Tips & Ideas to Optimize Your Marketing Strategy

Feb

14

2024

6 More Ways to Lift Your Business’s Local SEO Efforts

When you’re looking for a local product or service, where do you turn for help? If you’re like most digital-age consumers, you find your answers on the internet. In fact, research has shown that more than 95% of consumers turn...

Health care provider conducting virtual visit

Feb

07

2024

Regional Insights & Trends: Healthcare Habits in the Southeast

Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a...

Feb

01

2024

Why PR and Social Media Are Better Together

You often hear that perception is reality, and while that may not be necessarily true, it certainly is when it comes to brands. Whether seen by a trade or consumer audience, the news they read and the videos they watch...

Jan

26

2024

How the PR Game Is Changing in 2024

If you work with a public relations pro, you likely know that their world is evolving. More reporters are working remotely, and sadly, many newsrooms have shrunk, taking journalists’ days from busy to swamped.

Jan

24

2024

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

From finance and manufacturing to healthcare, logistics, retail and much more, artificial intelligence (AI) is having big impacts on a broad spectrum of industries throughout the modern business world. And both in the moment and moving forward, few industries can...

Jan

18

2024

3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt

After (for many of us, at least) three-plus years of working from home, much of the American workforce is now facing mandates to return to the office, at least for a portion of the workweek. And in addition to bringing...

Jan

16

2024

Programmatic Advertising 101: What It Is, How It Works … and How It Can Benefit Your Brand

If you’re a regular online shopper (like most 21st century consumers are), chances are you’ve received an email or two about an item you left in your online shopping cart. You’ve also likely seen banner ads for products you recently...

Jan

12

2024

To Boost Your Content Marketing Strategy, Leverage the Long-Term Appeal of Evergreen Content

For any brand, creating and sharing content that captures interest and provides value to consumers is always a win — especially when done as part of a well-rounded SEO strategy. And while tapping into trending current topics or timely seasonal...

Jan

09

2024

7 Top Trends We See Shaping the Marketing Landscape in 2024

As we step into 2024, the world of marketing continues to evolve at a blistering pace — presenting likely challenges for brands reluctant to adapt and significant opportunities for brands willing to embrace change. Here at Brandon, we understand the...

Jan

05

2024

CPGs: Strategy to Navigate Inflation

Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...

Marketing & Advertising Blog

6 More Ways to Lift Your Business’s Local SEO Efforts

Regional Insights & Trends: Healthcare Habits in the Southeast

How the PR Game Is Changing in 2024

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt

Programmatic Advertising 101: What It Is, How It Works … and How It Can Benefit Your Brand

7 Top Trends We See Shaping the Marketing Landscape in 2024

CPGs: Strategy to Navigate Inflation

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