Email Marketing Articles

Jul

18

2024

12 Must-Follow Email Marketing KPIs for Measuring Your Campaigns’ Success

Let’s face it: Email marketing may not be the shiniest, newest object in the digital marketing world. In fact, it’s been around for more than a quarter-century — and depending on who you ask, it’s arguably even older than the...

Jul

09

2024

How To Boost Open Rates & Clicks for Email Marketing Profits With A/B Testing

In the fast-paced realm of digital marketing, where every click, open, and conversion counts, email marketing remains a cornerstone strategy for businesses to engage with their audience effectively. Amid the plethora of tactics available, A/B testing in email marketing emerges...

Jul

03

2024

Strategies for Rising Above Competition with Craft Beer Marketing

Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...

Person checking email on their smartphone

May

10

2024

Creating a Connection: The Emotional Impact of Personalized Email Campaigns

In the digital age, where inboxes are flooded with marketing emails, standing out and making a meaningful connection with customers is more challenging than ever. However, personalized email campaigns have emerged as a powerful tool for building relationships and driving...

Person checking text messages on their smartphone

Apr

05

2024

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these...

Apr

01

2024

9 Effective Ways Your Law Firm Can Leverage Digital Advertising

In the digital era, when the typical consumer needs just about any type of product or service, the search is more and more often beginning online — and legal services are certainly no exception. In fact, more than one in...

Mar

20

2024

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates,...

Oct

31

2023

15 Top Trends Brands Can Leverage to Boost Their E-Commerce Results

Especially in today’s fast-moving e-commerce marketplace, staying ahead of the curve (and the competition) is more than just a way to gain a leg up on your business rivals — it’s often critical to a brand’s long-term success. And in...

Oct

19

2023

Maximize Your Brand’s Mobile-Marketing Strategy With These 8 Great Tips

How powerful is mobile marketing in the modern marketplace? Consider this query: When was the last time you spent a full waking hour without checking or otherwise using your smartphone at least once? Whether it was for an internet info...

Oct

05

2023

Is Digital Marketing Right For Your Brand?

Digital marketing is any marketing that uses electronic devices and the marketing specialists can use it to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on...

Email Marketing

12 Must-Follow Email Marketing KPIs for Measuring Your Campaigns’ Success

How To Boost Open Rates & Clicks for Email Marketing Profits With A/B Testing

Creating a Connection: The Emotional Impact of Personalized Email Campaigns

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Maximize Your Brand’s Mobile-Marketing Strategy With These 8 Great Tips

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