Mar
06
2025
General
Feb
24
2025
The AI Paradox: Why Technology Needs a Human Touch
AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up—it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation...Read More about The AI Paradox: Why Technology Needs a Human Touch
Feb
18
2025
Tyler Easterling on Indie Agency News: The Vision Behind TBA Worldwide
TBA Worldwide is redefining independent marketing, and Indie Agency News sat down with Tyler Easterling to explore the agency’s bold vision. In “Meet an Indie Agency: TBA Worldwide,” Tyler shares how the agency’s fearless approach to strategy, creativity, and cultural...Read More about Tyler Easterling on Indie Agency News: The Vision Behind TBA Worldwide
Feb
04
2025
Personalized Marketing: The Key To Winning Over Pet Parents
Imagine a pet food company that remembers Bella the Labrador’s birthday — and sends Bella’s mom, Susan, a card and special discount for her pup’s favorite chicken-flavored treats. Or envision a subscription box service that curates squeaky toys and durable...Read More about Personalized Marketing: The Key To Winning Over Pet Parents
Nov
14
2024
Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025
The healthcare landscape is constantly evolving, and so too must its marketing strategies. As we head into 2025, healthcare marketers need to be on the pulse of emerging trends to connect with patients effectively. Here's a look at key trends...Read More about Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025
Aug
06
2024
Four Farewell Questions with the Interns
Every summer, Brandon welcomes a bright and energetic group of interns into our fold. This year was no different, and we were thrilled to see the talent and enthusiasm these young professionals brought to the table. Our 2024 class included...
Jul
25
2024
The Rings and the Revenue: Gold Medal Olympic Marketing Strategies at the Summer Games
The Paris 2024 Summer Olympics are upon us, and with them comes a global marketing spectacle. From heart-stopping athletic feats to captivating stories of human potential, the Games are a prime target for brands seeking a piece of the action....Jul
11
2024
Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
The marketing landscape is constantly evolving, and keeping pace requires embracing new tools. Artificial intelligence (AI) has emerged as a game-changer, offering agencies a wealth of possibilities to streamline workflows and enhance campaign performance. But with all the hype, it's...Read More about Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
Jul
01
2024
Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Brandon, a modern marketing agency built to propel mid-market brands forward, is proud to announce three new appointments across multiple disciplines. Ant Sanders is their new associate creative director; Nick Escobar, an account manager at the agency since 2022, has...Read More about Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Jun
26
2024