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Data Driven Attribution Unraveled

Attribution has been one of the central problems for marketers since the beginning of analytics. How much credit should we attribute to a specific channel? Although there is no one-size-fits-all answer, everyone agrees that the default Last Non-Direct Click Attribution...

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How to Write Content That Improves Your Site’s SEO Results

Both for brands that want to gain exposure and for marketing writers who want their work to be read, implementing SEO-supporting tactics into a business’s content-writing efforts is critical. But it can be challenging to do it well, as SEO...

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A/B Testing

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

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How to Handle Negative Online Reviews

For any business, whether a long-established enterprise or a fledgling start-up, negative online reviews can pose a serious threat — and over time can even sink an operation. Consider this: According to statistics, 95% of online consumers read reviews before...

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The 411 on Successful SMS Marketing Campaigns

Statistics show that 85% of today’s Americans own a smartphone, with an even higher percentage — a whopping 97% — possessing a cellphone of some sort. And everyday observation tells us that, at least for most American consumers, these devices...

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