Tips & Ideas to Optimize Your Marketing Strategy

Mar

14

2024

Advantages and Disadvantages of Mobile Marketing

In the digital age, mobile phones have become seemingly ubiquitous in the United States. In fact, according to statistics from the Pew Research Center, 97% of Americans own a cellphone of some sort. And as of 2023, the share of...

Mar

12

2024

Ramp Up Revenues by Cutting Into Cart Abandonment — With These 9 Tips

According to an aggregation of studies on the topic, online shoppers leave items abandoned in their e-commerce shopping carts more than 70% of the time. And some of the top reasons given for cart abandonment include:

Mar

07

2024

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

For most consumer packaged goods (CPG) brands, the traditional route to the consumer goes squarely through retailers. And in the majority of cases, this approach makes perfect sense. After all, when the average consumer needs to replace everyday consumables like...

Mar

06

2024

Decoding Social Media Success: Choosing the Metrics That Truly Matter

When it comes to measuring the effectiveness of their social media efforts, businesses and marketers are often bombarded with an overwhelming array of metrics, many of which are hyped as the true keys to success. However, not all metrics are...

Feb

29

2024

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective...

Feb

26

2024

7 Social Media Marketing Trends We See Surging in 2024

We kicked off 2023 by offering a set of six (sometimes bold) predictions about the trends in social media that would shape the marketing landscape over the course of the year. And according to Brandon Content Director Kristi Raines, we...

Doctor have a tough conversation with a patient

Feb

20

2024

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they...

Feb

14

2024

6 More Ways to Lift Your Business’s Local SEO Efforts

When you’re looking for a local product or service, where do you turn for help? If you’re like most digital-age consumers, you find your answers on the internet. In fact, research has shown that more than 95% of consumers turn...

Health care provider conducting virtual visit

Feb

07

2024

Regional Insights & Trends: Healthcare Habits in the Southeast

Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a...

Feb

01

2024

Why PR and Social Media Are Better Together

You often hear that perception is reality, and while that may not be necessarily true, it certainly is when it comes to brands. Whether seen by a trade or consumer audience, the news they read and the videos they watch...

Marketing & Advertising Blog

Advantages and Disadvantages of Mobile Marketing

Ramp Up Revenues by Cutting Into Cart Abandonment — With These 9 Tips

Is Your CPG Brand a Good Candidate for DTC Sales? Consider These 5 Factors

Boost Your B2B Brand’s Content Marketing With These 10 Tactics

Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast

6 More Ways to Lift Your Business’s Local SEO Efforts

Regional Insights & Trends: Healthcare Habits in the Southeast

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