Public Relations

Who is Your Brand’s Spokesperson? The Path to Authenticity and Credibility

Creating an authentic brand is crucial for success in today's competitive business landscape. People are increasingly seeking companies with values that align with their own. Businesses must explore innovative ways to communicate their message effectively and establish credibility. One powerful...

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Why Every Company Needs A Crisis Team

When a company experienced a crisis, it used to be that they had two luxuries that are hard to come by in today's world: time and privacy, even if limited, to figure out how to handle it. Thanks to the...

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How to Prioritize Empathy — The Golden Rule in Crisis Communications

For any brand competing in today’s unpredictable marketplace, one thing is certain: the spotlight has never been brighter, no matter your size or industry. Thanks to the prevalence of social media, companies are under pressure to perform with precision at...

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How To Pitch a Podcast To The News Media

Some are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...

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How PR and Social Media Can Work Together to Strengthen Crisis Communications

In the era of real-time news, crises can take place — and take airwaves by storm — in a matter of minutes. Social media plays a large role in providing this open forum, where company stakeholders (including customers, competitors, and...

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Media as We Know It Is at an Inflection Point

In advertising, the success of a paid media placement can be measured by click-through rates, and the overall cost of a campaign can be equated to a cost per click. The lower the cost per click — defined by the...

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When To Actually Pitch Holiday Gift Guides, and Yes, the Answer is Now

Christmas time is here for public relations professionals. With spring on the horizon, now is the time to plan and organize your media relations efforts for holiday gift guide outreach.

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How To Execute A Public Relations And Social Media Strategy In Response To Covid-19

We’ve heard several repetitive phrases over the last few weeks; “Time of uncertainty,” “trying times,” “global pandemic.” These phrases roll off our tongues without hesitation due to the breadth of COVID-19. There is no precedence for this virus. No case...

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