Cart Recovery Unleashed: The Transformative Power of Email Marketing AutomationIn the sprawling world of e-commerce, a persistent challenge continually rears its head: shopping cart abandonment. Statistics from the Baymard Institute disclose a startling fact: Nearly 70% of shoppers leave their online carts without completing the purchase. For businesses, it's...
Artificial Intelligence: Catalyzing the Evolution of Email MarketingEmail marketing has undergone a significant transformation with the inclusion of Artificial Intelligence (AI). This technology has reshaped traditional marketing strategies, providing data-driven insights, improved personalization, advanced automation, and practical predictive analysis. This article delves into the transformative power of...
10 Tips for Boosting the Effectiveness of Your Brand’s Email Marketing CampaignsFor most businesses, when it comes to getting the biggest bang for their marketing buck, no tactic is more effective at moving the needle than email marketing. In fact, when surveyed, 67% of businesses' marketing decision-makers have pointed to email...
9 Tips for Boosting the Effectiveness of Your Brand’s EmailsThe modern media landscape offers a diverse array of marketing channels — including radio, television, print, email, internet and social media advertising, just to name a few. But only one of them can claim to be the ROI leader …...
6 Ways to Reinvent Your Subject Lines; Just In Time for the HolidaysOnline shopping hit an all-time high in 2020 due to COVID 19, and in 2021 we may encounter the same, if not more, online shoppers as delivery delays begin. Consequently, merchants and marketers are already finalizing their holiday content calendars...
Tips for Effective Lead NurturingThe relationship between customers and marketers is ever-changing. Further, making a purchase takes more time for buyers than it has in the past, as that process now includes self-education and a need to build trust with the company they are...
8 Easy Tips to Develop Your Brand’s Email MarketingThe first marketing email was sent in 1978, and it kicked off what has become one of the most highly used marketing channels even to this day — not to mention it resulted in $13 million in sales. From the...
14 Ways to AB Test Your Email CampaignsDo you want to make sure you are sending out your emails at the right time, with the most engaging content and the most enticing subject lines? Of course you do! And you can achieve this by AB Testing. Also...