Latest articles

Jul
11
2024

Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI

The marketing landscape is constantly evolving, and keeping pace requires embracing new tools. Artificial intelligence (AI) has emerged as a game-changer, offering agencies a wealth of possibilities to streamline workflows and enhance campaign performance. But with all the hype, it's...

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Jul
03
2024

Strategies for Rising Above Competition with Craft Beer Marketing

Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard seltzers...

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people looking at phones
Jun
27
2024

Unlocking Growth: How B2B Social Media Ads Have Changed the Game

In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a...

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People smiling at a table
Jun
26
2024

For Eighth Straight Year, Brandon Earns Coveted South Carolina Top Workplaces Honor — 1 of Only 4 Companies Able to Make Claim

Brandon, a fully integrated, data-driven marketing and communication firm built for today's digital ecosystem, has been awarded a Top Workplaces 2024 honor by South Carolina Top Workplaces. And to add to the honor, Brandon is one of only four companies...

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open computer looking at ads
Jun
25
2024

Navigating Trends: Digital Advertising in the Telecom Sector

In today's hyper-connected world, where digital communication is the norm, telecommunications companies face a unique set of challenges and opportunities in the realm of advertising. With the advent of new technologies and changing consumer behaviors, navigating digital advertising trends has...

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loyalty program graphic
Jun
20
2024

5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success

In today's fiercely competitive ecommerce landscape, retaining customers and fostering brand loyalty are more critical than ever. One powerful strategy that savvy ecommerce brands are leveraging is the implementation of loyalty programs. These programs not only incentivize repeat purchases but...

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Jun
13
2024

The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts

In the dynamic world of B2B marketing, one strategy has been gaining significant traction: Account-Based Marketing (ABM). ABM is a strategic approach that involves personalized campaigns tailored to specific high-value accounts rather than a broad audience. This targeted approach allows...

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