Email Marketing

9 Tips for Boosting the Effectiveness of Your Brand’s Emails

The modern media landscape offers a diverse array of marketing channels — including radio, television, print, email, internet and social media advertising, just to name a few. But only one of them can claim to be the ROI leader …...

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6 Ways to Reinvent Your Subject Lines; Just In Time for the Holidays

Online shopping hit an all-time high in 2020 due to COVID 19, and in 2021 we may encounter the same, if not more, online shoppers as delivery delays begin. Consequently, merchants and marketers are already finalizing their holiday content calendars...

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Tips for Effective Lead Nurturing

The relationship between customers and marketers is ever-changing. Further, making a purchase takes more time for buyers than it has in the past, as that process now includes self-education and a need to build trust with the company they are...

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8 Easy Tips to Develop Your Brand’s Email Marketing

The first marketing email was sent in 1978, and it kicked off what has become one of the most highly used marketing channels even to this day — not to mention it resulted in $13 million in sales. From the...

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14 Ways to AB Test Your Email Campaigns

Do you want to make sure you are sending out your emails at the right time, with the most engaging content and the most enticing subject lines? Of course you do! And you can achieve this by AB Testing. Also...

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How to Create the Ultimate Email Strategy

It seems to be a common perception that email is a thing of the past. This may be the case if you are thinking of email as a way to communicate with your peers and coworkers. With more efficient options...

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5 Emerging Elements in Email Marketing to Keep an Eye on in 2020

If you’re a marketer, you know that digital is in an endless state of fluctuation. But one of its top tools — email marketing — has been around for a long time, and for good reason. It is a highly...

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Optimize These 3 Emails for Holiday Marketing Success

The most successful and effective of email marketing campaigns carefully consider their audience, goals and (when applicable) ROI, then track the results to build on best practices over time. And while doing all of the above is important with all...

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6 Ways to Improve Your Cart-Abandonment Emails — and Recoup ‘Lost’ Sales — This Holiday Season

When it comes to boosting online sales, there may be no lower-hanging fruit for marketers than making efforts to reduce cart abandonment. After all, the consumer’s interest is clear — not only has he or she visited the e-commerce site...

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This Holiday Season, Use These 4 Digital Tactics to Brighten Your Bottom Line

For marketers and merchants, the holiday season represents a consistent bright spot on the annual business calendar. It’s a time of year when, between gift-giving and spoiling themselves a bit, consumers tend to open their wallets substantially more than usual...

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