Feb
16
2023
Posts by Nick McNeill
Feb
02
2023
5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance
It should come as no surprise to anyone — especially not to experienced marketers — that by knowing more about customers, their needs and what drives their buying decisions, brands can create stronger consumer connections and elevate sales.
Jan
26
2023
As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider
HTTP cookies (aka “web cookies,” “browser cookies,” “internet cookies” or simply “cookies”) have been working behind the scenes on consumers’ computers for more than a quarter of a century now. They have roots tracing back to the early 1990s —...
Jan
12
2023
Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin
Most marketers consider paid search, also known as PPC (Pay-Per-Click), to be among the most effective forms of digital advertising. This is largely thanks to the marketing tactic’s ability to generate extremely high-quality leads by reaching consumers just when they’re...Read More about Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin
Nov
01
2022
How to Write Content That Improves Your Site’s SEO Results
Both for brands that want to gain exposure and for marketing writers who want their work to be read, implementing SEO-supporting tactics into a business’s content-writing efforts is critical. But it can be challenging to do it well, as SEO...Read More about How to Write Content That Improves Your Site’s SEO Results
Oct
18
2022
Put Google Discover to Work for Your Business in These 2 Impactful Ways
In any industry, it is crucial for good leaders — and even rank-and-file workers — to stay on top of the latest industry news, insights and trends. And for everyday Americans looking to grow their knowledge and skills in nearly...Read More about Put Google Discover to Work for Your Business in These 2 Impactful Ways
Oct
06
2022
Why (and When) Your Brand Should Use A/B Testing
As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...Read More about Why (and When) Your Brand Should Use A/B Testing
Sep
22
2022
How to Handle Negative Online Reviews
For any business, whether a long-established enterprise or a fledgling start-up, negative online reviews can pose a serious threat — and over time can even sink an operation. Consider this: According to statistics, 95% of online consumers read reviews before...Sep
20
2022
Voice Search Is Exploding – Is Your Brand Ready?
Nearly 45% of U.S. consumers use voice technology daily, and the use of voice assistants is steadily rising.Read More about Voice Search Is Exploding – Is Your Brand Ready?
Sep
08
2022
The 411 on Successful SMS Marketing Campaigns
Statistics show that 85% of today’s Americans own a smartphone, with an even higher percentage — a whopping 97% — possessing a cellphone of some sort. And everyday observation tells us that, at least for most American consumers, these devices...Read More about The 411 on Successful SMS Marketing Campaigns