Nick McNeill, Author at Brandon

Aug

10

2022

Leads are great. Conversions are better. 8 ways to help turn leads into conversions.

For any business, investing in effective marketing campaigns that fill the top of the marketing funnel with prospective buyers is critical to generating long-term success — but it’s only the beginning of the battle. Once the lead-generation process is complete,...

Jul

27

2022

Why Website Usability has Never Been More Important to a Brand’s Success

In today’s digitally driven business world, more and more of the typical brand’s consumer touchpoints — and in some cases even all of them — are moving online. As such, of course, a brand’s website has become an all-important element...

Jul

05

2022

10 Ways QR Codes Can Amplify Your Marketing Effectiveness

First created in the 1990s to assist with the production process in Japan’s automobile industry, QR codes — named using an abbreviation for “quick response” — can be found all over the place in today’s digitally dominated society. In fact,...

Jun

29

2022

7 Powerful PPC Tactics That Can Increase Your Paid Advertising ROI

Also known as PPC (pay-per-click) advertising, paid advertising offers an often-economical way for businesses to drive more traffic to their websites, boost their brand awareness among consumers and develop higher-quality leads — all while maintaining total control of their advertising...

Jun

14

2022

A Beginner’s Guide to Digital Marketing

A relative newcomer to the marketing world, digital marketing has in a short time become an undeniable force in the industry. In fact, it’s become the new norm — according to a 2021 Gartner report, digital channels now account for...

Jun

09

2022

The 7 Most Important Updates in Google History — and How They Impact Your Website

In the 21st century business world, it’s hard to overstate how important a strong internet presence and online discoverability are to most enterprises — whether the business is strictly based online, primarily brick-and-mortar or a blend of the two. Why?...

May

24

2022

10 Tips for Boosting the Effectiveness of Your Brand’s Email Marketing Campaigns

For most businesses, when it comes to getting the biggest bang for their marketing buck, no tactic is more effective at moving the needle than email marketing. In fact, when surveyed, 67% of businesses' marketing decision-makers have pointed to email...

May

19

2022

8 Tips for Boosting Your Business With Local SEO

Especially in an era when smartphones seem to be in most everyone’s possession 24/7 and smart speakers are found in a growing number of homes, we’ve all likely asked our digital assistants for some sort of on-the-go area guidance before....

May

03

2022

Increase Your Brand’s Amazon Sales With These 5 Simple Tactics

Amazon accounts for over 40% of online retail sales in the U.S. — a figure that represents more than five times the market share claimed by Walmart, its closest competitor in the e-commerce world. But as countless brands have learned...

Apr

26

2022

Eyeing Amazon Sales? Consider These 8 Important Factors Before You Dive Into the Waters

As the world’s largest online marketplace — and, according to estimates, accounting for more than 40% of all online retail sales in the U.S. in 2021 — Amazon is an absolute behemoth in the e-commerce world. And for many brands,...

Posts by Nick McNeill

Leads are great. Conversions are better. 8 ways to help turn leads into conversions.

Why Website Usability has Never Been More Important to a Brand’s Success

10 Ways QR Codes Can Amplify Your Marketing Effectiveness

7 Powerful PPC Tactics That Can Increase Your Paid Advertising ROI

A Beginner’s Guide to Digital Marketing

The 7 Most Important Updates in Google History — and How They Impact Your Website

10 Tips for Boosting the Effectiveness of Your Brand’s Email Marketing Campaigns

8 Tips for Boosting Your Business With Local SEO

Increase Your Brand’s Amazon Sales With These 5 Simple Tactics

Eyeing Amazon Sales? Consider These 8 Important Factors Before You Dive Into the Waters

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