Spokesperson

Who is Your Brand’s Spokesperson? The Path to Authenticity and Credibility

Creating an authentic brand is crucial for success in today's competitive business landscape. People are increasingly seeking companies with values that align with their own. Businesses must explore innovative ways to communicate their message effectively and establish credibility. One powerful...

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Megaphone

Why Every Company Needs A Crisis Team

When a company experienced a crisis, it used to be that they had two luxuries that are hard to come by in today's world: time and privacy, even if limited, to figure out how to handle it. Thanks to the...

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Empathy in PR

How to Prioritize Empathy — The Golden Rule in Crisis Communications

For any brand competing in today’s unpredictable marketplace, one thing is certain: the spotlight has never been brighter, no matter your size or industry. Thanks to the prevalence of social media, companies are under pressure to perform with precision at...

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Microphone

How To Pitch a Podcast To The News Media

Some are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...

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Image of multiple screenshots across the web

Media as We Know It Is at an Inflection Point

In advertising, the success of a paid media placement can be measured by click-through rates, and the overall cost of a campaign can be equated to a cost per click. The lower the cost per click — defined by the...

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How COVID-19 is Impacting Consumer Behavior

Six Months In – How COVID-19 is Impacting Consumer Behavior

Six months. That’s how long the world has been turned upside down with the coronavirus outbreak. Since mid-March, GlobalWebIndex has surveyed and monitored factors such as consumer attitudes concurrent with the pandemic - in as many as 18 world markets.

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