Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates, announcements, marketing campaigns and sales activities.
As a seasoned professional who worked as an email marketing specialist and then as senior project manager at Brandon, Locher brings a wealth of experience in project management, client service and cross-functional collaboration to her new role.
As the newly appointed email marketing manager, Locher will spearhead a variety of crucial responsibilities. This includes collaborating with cross-functional teams to implement email and SMS programs, optimizing lead nurturing workflows, coordinating CRM activation and employing growth strategies for building opt-in databases. Additionally, Marissa will work closely with the creative team on crafting compelling email and SMS copy, managing templates and collaborating with client services to develop content calendars. In reporting and performance monitoring, she will liaise with analytics, ensure platform integration, monitor deliverability and draft case studies showcasing successful campaigns.
“Marissa has consistently demonstrated exceptional skills and leadership qualities during her tenure with Brandon,” said Tyler Easterling, president and chief operating officer of Brandon and TBA Worldwide. “We are excited about the impact she will undoubtedly make as email marketing manager.”