Jan
09
2025
CPG
Jan
09
2025
Mastering the Art of Product Launches: A Guide for CPG Brands
For consumer packaged goods (CPG) brands, employing effective product-launch strategies can boost the chances of both a strong initial buzz and sustained success for a new offering.Read More about Mastering the Art of Product Launches: A Guide for CPG Brands
Dec
31
2024
From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands
With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG)...Read More about From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands
Dec
12
2024
How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement
For consumer packaged goods(CPG) brands, omnichannel strategies and omnichannel marketing trends can be powerful keys to delivering a consistent message that builds brand success.Read More about How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement
Dec
05
2024
Brandon Wins ‘Best Video Marketing’ from Charleston AMA for CPG Client Victory Monkeys’ Video Content
Brandon, a South Carolina-based, results-focused marketing agency, recently took home a video marketing award on behalf of its creative and content work for its client Victory Monkeys.
Oct
15
2024
CPG Marketing Strategies: A Comprehensive Guide to Success in 2025 and Beyond
In today’s fast-paced and quickly growing consumer packaged goods (CPG) industry — which is expected to grow at over 4% CAGR globally over the coming decade or so — standing out in an increasingly saturated market is a constant challenge....Read More about CPG Marketing Strategies: A Comprehensive Guide to Success in 2025 and Beyond
Aug
08
2024
Primal Pet Group Taps Brandon for Digital Transformation of Its Leading Raw Pet Food Brand
Primal Pet Group — established in 2021 and a leading manufacturer of raw foods, treats, and chews for dogs and cats — has hired mid-Atlantic full-service ad agency Brandon to craft new digital creative for its Primal Pet Foods brand...
Jul
03
2024
Strategies for Rising Above Competition with Craft Beer Marketing
Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...Read More about Strategies for Rising Above Competition with Craft Beer Marketing
May
23
2024
Harnessing the Power of Augmented Reality in Food and Beverage Marketing
To win over today's digital consumers, marketing strategies must constantly adapt and innovate. Augmented reality (AR) has emerged as a game-changer in the realm of marketing, offering immersive experiences that engage and delight audiences like never before. For the food...Read More about Harnessing the Power of Augmented Reality in Food and Beverage Marketing
Mar
07
2024
Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors
For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like...Read More about Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors