Research and Strategy

Passport and face masks stacked on a suitcase
Jun
11
2020

The Journey Begins: Will Travelers Venture Out?

It’s been a long time coming. When in human history has humanity shared this much in common? From sprawling metropolises to country outposts, in nations around the globe, governments implemented directives to slow the spread of COVID-19, beginning in March....

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Covid-19's Impact on Leisure Travel
Apr
22
2020

COVID-19’s Impact on Leisure Travel

On April 16, 2020, Fuel (our sister agency that specializes in guest-facing software and marketing for hotels) fielded the second round of its COVID-19 Consumer Sentiment Study. This research follows Fuel’s first study fielded on April 2, 2020, and is...

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Man talking to his doctor via the internet
Apr
06
2020

How Digital Technologies and AI are Changing Healthcare

As a healthy woman of the millennial generation, Becca Wiseman doesn’t spend much time in doctor’s offices. When she does, the prospect of seeing a primary caregiver virtually rather than in a brick-and-mortar office has its advantages.

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Family walking on the beach
Apr
02
2020

Research Study Sheds Light on Changing Travel-purchase Preferences

Each year, our travel and tourism marketing team conducts an in-depth research study to better understand how leisure travelers plan, choose and book their hotels when going on vacation. Conducted annually over the past five (5) years, the study not...

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Why Brand is More Important Than Ever
Feb
20
2017

Why Brand is More Important Than Ever

A company’s brand is its body, mind and soul — it defines the ethos and reason for being to your customers or clients, employees, and stakeholders. A brand is the ship: With carefully constructed design, built to weather the hardest...

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