Latest articles

GirlWritingonTablet

9 Powerful Reasons Content Marketing Has Gone Mainstream

Brands have been sharing their stories with consumers in an effort to drum up business for centuries. But according to the Content Marketing Institute, what most consider to be the first official attempt at “content marketing” can be traced back...

Read More about 9 Powerful Reasons Content Marketing Has Gone Mainstream

MediaNewHires

Brandon’s Media Department Expands with Three New Hires

Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Talia Patterson, Rawan Elbadawy, and Alyssa Baumbick to its media team. The new hires are joining an agency regularly recognized as a top advertising agency by Charlotte Business Journal and Clutch.

Read More about Brandon’s Media Department Expands with Three New Hires

Man Holding Phone

These 6 Social Media Trends Could Create Big Waves in 2023

For brands of all shapes and sizes, social media offers the opportunity to grab consumers’ attention and, when used effectively, move them along the path to purchase (and in some cases, even toward brand loyalty and brand ambassadorship). But to...

Read More about These 6 Social Media Trends Could Create Big Waves in 2023

BuildYourBrand

7 Brand-Building Tips for Start-Ups and Small Businesses

For any business — large or small, new or well-established — good branding is an important key to long-term success. After all, a business’s brand serves as its public face among consumers, helping to build recognition, trust and (hopefully in...

Read More about 7 Brand-Building Tips for Start-Ups and Small Businesses