Ed Lammon, Author at Brandon

Jun

18

2021

Does the Home-workout Movement Mean the End of Commercial Gyms?

Far from a recent phenomenon, commercial gyms and fitness clubs have been around for nearly 200 years. In fact, they got their start in the late 1840s, when the world’s first membership-driven gym — filled with the leading-edge fitness equipment...

May

14

2021

The Rise of Fractional Ownership—and How to Market to Its Potential Buyers

When many of today’s real estate buyers hear the term “fractional ownership,” they’re likely to immediately wonder: What is fractional ownership? For others who are more familiar with the practice, a different thought may come to mind: Is fractional ownership...

Paper airplanes flying in different directions

May

07

2021

Does Your Travel Brand Have an Owned Media Strategy?

For those running marketing campaigns for travel brands, paid media has long been a go-to advertising resource. And for good reason: It offers a great way to get new users to the website of a destination, property or travel service...

Apr

23

2021

Growing Trends in Backyard Gardening Offer Fertile Marketing Opportunities

Without a doubt, the world has recently seen a dramatic increase in the number of people digging into the hobby of backyard gardening. And it makes perfect sense, especially considering that the global pandemic forced many of us to stay...

Dec

08

2020

4 Ways Telecom Marketers Can Boost Their Internet Business and the Customer Experience

In the telecommunications industry, internet service is an undeniably hot commodity these days. Few modern homes lack an internet connection, and a long list of devices within them — from computers, smartphones and TVs to security systems, doorbells, appliances and...

Nov

04

2020

5 Ways Robots Can Rev Up the Retail Experience

Especially in an age when consumers can do nearly all of their shopping from the comfort of their couches — ordering items ranging from groceries and hardware to electronics, apparel and nearly everything in between, all from online retailers with...

Oct

13

2020

How Apparel Brands are Building ‘Brand Love’ During the Pandemic

The global coronavirus pandemic has affected businesses of all segments and sizes the world over — both in ways that negatively impact the bottom line and, in a rare few cases, can actually boost it. And in a new normal...

Oct

06

2020

Evolving Amenities: 3 Ways the Most-Desired Community Features Have Changed Over the Past 20 Years

For those in real estate development, the business landscape can be a constantly shifting one — with changes largely fueled by ever-evolving consumer preferences. And when it comes to the private community amenities that are most likely to attract modern...

9 Simple Ways to Improve the Performance of Your Facebook Ads

Aug

31

2020

9 Simple Ways to Improve the Performance of Your Facebook Ads

When a brand seeks to market to the specific population segments that might be most open to its offerings, there are few better ways to reach a more highly targeted group of potential buyers than via Facebook advertising. After all,...

6 Do's & Don'ts for your Next Livestream

Aug

17

2020

6 Do’s and Don’ts for Your Next Livestream

In our last blog, we highlighted 8 ideas for livestreams that are likely to lure in the viewers. This blog will go into detail of 6 best practices to keep in mind for your future livestreams:

Posts by Ed Lammon

Does the Home-workout Movement Mean the End of Commercial Gyms?

The Rise of Fractional Ownership—and How to Market to Its Potential Buyers

Does Your Travel Brand Have an Owned Media Strategy?

Growing Trends in Backyard Gardening Offer Fertile Marketing Opportunities

4 Ways Telecom Marketers Can Boost Their Internet Business and the Customer Experience

5 Ways Robots Can Rev Up the Retail Experience

How Apparel Brands are Building ‘Brand Love’ During the Pandemic

Evolving Amenities: 3 Ways the Most-Desired Community Features Have Changed Over the Past 20 Years

9 Simple Ways to Improve the Performance of Your Facebook Ads

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