Ed Lammon, Author at Brandon

Hand holding a hologram of a live video stream

Aug

14

2020

8 Ideas for Livestreams That Are Likely to Bring in the Viewers

When it comes to social media efforts, every brand is looking for ways to cut through the noise and catch followers’ attention — or even better, for ways to broaden their base and reach new consumers. And in the digital...

Jul

22

2020

8 Top Online Marketing KPIs and Why They Matter

For a marketing campaign to reach its full potential and become as effective as possible, concrete ways to qualify and quantify successes and failures must be put into place. The primary benefits of employing such campaign measuring sticks is that...

May

21

2020

Increase Your User Appeal: 8 Tools for Making Your Website More Interactive

Since the emergence of commercial internet service providers in the late 1980s and early 1990s, the amount of content on the World Wide Web has exploded. To put the exponential growth into perspective, consider this: The total number of websites...

Man staring at white board covered in charts and data

May

20

2020

Choosing the Right Type of Content for Each Stage of the Marketing Funnel

In every successful business, customers embark on a “path to purchase” that begins when they first learn about a product or service and — if subsequent marketing efforts are successful — eventually leads to a sale. Marketing pros know this...

Mar

26

2020

9 Ways Your Brand Can Capture Voice-Search Leads

With virtual assistants becoming increasingly common in the modern household (especially in our smart speakers), in our pockets (on our smartphones) and even on our wrists (built into our smartwatches), a world of information is now not only right at...

Follow button above hand clicking on mouse and social media icons

Mar

18

2020

The Importance of Social Media Follow and Share Buttons on Your Website

Working in interactive marketing, one of the first things I look for when visiting a website for the first time is an active presence on any social media platforms like Facebook, Twitter or LinkedIn.

12 Ways to Get Your Website Visitors to Come Back

Mar

16

2020

Many Happy Returns: 12 Ways to Get Your Website Visitors to Come Back

As marketing specialists are painfully aware, luring first-time visitors to your website is no easy task. While the average cost of getting a new visitor to browse your website varies greatly between industries and advertising platforms, trust us — it’s...

Feb

19

2020

What is a ‘freemium’ business model, and should my brand consider one?

The digital age has reshaped the 21st century business landscape in a world of ways, bringing major changes at even the highest of levels. Just to name a few of the big-picture impacts ushered in by the digital business revolution:

25 Social Media Posts That Are Sure to Grab Attention and Get Likes

Feb

03

2020

25 Social Media Posts That Are Sure to Grab Attention/Get the Likes

In the 21st century, having a robust social media presence is a near-requirement for a successful brand. Consider this: In 2015, Facebook influenced more than half of consumers’ purchasing decisions — both online and offline. That number was up from...

15 Wordpress Plugins for the Small Business Owner

Jan

27

2020

15 WordPress Plugins that are Perfect for the Small Business Owner

Since its launch in 2003, the WordPress content management system has become immensely popular in the 21st century business world — and for good reason. The powerful software tool offers a host of attractive features and characteristics, including a vast...

Posts by Ed Lammon

8 Top Online Marketing KPIs and Why They Matter

Increase Your User Appeal: 8 Tools for Making Your Website More Interactive

Choosing the Right Type of Content for Each Stage of the Marketing Funnel

9 Ways Your Brand Can Capture Voice-Search Leads

The Importance of Social Media Follow and Share Buttons on Your Website

Many Happy Returns: 12 Ways to Get Your Website Visitors to Come Back

What is a ‘freemium’ business model, and should my brand consider one?

15 WordPress Plugins that are Perfect for the Small Business Owner

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