tools are always emerging that — if leveraged properly — can help any business-to-business enterprise better connect with its customers and foster company growth. Is your B2B business harnessing the latest, most powerful...

5 Tips and Best Practices for Your B2B Website

May

21

2021

5 Tips and Best Practices for Your B2B Website

Good marketing starts with knowing your customers. This can be challenging when marketing to the masses, but with B2B, you tend to know exactly who your customers are. The real work goes into understanding their challenges and motivations.

Photo of man with images of various data behind him

Mar

17

2021

Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights

The Users, the Choosers, and the C-suite A few years ago, I had the opportunity to interview a handful of career procurement professionals from a variety of companies, from startups to Fortune 50. The goal of these interviews was to...

Chess pieces on top of a table with "Leads," "Prospects," "Customers"

Oct

20

2020

Lead Generation: 3 B2B Marketing Experts Weigh in

The Brandon Agency’s Cary Murphy recently caught up with two other marketing-industry veterans to talk about leads, along with best practices for capturing and cultivating them. Their engaging and informative conversation is summarized below. (Some of the names have been...

Woman holding baby, conducting a virtual visit with physician

Aug

25

2020

Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

Aug

20

2020

America’s Shopping Behavior Has Not Waned With COVID – It’s Shifted

Since the COVID-19 lockdown began in March, businesses and consumers have anxiously anticipated the reopening of commerce. The reality, as restrictions are lifted? Less of a stir and more of a timid response.

Woman on sofa drinking coffee and watching tv

Mar

27

2020

Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...

B2B

The Importance of Aligning Your B2B Sales and Marketing Teams

5 B2B Marketing Trends That Could Help Your Business Grow in 2021

5 Tips and Best Practices for Your B2B Website

Inside the Mind of a B2B Buyer: Tips, Tricks, and Insights

Lead Generation: 3 B2B Marketing Experts Weigh in

Human Experience (HX): A New Marketing Model for a New Normal

America’s Shopping Behavior Has Not Waned With COVID – It’s Shifted

Current Impact of COVID-19 on Consumer Media Consumption

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