Blog

11Feb 2019
By Katie Ryan

It’s a common question: “Why should I bid on my brand terms?” The logic here is understandable — why spend money bidding on your own company name, URL, product names, etc. when you’re already going to show up in the organic search results? Won’t this cannibalize your organic traffic? That's what eBay thought, too. The reality is that in PPC, bidding on brand terms is our secret weapon. Here are the top 5 reasons you should be bidding on your brand terms:

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19Dec 2018
By Courtney Olbrich

One of the biggest changes in the paid advertising space over the last five years has been the increasing share of dollars spent on OTT (over the top), online video pre-roll/mid-roll and social video ads as a top-of-the-funnel alternative/companion to TV advertising. (Variety) As this has happened, many company marketing leaders have had the following questions on their minds:

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30Nov 2018
By John Williamson

Looking to generate more revenue from your e-commerce website? Here, we’ll explore 9 elements of an optimized product page as they relate to both SEO and conversions.

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10Oct 2018
By Lindsey McRae

The saturation level of online content has been a hot topic over the past few years, especially in relation to social media algorithms, active users and industry strategies. Year after year, we’ve watched the social media space grow as people join new online communities where they share increasing amounts of content, showcasing even more of their personal lives publicly online.

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28Sep 2018
By Andy Kovan

In today’s profit-driven, short-term-focused business world, the roles of brand establishment and brand development are often relegated to the marketing division and viewed as expenses vs. assets. C-suites and shareholders often have a hard time understanding the potential for value in brand as an asset to the organization, which demands a reasonable level of commitment and investment over time. In many organizations, brand is losing the battle for high levels of participation and engagement from all tiers of the organization because measuring return on investment is often difficult.

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07Sep 2018
By John Williamson

Most marketers track and analyze a variety of metrics when it comes to their digital marketing efforts, especially for e-commerce. Some of the metrics are largely useless, others are very interrelated, and maybe only a few are the critical KPIs. Here, we’ll examine the most important metric of them all when assessing your e-commerce website. Specific to digital marketing and e-commerce, I’ll argue that the most important (and often most misunderstood) metric is Revenue Per Visitor, or RPV.

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13Aug 2018
By Ed Lammon

Based on a new report from The Nielsen Company, the casual observer might envision that two U.S. industries are especially poised to benefit from the media-consumption habits of the 21st century American — the fitness industry and the marketing industry. As for the former, we’ll leave that topic to another company and another blog. But when it comes to marketing, we see loads of opportunity (and some significant insights) in the report’s findings.

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08Aug 2018
By The Brandon Agency

From the smallest of start-ups to the biggest of international corporations, businesses of all sizes can reap the benefits of social media marketing and brand-building. Vast segments of the consumer population are active on social media (over 80% of the U.S. population had a social media profile in 2017, according to estimates), and social media gives businesses the opportunity to engage with these potential consumers, begin building a rapport and, ideally, create loyal customers. Further, the leading social platforms also allow advertisers to — perhaps more effectively and more granularly than with any other advertising avenue — specifically target their messages to consumers based on demographics, interests and behaviors.

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