Full stein of beer

What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught Us

As COVID-19s global stranglehold shows signs of retreat, it's time to lift a glass to humanity. Many consumers have had plenty of practice at it. As no surprise, beer consumption grew everywhere with everyone in 2020. GlobalWebIndex Data reveals much...

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Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

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Woman on sofa drinking coffee and watching tv

Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...

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