Feb
01
2024
Public Relations
Jan
26
2024
How the PR Game Is Changing in 2024
If you work with a public relations pro, you likely know that their world is evolving. More reporters are working remotely, and sadly, many newsrooms have shrunk, taking journalists’ days from busy to swamped.
Oct
12
2023
How to Create and Distribute an Effective Press Release
In the age of modern technology, press releases can often get pushed under the rug. However, it should be quite the opposite. With the fast-paced nature of today’s news and social media updates, businesses and organizations need to be even...Read More about How to Create and Distribute an Effective Press Release
Sep
19
2023
Who is Your Brand’s Spokesperson? The Path to Authenticity and Credibility
Creating an authentic brand is crucial for success in today's competitive business landscape. People are increasingly seeking companies with values that align with their own. Businesses must explore innovative ways to communicate their message effectively and establish credibility. One powerful...Read More about Who is Your Brand’s Spokesperson? The Path to Authenticity and Credibility
Jul
26
2023
Why Every Company Needs A Crisis Team
When a company experienced a crisis, it used to be that they had two luxuries that are hard to come by in today's world: time and privacy, even if limited, to figure out how to handle it. Thanks to the...
Aug
11
2022
How to Prioritize Empathy — The Golden Rule in Crisis Communications
For any brand competing in today’s unpredictable marketplace, one thing is certain: the spotlight has never been brighter, no matter your size or industry. Thanks to the prevalence of social media, companies are under pressure to perform with precision at...Read More about How to Prioritize Empathy — The Golden Rule in Crisis Communications
Aug
02
2022
How To Pitch a Podcast To The News Media
Some are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...
Apr
19
2022
How PR and Social Media Can Work Together to Strengthen Crisis Communications
In the era of real-time news, crises can take place — and take airwaves by storm — in a matter of minutes. Social media plays a large role in providing this open forum, where company stakeholders (including customers, competitors, and...Read More about How PR and Social Media Can Work Together to Strengthen Crisis Communications
Dec
14
2021
In the Post-COVID Era, Every Product Tells a New Story — Even Furniture
In the 18+ months since the onset of the pandemic, companies of all sizes have pivoted their marketing tactics, pivoted again, and in many cases, started entirely new strategies from scratch. To say the least, this has been a growing...Read More about In the Post-COVID Era, Every Product Tells a New Story — Even Furniture
Nov
12
2020
Media as We Know It Is at an Inflection Point
In advertising, the success of a paid media placement can be measured by click-through rates, and the overall cost of a campaign can be equated to a cost per click. The lower the cost per click — defined by the...Read More about Media as We Know It Is at an Inflection Point