General

Real Estate House
Mar
29
2023

What Rising Rates Mean to Real Estate Marketers

Real estate professionals — and even many casual observers — are well aware that the U.S. housing market has faced challenges over the past year and a half. As the Federal Reserve has worked to head off inflation, interest rates...

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Nov
29
2022

10 Proven Ways to Overcome Writer’s Block

For marketing writers of all kinds, the dreaded nemesis of compositional creativity — writer’s block — is bound to set in sooner or later. But whether the goal at hand is short-form marketing content such as social media posts, product...

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Jun
14
2022

A Beginner’s Guide to Digital Marketing

A relative newcomer to the marketing world, digital marketing has in a short time become an undeniable force in the industry. In fact, it’s become the new norm — according to a 2021 Gartner report, digital channels now account for...

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Jun
07
2022

8 Ideas to Amplify Your Hospitality Marketing Right Now

Just as in any industry, having an effective marketing strategy that manages to connect with and motivate the target audience is critical to finding and sustaining success in the hospitality industry. But while marketers for most other lines of business...

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Coworkers
Apr
07
2022

The Importance of Aligning Your B2B Sales and Marketing Teams

No matter what market segment your B2B enterprise occupies, the sales and marketing teams share the same ultimate goal — to move prospective clients through the marketing funnel and, eventually, along to closed sales and conversion. But all too often,...

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Drive New Marketing Growth
Mar
17
2022

6 Digital Marketing Trends to Drive New Growth

The online-marketing landscape is always in a state of flux. And with new social platforms being regularly introduced, privacy rules gradually becoming more stringent and search-engine algorithms constantly evolving — just to name a few of the seemingly constant developments...

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