Marketing Agency News & Blog - Page 2 of 84

Jun

20

2024

5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success

In today's fiercely competitive ecommerce landscape, retaining customers and fostering brand loyalty are more critical than ever. One powerful strategy that savvy ecommerce brands are leveraging is the implementation of loyalty programs. These programs not only incentivize repeat purchases but...

Jun

18

2024

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Brandon, a data-driven, modern marketing agency that unlocks hidden potential through data and audience understanding for mid-market brands, is pleased to announce the recent hire of innovative retail marketing strategist Leah Key as its new media and e-commerce director. Key...

Jun

13

2024

The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts

In the dynamic world of B2B marketing, one strategy has been gaining significant traction: Account-Based Marketing (ABM). ABM is a strategic approach that involves personalized campaigns tailored to specific high-value accounts rather than a broad audience. This targeted approach allows...

Jun

11

2024

The Role of Social Media in Telecommunications Advertising: An Introduction

In the dynamic landscape of telecommunications advertising, where connectivity and engagement are paramount, social media emerges as a cornerstone strategy for reaching and resonating with audiences. This introduction delves into the pivotal role of social media in the telecommunications industry...

Jun

06

2024

The Rise of Shoppable Ads – Simplifying the Purchase Journey in E-commerce

In today's digital age, the way we shop has undergone a massive transformation. E-commerce has become an integral part of our lives, offering convenience and accessibility like never before. However, with the vast array of products available online, navigating through...

Jun

05

2024

Integrated Marketing Agency Brandon, Welcomes Austin Scott as New Creative Director

North Carolina-based Brandon, a leading integrated marketing agency consistently recognized for its creative excellence, today announced the appointment of Austin Scott as its new creative director. He will report to Tyler Easterling, President and COO of TBA Worldwide. Brandon is...

May

29

2024

Maximize Conversions: How QR Codes & IP Targeting Can Revolutionize Direct Mail

Looking for a way to leverage traditional advertising mailers with new technology to generate data and drive sales/revenue? Adding QR codes in direct mail strategy can be a great way to track interactions with a particular mailer and to get...

May

23

2024

Harnessing the Power of Augmented Reality in Food and Beverage Marketing

To win over today's digital consumers, marketing strategies must constantly adapt and innovate. Augmented reality (AR) has emerged as a game-changer in the realm of marketing, offering immersive experiences that engage and delight audiences like never before. For the food...

May

20

2024

TBA Worldwide Appoints Courtney Olbrich as Chief Growth Officer

TBA Worldwide (TBAWW), a collective of advertising agencies and specialty marketing firms, is pleased to announce the appointment of Courtney Olbrich as Chief Growth Officer (CGO), effective immediately. The 20-year veteran of the marketing and advertising industry joins TBAWW from...

May

17

2024

Leveraging Social Media in Healthcare Marketing: Best Practices and Pitfalls

Social media has become a game-changer for healthcare marketing, exploding with the potential to engage patients, educate audiences, and build brand awareness. But like any powerful tool, it comes with its own set of challenges. Let's navigate the exciting world...

Brandon Lands Among State’s Best Places to Work for 7th Straight Year

Featured articles

For Eighth Straight Year, Brandon Earns Coveted South Carolina Top Workplaces Honor — 1 of Only 4 Companies Able to Make Claim

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

Integrated Marketing Agency Brandon, Welcomes Austin Scott as New Creative Director

TBA Worldwide Appoints Courtney Olbrich as Chief Growth Officer

Latest articles

5 Ways a Loyalty Program Can Supercharge Your Ecommerce Success

Shopper Marketing Trailblazer, Leah Key, Named Media and E-commerce Director at Brandon

The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts

Integrated Marketing Agency Brandon, Welcomes Austin Scott as New Creative Director

Maximize Conversions: How QR Codes & IP Targeting Can Revolutionize Direct Mail

Harnessing the Power of Augmented Reality in Food and Beverage Marketing

TBA Worldwide Appoints Courtney Olbrich as Chief Growth Officer

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