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A/B Testing

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

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User Generated Content

3 Reasons to Incorporate UGC Into Your Social Media Strategy

User-generated content (also known as UGC) is an important and sometimes-overlooked marketing tactic that brands can take advantage of when thinking about their social media strategy. UGC can help build brand loyalty and show customers that you see and value...

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Megan and Ben, boy and girl smiling

Brandon Expands Client Services Team with Two New Hires

Brandon, an integrated data-driven, digitally-centric marketing firm specializing in B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and fitness categories, has added two trailblazers, Megan Galage and Ben Crimminger, to...

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How to Handle Negative Online Reviews

For any business, whether a long-established enterprise or a fledgling start-up, negative online reviews can pose a serious threat — and over time can even sink an operation. Consider this: According to statistics, 95% of online consumers read reviews before...

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Girl Smiling New Hire

Brandon Expands Its Public Relations Team

Brandon, an integrated data-driven, digitally-centric marketing firm specializing in B2B, healthcare, financial services, telecommunications, outdoor lifestyles, lifestyle apparel, travel and tourism, consumer packaged goods, real estate, utilities, and fitness categories, has expanded the public relations department by adding Casey Kupper...

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The 411 on Successful SMS Marketing Campaigns

Statistics show that 85% of today’s Americans own a smartphone, with an even higher percentage — a whopping 97% — possessing a cellphone of some sort. And everyday observation tells us that, at least for most American consumers, these devices...

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