Aug
08
2024
CPG
Jul
03
2024
Strategies for Rising Above Competition with Craft Beer Marketing
Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...Read More about Strategies for Rising Above Competition with Craft Beer Marketing
May
23
2024
Harnessing the Power of Augmented Reality in Food and Beverage Marketing
To win over today's digital consumers, marketing strategies must constantly adapt and innovate. Augmented reality (AR) has emerged as a game-changer in the realm of marketing, offering immersive experiences that engage and delight audiences like never before. For the food...Read More about Harnessing the Power of Augmented Reality in Food and Beverage Marketing
Mar
07
2024
Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors
For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like...Read More about Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors
Jan
05
2024
CPGs: Strategy to Navigate Inflation
Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...
Oct
27
2023
Conquering the Four Major Challenges Facing CPG Marketers Today
Valued at nearly $11.5 billion globally in 2021 — and predicted to hit nearly $19 billion by 2031 — the consumer packaged goods (CPG) industry saw its omnichannel sales grow by 8.4% in 2022. Of course, the industry deals in...Read More about Conquering the Four Major Challenges Facing CPG Marketers Today
May
05
2023
How CPG Brands Can Leverage Marketing Trends to Thrive in 2023
The consumer packaged goods (CPG) industry is facing unprecedented challenges and opportunities in 2023. The COVID-19 pandemic has accelerated many disruptive trends that are reshaping consumer behavior and expectations, such as personalization, digital-native brands, data privacy, omnichannel experience, and sustainability....Read More about How CPG Brands Can Leverage Marketing Trends to Thrive in 2023
Aug
31
2022
Web3: An Intro for CPG Marketers
In the scheme of things, the internet is a relative new technology — it’s still evolving rapidly, and many believe we are moving into its third phase, dubbed “Web3.” Web3 includes foundation-level changes like the blockchain, cryptocurrencies and NFTs, as...
Oct
28
2021
Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to Know
Long before the pandemic, a trend was occurring in which retailers began selling more products online. Consumers were becoming more comfortable using the internet to shop for products, which could be found, purchased, and delivered easier than ever. These forces...Read More about Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to Know
Oct
13
2021