Web3: An Intro for CPG Marketers￼In the scheme of things, the internet is a relative new technology — it’s still evolving rapidly, and many believe we are moving into its third phase, dubbed “Web3.” Web3 includes foundation-level changes like the blockchain, cryptocurrencies and NFTs, as...
CPGs: Strategy to Navigate InflationWelcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...
Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to KnowLong before the pandemic, a trend was occurring in which retailers began selling more products online. Consumers were becoming more comfortable using the internet to shop for products, which could be found, purchased, and delivered easier than ever. These forces...
Legacy Industry, Leading-Edge Marketing Tools: How TBA Helped Pearson Farm Grow its Online SalesNestled in the peaceful countryside outside Fort Valley in central Georgia, Pearson Farm is home to a 135-year-old family farming business that’s been passed down through multiple generations of Pearsons — five generations so far, in fact, with more likely...
What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught UsAs COVID-19s global stranglehold shows signs of retreat, it's time to lift a glass to humanity. Many consumers have had plenty of practice at it. As no surprise, beer consumption grew everywhere with everyone in 2020. GlobalWebIndex Data reveals much...
Human Experience (HX): A New Marketing Model for a New NormalCustomer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...