Digital Marketing Trends

10 Marketing Trends to Watch in 2013

As we head further into 2013, we thought it would be fun to share some major marketing trends that we are seeing from our unique vantage point as an integrated firm.

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The Value of a Facebook Fan Is Zero

The social media world is currently buzzing about the value of a Facebook fan. As businesses invest more into social media, the answer to this question is going to continue to grow in importance. Marketers want a quantifiable ROI for...

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2011 – The Year of Mobile

Did you know that there are more mobile phones on planet Earth than there are toothbrushes? That’s right. Today, there are 4.6 billion humans connected through a mobile phone (4 out of 5 adults). But there are only an estimated...

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The Facebook/Amazon Partnership – A Match for Google

On Tuesday, Facebook and Amazon announced a partnership that I think has Google very concerned. The partnership is the most significant integration between the social and transaction-based segments of the web. In a nutshell what the integration allows is for...

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Marketing Trends to Watch presentation

Marketing Trends to Watch

The following is a presentation that I give to Associations and Conventions on marketing trends to watch and how they might impact your business and/or marketing efforts.

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