How To Pitch a Podcast To The News MediaSome are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...
How PR and Social Media Can Work Together to Strengthen Crisis CommunicationsIn the era of real-time news, crises can take place — and take airwaves by storm — in a matter of minutes. Social media plays a large role in providing this open forum, where company stakeholders (including customers, competitors, and...
In the Post-COVID Era, Every Product Tells a New Story — Even FurnitureIn the 18+ months since the onset of the pandemic, companies of all sizes have pivoted their marketing tactics, pivoted again, and in many cases, started entirely new strategies from scratch. To say the least, this has been a growing...
Media as We Know It Is at an Inflection PointIn advertising, the success of a paid media placement can be measured by click-through rates, and the overall cost of a campaign can be equated to a cost per click. The lower the cost per click — defined by the...
Six Months In – How COVID-19 is Impacting Consumer BehaviorSix months. That’s how long the world has been turned upside down with the coronavirus outbreak. Since mid-March, GlobalWebIndex has surveyed and monitored factors such as consumer attitudes concurrent with the pandemic - in as many as 18 world markets.
When To Actually Pitch Holiday Gift Guides, and Yes, the Answer is NowChristmas time is here for public relations professionals. With spring on the horizon, now is the time to plan and organize your media relations efforts for holiday gift guide outreach.
How To Execute A Public Relations And Social Media Strategy In Response To Covid-19We’ve heard several repetitive phrases over the last few weeks; “Time of uncertainty,” “trying times,” “global pandemic.” These phrases roll off our tongues without hesitation due to the breadth of COVID-19. There is no precedence for this virus. No case...
McClatchy Bankruptcy: The Impact on Local Journalism and PR ProfessionalsThe McClatchy Company, an American publishing company that operates 29 daily newspapers in 14 states, filed for bankruptcy on February 13. Reports have stated that business will continue as usual after the hedge fund Chatham Asset Management partnered with the...