Marketing Trends & Tips for E-Commerce Brands

Aug

11

2021

5 Ways To Enhance Your Brand’s Customer Loyalty

As a statistic often heard (and regularly repeated) in the marketing world points out, it can cost five times as much — and by some estimates 25 times as much — to attract a new customer as it does to...

Person holding phone and working on computer

Nov

18

2020

An E-Commerce Game-Changer? Introducing Data-Driven Customer Profiles

Every marketer wants consumer data. But if you’re a nationwide retail chain with over a thousand locations and tens of thousands of daily transactions, the amount of data flowing in can be overwhelming. How can you process all this data...

Oct

13

2020

How Apparel Brands are Building ‘Brand Love’ During the Pandemic

The global coronavirus pandemic has affected businesses of all segments and sizes the world over — both in ways that negatively impact the bottom line and, in a rare few cases, can actually boost it. And in a new normal...

Aug

20

2020

America’s Shopping Behavior Has Not Waned With COVID – It’s Shifted

Since the COVID-19 lockdown began in March, businesses and consumers have anxiously anticipated the reopening of commerce. The reality, as restrictions are lifted? Less of a stir and more of a timid response.

Jul

23

2020

The Impact and Influence of Live Streaming on Commerce in the COVID Era

If ever there was an era perfect for a live streaming boom - this is it. As the world sits at home to wait out the coronavirus, we’re cooking more, reading more, even napping more. We’re also streaming media by...

Phone with social media folder pulled up

May

29

2020

Instagram Is All in on E-Commerce

Social media juggernaut Instagram will celebrate its 10th anniversary on October 6, 2020, and the platform has certainly come a long way since its days of displaying grainy pictures of someone’s dinner. It has since become a source of income...

Mar

25

2019

The 9 Most Common E-Commerce SEO Mistakes

Recently, we discussed elements of a well-optimized product page. This week, we want to talk about the most common SEO mistakes made on e-commerce websites:

Alphabet Soup with the letters RPV, CR and ADV separated

Sep

07

2018

The Single Most Important Metric in Measuring the Success of Your E-Commerce Site

Most marketers track and analyze a variety of metrics when it comes to their digital marketing efforts, especially for e-commerce. Some of the metrics are largely useless, others are very interrelated, and maybe only a few are the critical KPIs....

E-Commerce

5 Ways To Enhance Your Brand’s Customer Loyalty

An E-Commerce Game-Changer? Introducing Data-Driven Customer Profiles

How Apparel Brands are Building ‘Brand Love’ During the Pandemic

America’s Shopping Behavior Has Not Waned With COVID – It’s Shifted

The Impact and Influence of Live Streaming on Commerce in the COVID Era

Instagram Is All in on E-Commerce

The 9 Most Common E-Commerce SEO Mistakes

The Single Most Important Metric in Measuring the Success of Your E-Commerce Site

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