Nick McNeill, Author at Brandon

Aug

10

2023

8 Steps to Keep Up with Explosive E-commerce Growth

Business owners can no longer ignore the growth of e-commerce, and that growth is only expected to continue. More than 20% of retail purchases are expected to take place online this year, and that number is expected to grow to...

Aug

01

2023

Make Your Holiday Marketing Campaign Shine Bright With These 6 Tips

For large numbers of businesses nationwide — and especially for those in the retail sector — the holiday season is when annual profits begin to be made. In fact:

Jul

11

2023

Organic vs. Paid Search Marketing — Which Should I Choose?

According to recent statistics, nearly 70% of consumers’ online journeys begin with a visit to a search engine. And considering this data, it’s abundantly clear: For any brand with an online presence, efforts to achieve high search engine results page...

Jun

27

2023

Improved UX = Increased Business — and These 8 Tips Can Make Your Website More User-Friendly

As 21st century consumers spend more and more time online, their first impressions of any brand are increasingly delivered via the brand’s website. And with studies showing that three in four modern consumers make judgements about a brand’s credibility based...

May

23

2023

Move Your Amazon Listings to the Head of the Class — With A+ Content

As the world’s leading e-commerce marketplace, Amazon can undoubtedly offer big growth opportunities for brands that choose to sell their products there. But these big opportunities also attract large numbers of rival sellers, bringing high levels of competition to the...

May

09

2023

How to Make Your Product Stand Out with Amazon Selling

Online selling can be an adventure. It can also be lucrative, especially if you’re selling on Amazon. The American multinational tech company maintains more than 300 million active customer accounts, and more than 1.9 million selling partners globally.

Apr

14

2023

Usability Testing – What, Why, When, Who and How

What is usability testing? It’s an attempt to evaluate a product’s usability, or ease of use, by seeing if its design fits the user’s natural expectations in an efficient, effective, and satisfying manner.

Mar

02

2023

Elevate Your Brand’s Customer Communications With Conversational Marketing

In the 21st century business world, consumers have grown to expect personalized service … any day of the year, and around the clock. And with the development of the internet and instant messaging — along with the help of conversational...

Feb

16

2023

Data Driven Attribution Unraveled

Attribution has been one of the central problems for marketers since the beginning of analytics. How much credit should we attribute to a specific channel? Although there is no one-size-fits-all answer, everyone agrees that the default Last Non-Direct Click Attribution...

Feb

02

2023

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

It should come as no surprise to anyone — especially not to experienced marketers — that by knowing more about customers, their needs and what drives their buying decisions, brands can create stronger consumer connections and elevate sales.

Posts by Nick McNeill

8 Steps to Keep Up with Explosive E-commerce Growth

Make Your Holiday Marketing Campaign Shine Bright With These 6 Tips

Organic vs. Paid Search Marketing — Which Should I Choose?

Improved UX = Increased Business — and These 8 Tips Can Make Your Website More User-Friendly

Move Your Amazon Listings to the Head of the Class — With A+ Content

How to Make Your Product Stand Out with Amazon Selling

Usability Testing – What, Why, When, Who and How

Elevate Your Brand’s Customer Communications With Conversational Marketing

Data Driven Attribution Unraveled

5 Ways to Collect and Leverage Zero-Party Data to Improve Your Brand’s Marketing Performance

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