Empathy in PR

How to Prioritize Empathy — The Golden Rule in Crisis Communications

For any brand competing in today’s unpredictable marketplace, one thing is certain: the spotlight has never been brighter, no matter your size or industry. Thanks to the prevalence of social media, companies are under pressure to perform with precision at...

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How To Pitch a Podcast To The News Media

Some are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...

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Media as We Know It Is at an Inflection Point

In advertising, the success of a paid media placement can be measured by click-through rates, and the overall cost of a campaign can be equated to a cost per click. The lower the cost per click — defined by the...

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How COVID-19 is Impacting Consumer Behavior

Six Months In – How COVID-19 is Impacting Consumer Behavior

Six months. That’s how long the world has been turned upside down with the coronavirus outbreak. Since mid-March, GlobalWebIndex has surveyed and monitored factors such as consumer attitudes concurrent with the pandemic - in as many as 18 world markets.

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Media Lists: Don't Fix and Forget

Media lists are an essential part of every public relations professional’s career. We dedicate a decent amount of our time to researching publications and to finding the new, appropriate editorial contacts needed to build those golden media lists that every...

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