News & Blog - Page 2 of 79

Feb

09

2023

What the Gen X Generation Wants From Their Financial Institution

Generation X, also known as Gen X, is a demographic group born between 1965 and 1980. The GenX population in the United States is about 66 million people with ages ranging from 43-58. Many GenX’ers are entering their peak earning...

Feb

02

2023

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

It should come as no surprise to anyone — especially not to experienced marketers — that by knowing more about customers, their needs and what drives their buying decisions, brands can create stronger consumer connections and elevate sales.

Jan

26

2023

As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider

HTTP cookies (aka “web cookies,” “browser cookies,” “internet cookies” or simply “cookies”) have been working behind the scenes on consumers’ computers for more than a quarter of a century now. They have roots tracing back to the early 1990s —...

Jan

19

2023

9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

Jan

18

2023

Brandon’s Media Department Expands with Three New Hires

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Talia Patterson, Rawan Elbadawy, and Alyssa Baumbick to its media team. The new hires are joining an agency regularly recognized as a top advertising agency by Charlotte Business Journal and Clutch.

Jan

12

2023

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

Most marketers consider paid search, also known as PPC (Pay-Per-Click), to be among the most effective forms of digital advertising. This is largely thanks to the marketing tactic’s ability to generate extremely high-quality leads by reaching consumers just when they’re...

Jan

10

2023

These 6 Social Media Trends Could Create Big Waves in 2023

For brands of all shapes and sizes, social media offers the opportunity to grab consumers’ attention and, when used effectively, move them along the path to purchase (and in some cases, even toward brand loyalty and brand ambassadorship). But to...

Jan

05

2023

7 Brand-Building Tips for Start-Ups and Small Businesses

For any business — large or small, new or well-established — good branding is an important key to long-term success. After all, a business’s brand serves as its public face among consumers, helping to build recognition, trust and (hopefully in...

Dec

16

2022

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends

As veteran marketers are well aware, the craft of marketing is a dynamic one — and tactics that produced big successes a year or two ago can begin to lose their effectiveness as time passes. That is also the case...

Dec

15

2022

Brandon Adds New Talent to In-House Video and Photography Team

Brandon, the most creatively awarded agency in the Carolinas, has enhanced its content production team with two new trailblazers: Alex Childress and David Thompson.

Brandon’s Media Department Promotes Team Members

Featured articles

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends

Brandon Promotes Courtney Olbrich to Media Director

Idahoan Foods Selects Brandon as Social Media and Content Creation Agency Partner

Brandon Welcomes Kristi Raines as Content Director

Latest articles

What the Gen X Generation Wants From Their Financial Institution

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider

Brandon’s Media Department Expands with Three New Hires

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

7 Brand-Building Tips for Start-Ups and Small Businesses

Brandon Adds New Talent to In-House Video and Photography Team

Offices

Policies

Search

Brandon’s Media Department Promotes Team Members

Featured articles

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends￼

Brandon Promotes Courtney Olbrich to Media Director

Idahoan Foods Selects Brandon as Social Media and Content Creation Agency Partner

Brandon Welcomes Kristi Raines as Content Director￼

Latest articles

What the Gen X Generation Wants From Their Financial Institution

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider

9 Powerful Reasons Content Marketing Has Gone Mainstream

Brandon’s Media Department Expands with Three New Hires

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

These 6 Social Media Trends Could Create Big Waves in 2023

7 Brand-Building Tips for Start-Ups and Small Businesses

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends￼

Brandon Adds New Talent to In-House Video and Photography Team

Offices

Policies

Search

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends

Brandon Welcomes Kristi Raines as Content Director

To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends