Aug
31
2022
CPG
Oct
28
2021
Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to Know
Long before the pandemic, a trend was occurring in which retailers began selling more products online. Consumers were becoming more comfortable using the internet to shop for products, which could be found, purchased, and delivered easier than ever. These forces...Read More about Smaller Selections at Retail May Be Here to Stay – What CPG Marketers Need to Know
Oct
13
2021
Legacy Industry, Leading-Edge Marketing Tools: How TBA Helped Pearson Farm Grow its Online Sales
Nestled in the peaceful countryside outside Fort Valley in central Georgia, Pearson Farm is home to a 135-year-old family farming business that’s been passed down through multiple generations of Pearsons — five generations so far, in fact, with more likely...
Apr
13
2021
What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught Us
As COVID-19s global stranglehold shows signs of retreat, it's time to lift a glass to humanity. Many consumers have had plenty of practice at it. As no surprise, beer consumption grew everywhere with everyone in 2020. GlobalWebIndex Data reveals much...Read More about What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught Us
Aug
25
2020
Human Experience (HX): A New Marketing Model for a New Normal
Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...Read More about Human Experience (HX): A New Marketing Model for a New Normal
Mar
27
2020
Current Impact of COVID-19 on Consumer Media Consumption
Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...Read More about Current Impact of COVID-19 on Consumer Media Consumption