Nick McNeill, Author at Brandon

Mar

02

2023

Elevate Your Brand’s Customer Communications With Conversational Marketing

In the 21st century business world, consumers have grown to expect personalized service … any day of the year, and around the clock. And with the development of the internet and instant messaging — along with the help of conversational...

Feb

16

2023

Data Driven Attribution Unraveled

Attribution has been one of the central problems for marketers since the beginning of analytics. How much credit should we attribute to a specific channel? Although there is no one-size-fits-all answer, everyone agrees that the default Last Non-Direct Click Attribution...

Feb

02

2023

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

It should come as no surprise to anyone — especially not to experienced marketers — that by knowing more about customers, their needs and what drives their buying decisions, brands can create stronger consumer connections and elevate sales.

Jan

26

2023

As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider

HTTP cookies (aka “web cookies,” “browser cookies,” “internet cookies” or simply “cookies”) have been working behind the scenes on consumers’ computers for more than a quarter of a century now. They have roots tracing back to the early 1990s —...

Jan

12

2023

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

Most marketers consider paid search, also known as PPC (Pay-Per-Click), to be among the most effective forms of digital advertising. This is largely thanks to the marketing tactic’s ability to generate extremely high-quality leads by reaching consumers just when they’re...

Nov

01

2022

How to Write Content That Improves Your Site’s SEO Results

Both for brands that want to gain exposure and for marketing writers who want their work to be read, implementing SEO-supporting tactics into a business’s content-writing efforts is critical. But it can be challenging to do it well, as SEO...

Oct

18

2022

Put Google Discover to Work for Your Business in These 2 Impactful Ways

In any industry, it is crucial for good leaders — and even rank-and-file workers — to stay on top of the latest industry news, insights and trends. And for everyday Americans looking to grow their knowledge and skills in nearly...

Oct

11

2022

Make Your Holiday Marketing Campaign Shine Bright With These 6 Tips

For large numbers of businesses nationwide — and especially for those in the retail sector — the holiday season is when annual profits begin to be made. In fact:

Oct

06

2022

Why (and When) Your Brand Should Use A/B Testing

As everyone knows, there are always multiple approaches to accomplishing any goal. And of course, some approaches prove to be more effective than others and can deliver higher levels of success. Such is the general idea behind A/B testing, which...

Sep

22

2022

How to Handle Negative Online Reviews

For any business, whether a long-established enterprise or a fledgling start-up, negative online reviews can pose a serious threat — and over time can even sink an operation. Consider this: According to statistics, 95% of online consumers read reviews before...

Posts by Nick McNeill

Elevate Your Brand’s Customer Communications With Conversational Marketing

Data Driven Attribution Unraveled

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

As the Third-Party Tracking Cookie Crumbles, Here Are 5 Leading Alternatives to Consider

Jumping Into Paid Search? Here’s a Primer on 20 Top Terms to Know Before You Begin

How to Write Content That Improves Your Site’s SEO Results

Put Google Discover to Work for Your Business in These 2 Impactful Ways

Make Your Holiday Marketing Campaign Shine Bright With These 6 Tips

Why (and When) Your Brand Should Use A/B Testing

How to Handle Negative Online Reviews

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