Energy Efficiency Light Bulb

How to Increase Customer Interest in Energy Efficiency

Would you go the extra mile to reduce energy use — and cost? Most consumers would. A break in price would motivate just about anyone navigating this economy. Many of us had energy conservation ingrained in our upbringing, too, so...

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Solar panels at sunset

5 Ways to Better Market Solar Energy to Utility Customers

U.S. solar electricity generation is on the rise. In fact, solar is predicted to account for 39% of all new electricity generation capacity in 2021, surpassing wind power for the first time in history. And of course, as the demand...

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