Is Digital Marketing Right For Your Brand?

Digital marketing is any marketing that uses electronic devices and the marketing specialists can use it to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on...

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SEO Computer

Why SEO Is (Still) Critically Important for Your Brand

In today’s digital world and heavily internet-assisted marketplace, there are plenty of ways to catch potential customers’ attention and lure them to your brand’s website. Some of the regularly trending ones in late 2023 include PPC (pay-per-click) advertising, social media...

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How to Write an SEO-Friendly Blog Post

How to Write SEO-Friendly Blog Posts in 2023

Blogs are powerful tools for individuals and companies looking to increase their online visibility. They provide a platform to demonstrate expertise and showcase a passion. In order to attain the most traffic and maximize visibility, a variety of search engine...

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Organic vs. Paid Search Marketing — Which Should I Choose?

According to recent statistics, nearly 70% of consumers’ online journeys begin with a visit to a search engine. And considering this data, it’s abundantly clear: For any brand with an online presence, efforts to achieve high search engine results page...

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How to Write Content That Improves Your Site’s SEO Results

Both for brands that want to gain exposure and for marketing writers who want their work to be read, implementing SEO-supporting tactics into a business’s content-writing efforts is critical. But it can be challenging to do it well, as SEO...

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A/B Testing

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

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