Ed Lammon, Author at Brandon

Oct

07

2021

5 Reasons Direct Mail Still Gets a Stamp of Approval From Pro Marketers

With the proliferation of digital marketing in the 21st century, it’s understandable why some brands might consider direct mail marketing to be an outdated tactic. But after a closer look at the numbers, many of these brands might just change...

Oct

05

2021

5 B2B Marketing Trends That Could Help Your Business Grow in 2021

In a constantly evolving business world, new tools are always emerging that — if leveraged properly — can help any business-to-business enterprise better connect with its customers and foster company growth. Is your B2B business harnessing the latest, most powerful...

Sep

23

2021

5 Tactics for Instagram Stories That Brands Can Use to Drive Engagement

Launched in August 2016, Instagram Stories will turn 5 years old this month — and the momentum the increasingly popular feature has gained since its unveiling is hard to deny. Consider these head-turning statistics from Instagram regarding its visible-for-24-hours Stories...

Aug

26

2021

TBA Celebrates Women’s Equality Day — And All the Wonderful Women On Our Team — This August 26

Observed throughout the United States each year on August 26, Women’s Equality Day marks the anniversary of the official enactment of the U.S. Constitution’s 19th Amendment in 1920. That amendment, of course, guaranteed women the constitutional right to vote. And...

Aug

11

2021

5 Ways To Enhance Your Brand’s Customer Loyalty

As a statistic often heard (and regularly repeated) in the marketing world points out, it can cost five times as much — and by some estimates 25 times as much — to attract a new customer as it does to...

Aug

05

2021

5 Ways to Better Market Solar Energy to Utility Customers

U.S. solar electricity generation is on the rise. In fact, solar is predicted to account for 39% of all new electricity generation capacity in 2021, surpassing wind power for the first time in history. And of course, as the demand...

Jul

27

2021

In The Post-COVID World, Parents Are Actively Making Plans to Get Their Children Healthier

When the coronavirus set in worldwide in early 2020, it almost immediately created significant lifestyle changes for nearly all Americans. And among the most notable impacts, many American families’ health and fitness routines were drastically altered — and in some...

Jul

21

2021

Media & Marketing Trends at the 2020 Olympic Games

After being postponed for nearly a year as a result of the global coronavirus pandemic, the 2020 Olympic Games are set to kick off this week, with the opening ceremonies being held in Tokyo, Japan, on Friday, July 23.

Jul

15

2021

In COVID-19’s Wake, Consumers Rank Cleanliness As Their No. 1 Concern When Choosing a Gym

When it comes to consumers’ mindsets regarding a post-pandemic return to gyms, one of the top precautions taken to curtail the spread of the coronavirus — diligent cleaning and sanitation practices — seems to be holding sway even as the...

Jul

08

2021

Post-Pandemic, Consumers Are More Focused Than Ever On Getting Fit

Following a roundly rough year for gyms and other public fitness facilities — a year in which pandemic-related precautions forced widespread facility closures throughout the industry — business owners are beginning to see real hope for a rebound. As vaccination...

Posts by Ed Lammon

5 Reasons Direct Mail Still Gets a Stamp of Approval From Pro Marketers

5 B2B Marketing Trends That Could Help Your Business Grow in 2021

TBA Celebrates Women’s Equality Day — And All the Wonderful Women On Our Team — This August 26

5 Ways To Enhance Your Brand’s Customer Loyalty

5 Ways to Better Market Solar Energy to Utility Customers

In The Post-COVID World, Parents Are Actively Making Plans to Get Their Children Healthier

Media & Marketing Trends at the 2020 Olympic Games

In COVID-19’s Wake, Consumers Rank Cleanliness As Their No. 1 Concern When Choosing a Gym

Post-Pandemic, Consumers Are More Focused Than Ever On Getting Fit

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