How the PR Game Is Changing in 2024If you work with a public relations pro, you likely know that their world is evolving. More reporters are working remotely, and sadly, many newsrooms have shrunk, taking journalists’ days from busy to swamped.
How to Create and Distribute an Effective Press ReleaseIn the age of modern technology, press releases can often get pushed under the rug. However, it should be quite the opposite. With the fast-paced nature of today’s news and social media updates, businesses and organizations need to be even...
Who is Your Brand’s Spokesperson? The Path to Authenticity and CredibilityCreating an authentic brand is crucial for success in today's competitive business landscape. People are increasingly seeking companies with values that align with their own. Businesses must explore innovative ways to communicate their message effectively and establish credibility. One powerful...
Why Every Company Needs A Crisis TeamWhen a company experienced a crisis, it used to be that they had two luxuries that are hard to come by in today's world: time and privacy, even if limited, to figure out how to handle it. Thanks to the...
How to Prioritize Empathy — The Golden Rule in Crisis CommunicationsFor any brand competing in today’s unpredictable marketplace, one thing is certain: the spotlight has never been brighter, no matter your size or industry. Thanks to the prevalence of social media, companies are under pressure to perform with precision at...
How To Pitch a Podcast To The News MediaSome are listening on their commute, at their desk or by the pool on a summer’s day. No matter where we are, we have access to a podcast. The first podcast was released in 2004 when an MTV video jockey...
How PR and Social Media Can Work Together to Strengthen Crisis CommunicationsIn the era of real-time news, crises can take place — and take airwaves by storm — in a matter of minutes. Social media plays a large role in providing this open forum, where company stakeholders (including customers, competitors, and...
In the Post-COVID Era, Every Product Tells a New Story — Even FurnitureIn the 18+ months since the onset of the pandemic, companies of all sizes have pivoted their marketing tactics, pivoted again, and in many cases, started entirely new strategies from scratch. To say the least, this has been a growing...