Jan
26
2024
Marketing & Advertising Blog
Jan
24
2024
Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy
From finance and manufacturing to healthcare, logistics, retail and much more, artificial intelligence (AI) is having big impacts on a broad spectrum of industries throughout the modern business world. And both in the moment and moving forward, few industries can...
Jan
18
2024
3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt
After (for many of us, at least) three-plus years of working from home, much of the American workforce is now facing mandates to return to the office, at least for a portion of the workweek. And in addition to bringing...Read More about 3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt
Jan
16
2024
Programmatic Advertising 101: What It Is, How It Works … and How It Can Benefit Your Brand
If you’re a regular online shopper (like most 21st century consumers are), chances are you’ve received an email or two about an item you left in your online shopping cart. You’ve also likely seen banner ads for products you recently...
Jan
12
2024
To Boost Your Content Marketing Strategy, Leverage the Long-Term Appeal of Evergreen Content
For any brand, creating and sharing content that captures interest and provides value to consumers is always a win — especially when done as part of a well-rounded SEO strategy. And while tapping into trending current topics or timely seasonal...
Jan
09
2024
7 Top Trends We See Shaping the Marketing Landscape in 2024
As we step into 2024, the world of marketing continues to evolve at a blistering pace — presenting likely challenges for brands reluctant to adapt and significant opportunities for brands willing to embrace change. Here at Brandon, we understand the...Read More about 7 Top Trends We See Shaping the Marketing Landscape in 2024
Jan
05
2024
CPGs: Strategy to Navigate Inflation
Welcome to the 21st Century The new millennium has been a roller coaster ride for the CPG industry. With success and failure so closely tied to the ups and downs of the economy, the last 20 years have offered a...
Jan
03
2024
Social Commerce: How Integrating Shopping Features Into Your Social Platforms Can Drive E-Commerce Growth
According to the latest available statistics, more than 302 million Americans were active social media users in 2023, representing over 91% of the U.S. population. And of course, for brands selling their goods and services online, this represents a huge...
Dec
07
2023
5 Top Retail Banking Trends Impacting Today’s Bank Marketers
Perhaps at a level unparalleled in any other industry, the strategies, tactics and messaging that drive effective marketing efforts for financial institutions are often dictated by economic conditions such as interest rates, inflation and overall market stability. All of those...Read More about 5 Top Retail Banking Trends Impacting Today’s Bank Marketers
Dec
05
2023
9 B2B Marketing Trends That Could Boost Your Business in 2024
For B2B brands and marketers, staying ahead of the curve is essential to achieving sustained businesses growth. And for those looking to gain (and maintain) market leadership, it’s an absolute must. But of course, in such a constantly and quickly...Read More about 9 B2B Marketing Trends That Could Boost Your Business in 2024