Tips & Ideas to Optimize Your Marketing Strategy

Mar

06

2024

Decoding Social Media Success: Choosing the Metrics That Truly Matter

When it comes to measuring the effectiveness of their social media efforts, businesses and marketers are often bombarded with an overwhelming array of metrics, many of which are hyped as the true keys to success. However, not all metrics are...

Feb

29

2024

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective...

Feb

26

2024

7 Social Media Marketing Trends We See Surging in 2024

We kicked off 2023 by offering a set of six (sometimes bold) predictions about the trends in social media that would shape the marketing landscape over the course of the year. And according to Brandon Content Director Kristi Raines, we...

Doctor have a tough conversation with a patient

Feb

20

2024

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they...

Feb

14

2024

6 More Ways to Lift Your Business’s Local SEO Efforts

When you’re looking for a local product or service, where do you turn for help? If you’re like most digital-age consumers, you find your answers on the internet. In fact, research has shown that more than 95% of consumers turn...

Health care provider conducting virtual visit

Feb

07

2024

Regional Insights & Trends: Healthcare Habits in the Southeast

Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a...

Feb

01

2024

Why PR and Social Media Are Better Together

You often hear that perception is reality, and while that may not be necessarily true, it certainly is when it comes to brands. Whether seen by a trade or consumer audience, the news they read and the videos they watch...

Jan

26

2024

How the PR Game Is Changing in 2024

If you work with a public relations pro, you likely know that their world is evolving. More reporters are working remotely, and sadly, many newsrooms have shrunk, taking journalists’ days from busy to swamped.

Jan

24

2024

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

From finance and manufacturing to healthcare, logistics, retail and much more, artificial intelligence (AI) is having big impacts on a broad spectrum of industries throughout the modern business world. And both in the moment and moving forward, few industries can...

Jan

18

2024

3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt

After (for many of us, at least) three-plus years of working from home, much of the American workforce is now facing mandates to return to the office, at least for a portion of the workweek. And in addition to bringing...

Marketing & Advertising Blog

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

6 More Ways to Lift Your Business’s Local SEO Efforts

Regional Insights & Trends: Healthcare Habits in the Southeast

How the PR Game Is Changing in 2024

Drive Rapid — and Remarkable — Results by Adding AI to Your Brand’s Marketing Strategy

3 Ways Workplace Attire Has Evolved — and How Apparel Brands Can Adapt

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