Aug
06
2024
General
Jul
25
2024
The Rings and the Revenue: Gold Medal Olympic Marketing Strategies at the Summer Games
The Paris 2024 Summer Olympics are upon us, and with them comes a global marketing spectacle. From heart-stopping athletic feats to captivating stories of human potential, the Games are a prime target for brands seeking a piece of the action....Jul
11
2024
Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
The marketing landscape is constantly evolving, and keeping pace requires embracing new tools. Artificial intelligence (AI) has emerged as a game-changer, offering agencies a wealth of possibilities to streamline workflows and enhance campaign performance. But with all the hype, it's...Read More about Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
Jul
01
2024
Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Brandon, a modern marketing agency built to propel mid-market brands forward, is proud to announce three new appointments across multiple disciplines. Ant Sanders is their new associate creative director; Nick Escobar, an account manager at the agency since 2022, has...Read More about Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Jun
26
2024
For Eighth Straight Year, Brandon Earns Coveted South Carolina Top Workplaces Honor — 1 of Only 4 Companies Able to Make Claim
Brandon, a fully integrated, data-driven marketing and communication firm built for today's digital ecosystem, has been awarded a Top Workplaces 2024 honor by South Carolina Top Workplaces. And to add to the honor, Brandon is one of only four companies...Jun
13
2024
The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts
In the dynamic world of B2B marketing, one strategy has been gaining significant traction: Account-Based Marketing (ABM). ABM is a strategic approach that involves personalized campaigns tailored to specific high-value accounts rather than a broad audience. This targeted approach allows...
May
29
2024
Maximize Conversions: How QR Codes & IP Targeting Can Revolutionize Direct Mail
Looking for a way to leverage traditional advertising mailers with new technology to generate data and drive sales/revenue? Adding QR codes in direct mail strategy can be a great way to track interactions with a particular mailer and to get...Read More about Maximize Conversions: How QR Codes & IP Targeting Can Revolutionize Direct Mail
May
20
2024
TBA Worldwide Appoints Courtney Olbrich as Chief Growth Officer
TBA Worldwide (TBAWW), a collective of advertising agencies and specialty marketing firms, is pleased to announce the appointment of Courtney Olbrich as Chief Growth Officer (CGO), effective immediately. The 20-year veteran of the marketing and advertising industry joins TBAWW from...Read More about TBA Worldwide Appoints Courtney Olbrich as Chief Growth Officer
Mar
20
2024
Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success
Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates,...
Mar
13
2024
Brandon Brings Home 7 ADDY Awards, Including a ‘Best of,’ at AAF Midlands Gala
Brandon, the most creatively awarded marketing agency in the Southeast, claimed an impressive total of seven awards at the 2024 AAF Midlands American Advertising Awards Gala held recently in Columbia, South Carolina.Read More about Brandon Brings Home 7 ADDY Awards, Including a ‘Best of,’ at AAF Midlands Gala