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7 Powerful PPC Tactics That Can Increase Your Paid Advertising ROI

Also known as PPC (pay-per-click) advertising, paid advertising offers an often-economical way for businesses to drive more traffic to their websites, boost their brand awareness among consumers and develop higher-quality leads — all while maintaining total control of their advertising...

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A Beginner’s Guide to Digital Marketing

A relative newcomer to the marketing world, digital marketing has in a short time become an undeniable force in the industry. In fact, it’s become the new norm — according to a 2021 Gartner report, digital channels now account for...

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8 Ideas to Amplify Your Hospitality Marketing Right Now

Just as in any industry, having an effective marketing strategy that manages to connect with and motivate the target audience is critical to finding and sustaining success in the hospitality industry. But while marketers for most other lines of business...

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8 Tips for Boosting Your Business With Local SEO

Especially in an era when smartphones seem to be in most everyone’s possession 24/7 and smart speakers are found in a growing number of homes, we’ve all likely asked our digital assistants for some sort of on-the-go area guidance before....

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Move Your Amazon Listings to the Head of the Class — With A+ Content

As the world’s leading e-commerce marketplace, Amazon can undoubtedly offer big growth opportunities for brands that choose to sell their products there. But these big opportunities also attract large numbers of rival sellers, bringing high levels of competition to the...

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