Aug
09
2021
Research and Strategy
Jul
27
2021
In The Post-COVID World, Parents Are Actively Making Plans to Get Their Children Healthier
When the coronavirus set in worldwide in early 2020, it almost immediately created significant lifestyle changes for nearly all Americans. And among the most notable impacts, many American families’ health and fitness routines were drastically altered — and in some...
Jul
15
2021
In COVID-19’s Wake, Consumers Rank Cleanliness As Their No. 1 Concern When Choosing a Gym
When it comes to consumers’ mindsets regarding a post-pandemic return to gyms, one of the top precautions taken to curtail the spread of the coronavirus — diligent cleaning and sanitation practices — seems to be holding sway even as the...
Jul
08
2021
Post-Pandemic, Consumers Are More Focused Than Ever On Getting Fit
Following a roundly rough year for gyms and other public fitness facilities — a year in which pandemic-related precautions forced widespread facility closures throughout the industry — business owners are beginning to see real hope for a rebound. As vaccination...Read More about Post-Pandemic, Consumers Are More Focused Than Ever On Getting Fit
Jun
18
2021
Does the Home-workout Movement Mean the End of Commercial Gyms?
Far from a recent phenomenon, commercial gyms and fitness clubs have been around for nearly 200 years. In fact, they got their start in the late 1840s, when the world’s first membership-driven gym — filled with the leading-edge fitness equipment...Read More about Does the Home-workout Movement Mean the End of Commercial Gyms?
Apr
23
2021
Growing Trends in Backyard Gardening Offer Fertile Marketing Opportunities
Without a doubt, the world has recently seen a dramatic increase in the number of people digging into the hobby of backyard gardening. And it makes perfect sense, especially considering that the global pandemic forced many of us to stay...Read More about Growing Trends in Backyard Gardening Offer Fertile Marketing Opportunities
Apr
01
2021
My Product/Service is Brilliant, but Is It the Right Price?
After months and/or years of product development, thinking, engineering and toiling on the fruits of your labor, you get to the point when it is time to bring the product to market. Questions tend to arise like “Is what I...Read More about My Product/Service is Brilliant, but Is It the Right Price?
Jul
02
2020
Challenger vs. Traditional: The Battle Ground of Banks
Tiffany Matum has followed many Americans when it comes to banking – by adding an app to their financial repertoire. Customers like Tiffany are at least partially banking on their mobile phones, a trend that has several impact points on...Read More about Challenger vs. Traditional: The Battle Ground of Banks
Jun
16
2020
Consumer Trends Emerging from COVID-19
Count Jamie Davis among the long-term fans of online grocery shopping. Jamie, an author and business manager in Bella Vista, Ark., has always shopped online. During the COVID-19 pandemic, she’s also shopped for groceries online. “Admittedly, I’m hooked,” Jamie says.
Jun
11
2020
The Journey Begins: Will Travelers Venture Out?
It’s been a long time coming. When in human history has humanity shared this much in common? From sprawling metropolises to country outposts, in nations around the globe, governments implemented directives to slow the spread of COVID-19, beginning in March....Read More about The Journey Begins: Will Travelers Venture Out?