CPG

Bag of groceries
May
05
2023

How CPG Brands Can Leverage Marketing Trends to Thrive in 2023

The consumer packaged goods (CPG) industry is facing unprecedented challenges and opportunities in 2023. The COVID-19 pandemic has accelerated many disruptive trends that are reshaping consumer behavior and expectations, such as personalization, digital-native brands, data privacy, omnichannel experience, and sustainability....

Read More about How CPG Brands Can Leverage Marketing Trends to Thrive in 2023

web3
Aug
31
2022

Web3: An Intro for CPG Marketers

In the scheme of things, the internet is a relative new technology — it’s still evolving rapidly, and many believe we are moving into its third phase, dubbed “Web3.” Web3 includes foundation-level changes like the blockchain, cryptocurrencies and NFTs, as...

Read More about Web3: An Intro for CPG Marketers

Illustrating Inflation
Aug
16
2022

CPGs: Strategy to Navigate Inflation

Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...

Read More about CPGs: Strategy to Navigate Inflation

Full stein of beer
Apr
13
2021

What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught Us

As COVID-19s global stranglehold shows signs of retreat, it's time to lift a glass to humanity. Many consumers have had plenty of practice at it. As no surprise, beer consumption grew everywhere with everyone in 2020. GlobalWebIndex Data reveals much...

Read More about What’s Brewing? What Beer Drinkers Behavior in Lockdown Taught Us

Woman holding baby, conducting a virtual visit with physician
Aug
25
2020

Human Experience (HX): A New Marketing Model for a New Normal

Customer experience once felt like the most personalized approach marketers could take. Today, it feels out of touch. A year in which a global pandemic and civil unrest forced murder hornets and UFO sightings to page 2 of the news...

Read More about Human Experience (HX): A New Marketing Model for a New Normal

Woman on sofa drinking coffee and watching tv
Mar
27
2020

Current Impact of COVID-19 on Consumer Media Consumption

Millions of Americans are adjusting to their new “norm” due to the pandemic crisis. To deal with the solitude, they are turning to media to fill their time and ease their qualms. And, they are not just turning to one...

Read More about Current Impact of COVID-19 on Consumer Media Consumption