CPG Article Archives

Mar

28

2025

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers...

Mar

12

2025

Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel management. With artificial intelligence–based market research,...

Jan

09

2025

Advertising Agency Brandon Reenvisions Primal Pet Foods’ Website to Coincide with Brand Packaging Redesign

Integrated marketing agency Brandon has redesigned the website of Primal Pet Foods, a leading manufacturer of fully prepared, premium-quality raw foods, treats, and chews for dogs and cats. The agency recently launched the site to coincide with the debut of...

Jan

09

2025

Mastering the Art of Product Launches: A Guide for CPG Brands

For consumer packaged goods (CPG) brands, employing effective product-launch strategies can boost the chances of both a strong initial buzz and sustained success for a new offering.

Dec

31

2024

From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands

With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG)...

Dec

12

2024

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

For consumer packaged goods(CPG) brands, omnichannel strategies and omnichannel marketing trends can be powerful keys to delivering a consistent message that builds brand success.

Dec

05

2024

Brandon Wins ‘Best Video Marketing’ from Charleston AMA for CPG Client Victory Monkeys’ Video Content

Brandon, a South Carolina-based, results-focused marketing agency, recently took home a video marketing award on behalf of its creative and content work for its client Victory Monkeys.

Oct

15

2024

CPG Marketing Strategies: A Comprehensive Guide to Success in 2025 and Beyond

In today’s fast-paced and quickly growing consumer packaged goods (CPG) industry — which is expected to grow at over 4% CAGR globally over the coming decade or so — standing out in an increasingly saturated market is a constant challenge....

Aug

08

2024

Primal Pet Group Taps Brandon for Digital Transformation of Its Leading Raw Pet Food Brand

Primal Pet Group — established in 2021 and a leading manufacturer of raw foods, treats, and chews for dogs and cats — has hired mid-Atlantic full-service ad agency Brandon to craft new digital creative for its Primal Pet Foods brand...

Jul

03

2024

Strategies for Rising Above Competition with Craft Beer Marketing

Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...

CPG

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

Advertising Agency Brandon Reenvisions Primal Pet Foods’ Website to Coincide with Brand Packaging Redesign

Mastering the Art of Product Launches: A Guide for CPG Brands

How CPG Brands Can Use Omnichannel Strategies To Increase Customer Engagement

Brandon Wins ‘Best Video Marketing’ from Charleston AMA for CPG Client Victory Monkeys’ Video Content

CPG Marketing Strategies: A Comprehensive Guide to Success in 2025 and Beyond

Primal Pet Group Taps Brandon for Digital Transformation of Its Leading Raw Pet Food Brand

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