General Archives - Page 2 of 3

Telecommunications Companies: Why to Educate Your Customers on the Benefits of Fiber

Oct

20

2021

Telecommunications Companies: Why to Educate your Customers on the Benefits of Fiber

In the digital era we live in today, consumers are growing ever more reliant on their internet access. They use their connections to communicate, make purchases, facilitate learning, complete work assignments, seek out entertainment — and much, much more. And...

Oct

07

2021

5 Reasons Direct Mail Still Gets a Stamp of Approval From Pro Marketers

With the proliferation of digital marketing in the 21st century, it’s understandable why some brands might consider direct mail marketing to be an outdated tactic. But after a closer look at the numbers, many of these brands might just change...

Aug

05

2021

5 Ways to Better Market Solar Energy to Utility Customers

U.S. solar electricity generation is on the rise. In fact, solar is predicted to account for 39% of all new electricity generation capacity in 2021, surpassing wind power for the first time in history. And of course, as the demand...

May

07

2021

Find Balance: Tips from a Working Mom

I love being a mom. I love my career. Almost 3 years ago I became a working-mom and it’s a hat I proudly wear. Working in marketing and advertising for 16 years, I’ve learned how to juggle a million tasks...

Feb

24

2021

Gen Z and TikTok Are On an Upward Trajectory; Is Your Brand Ready?

TikTok is not your mother’s app. It’s not supposed to be. And yet, brands need to understand the allure and the audience. It won’t be long until TikTok users are mothers (and fathers.) They’re already wowing the social media universe...

Group of young people leaning against the wall, checking their phones

Feb

16

2021

Gen Z Media Consumption Heavily Influenced By Growing Up With Technology

They’re technophiles, with a conscience. Generation Z, like Millennials before them, gets its share of screen time. Yet while they swipe, tap, like, and share, they’re aware of how much attention their tech is getting. Gen Z is active online...

People standing against a wall, everyone on their phones

Jan

26

2021

Gen Z: How Marketers Can Win With the Next Wave of Consumer Game-Changers

They’re young, they’re aware, they’re involved, and they are a growing portion of the economy. Just don’t call them Millennials.

Dec

08

2020

4 Ways Telecom Marketers Can Boost Their Internet Business and the Customer Experience

In the telecommunications industry, internet service is an undeniably hot commodity these days. Few modern homes lack an internet connection, and a long list of devices within them — from computers, smartphones and TVs to security systems, doorbells, appliances and...

Oct

02

2020

Marketing in the Face of COVID – The Changing Consumer Mindset During the Pandemic

It’s hard to know yet which trends and habits during a global pandemic are temporary - and which will change for good. Consumer mindset has shifted dramatically since March, mostly out of necessity. In the process, commerce has innovated and...

holographic happy face above phone screen

Sep

29

2020

How To Conduct a Customer Experience Audit

In business today, the consumer holds the cards. That’s great for consumers, who for years had little recourse if products and services failed to make the grade. What voice they had was limited, and usually went through the very business...

General

Telecommunications Companies: Why to Educate your Customers on the Benefits of Fiber

5 Reasons Direct Mail Still Gets a Stamp of Approval From Pro Marketers

5 Ways to Better Market Solar Energy to Utility Customers

Find Balance: Tips from a Working Mom

Gen Z and TikTok Are On an Upward Trajectory; Is Your Brand Ready?

Gen Z Media Consumption Heavily Influenced By Growing Up With Technology

Gen Z: How Marketers Can Win With the Next Wave of Consumer Game-Changers

4 Ways Telecom Marketers Can Boost Their Internet Business and the Customer Experience

Marketing in the Face of COVID – The Changing Consumer Mindset During the Pandemic

How To Conduct a Customer Experience Audit

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