Harnessing the Power of Augmented Reality in Food and Beverage Marketing

To win over today's digital consumers, marketing strategies must constantly adapt and innovate. Augmented reality (AR) has emerged as a game-changer in the realm of marketing, offering immersive experiences that engage and delight audiences like never before. For the food...

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Illustrating Inflation

CPGs: Strategy to Navigate Inflation

Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...

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Bag of groceries

How CPG Brands Can Leverage Marketing Trends to Thrive in 2023

The consumer packaged goods (CPG) industry is facing unprecedented challenges and opportunities in 2023. The COVID-19 pandemic has accelerated many disruptive trends that are reshaping consumer behavior and expectations, such as personalization, digital-native brands, data privacy, omnichannel experience, and sustainability....

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web3

Web3: An Intro for CPG Marketers

In the scheme of things, the internet is a relative new technology — it’s still evolving rapidly, and many believe we are moving into its third phase, dubbed “Web3.” Web3 includes foundation-level changes like the blockchain, cryptocurrencies and NFTs, as...

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Full stein of beer

What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught Us

As COVID-19s global stranglehold shows signs of retreat, it's time to lift a glass to humanity. Many consumers have had plenty of practice at it. As no surprise, beer consumption grew everywhere with everyone in 2020. GlobalWebIndex Data reveals much...

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Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

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