Department: Public Relations
A Political-Season Primer: PR and Marketing Strategies for Brands During a Heated Election Run-Up
According to a recent survey by the American Psychiatric Association, nearly three in four Americans report feeling anxiety about the upcoming 2024 U.S. election. And while we don’t have the research to prove it, we’d be willing to bet that the numbers are even higher am...
Why PR and Social Media Are Better Together
You often hear that perception is reality, and while that may not be necessarily true, it certainly is when it comes to brands. Whether seen by a trade or consumer audience, the news they read and the videos they watch become their truth”and their buying power.
How to Create and Distribute an Effective Press Release
In the age of modern technology, press releases can often get pushed under the rug. However, it should be quite the opposite. With the fast-paced nature of today’s news and social media updates, businesses and organizations need to be even more effective at catching the ey...
Who is Your Brand’s Spokesperson? The Path to Authenticity and Credibility
Creating an authentic brand is crucial for success in today's competitive business landscape. People are increasingly seeking companies with values that align with their own. Businesses must explore innovative ways to communicate their message effectively and establish credi...
Why Every Company Needs A Crisis Team
When a company experienced a crisis, it used to be that they had two luxuries that are hard to come by in today's world: time and privacy, even if limited, to figure out how to handle it. Thanks to the internet and social media, organizations and brands must be more agile th...
How to Prioritize Empathy — The Golden Rule in Crisis Communications
For any brand competing in today’s unpredictable marketplace, one thing is certain: the spotlight has never been brighter, no matter your size or industry. Thanks to the prevalence of social media, companies are under pressure to perform with precision at the risk of being...