Apr
22
2020
Posts by Scott Brandon
Apr
02
2020
Research Study Sheds Light on Changing Travel-purchase Preferences
Each year, our travel and tourism marketing team conducts an in-depth research study to better understand how leisure travelers plan, choose and book their hotels when going on vacation. Conducted annually over the past five (5) years, the study not...Read More about Research Study Sheds Light on Changing Travel-purchase Preferences
Jan
22
2018
14 Lessons Learned Over a Quarter Century of Marketing
I love what I do. Marketing is a fast-paced, complex, problem-solving business that involves science, art and, most of all, focus. Having been in this business now for over 24 years, I am often asked for advice from those just...Read More about 14 Lessons Learned Over a Quarter Century of Marketing
Mar
15
2017
#Winning: Two TBA Clients Win 'Best New Product' at Annual SHOT Show
2017 is already off to a great start, especially for our clients. In January, we assisted two of them at the annual SHOT (Shooting, Hunting, Outdoor Trade) Show in Las Vegas. Amongst thousands of other companies, our clients were recognized...Read More about #Winning: Two TBA Clients Win 'Best New Product' at Annual SHOT Show
Feb
14
2017
Why Authenticity Matters
We spend a lot of time discussing authenticity with our clients. An authentic business truly inspires consumers and ultimately prospers. Some of our clients confuse authenticity with transparency, and others sometimes think that the very nature of marketing prevents the...
Apr
13
2016
Demographics, They Are A-Changin'
A commonly held notion among media scholars and PR professionals has been that the majority of senior citizens and older demographics are not online. However, the results of a recent study conducted by the National Telecommunications & Information Administration (NTIA)...
Jun
11
2015
From Cookies to COAT: How Web Personalization Might Work in the Future
We’re Right on Track for a More Personalized Web.Read More about From Cookies to COAT: How Web Personalization Might Work in the Future
Feb
23
2015
Why Google Rules the Contextual Marketing World
Can Apple ever catch up to Google?Read More about Why Google Rules the Contextual Marketing World
Nov
24
2014
Despite Recent Reports, The News Release Is Not Dead
Reporters still value press releases when executed properlyRead More about Despite Recent Reports, The News Release Is Not Dead
Dec
05
2013
4 Ways You Can Use Social Media to Influence Vacation Planning
Four key tips on how you can leverage the power of social media to increase your hotel bookings.Read More about 4 Ways You Can Use Social Media to Influence Vacation Planning