Marketing Agency News & Blog

Apr

30

2024

Mastering SMS Marketing: Implementing Best Practices for Success

In today's digital landscape, where consumers are constantly bombarded with messages, mastering SMS marketing best practices is essential for businesses aiming to stand out and drive meaningful engagement. With billions of mobile phone users worldwide, SMS marketing offers a direct...

Apr

25

2024

Influencer Marketing: Unlocking the Power of Targeted Audiences

In today’s digitally-driven world, influencer marketing has emerged as a powerful tool for reaching and engaging specific audiences. With the rise of social media platforms and the increasing popularity of influencers, brands have recognized the potential of leveraging these individuals...

Apr

23

2024

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promotions...

Apr

17

2024

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Digital marketers love initialisms and acronyms — SEO, PPC, SEM, SERP, ROAS, UX, CRO, ROI, RPV, etc. Today we’re talking about E-E-A-T — Experience, Expertise, Authoritativeness and Trustworthiness. (The acronym, which summarizes a significant portion of Google’s Search Quality Rater...

Apr

12

2024

Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms

This will likely come as no surprise to anyone, but modern consumers regularly seek out businesses of all types — law firms included — via online searches. (In fact, a majority of today's purchase journeys start with an internet query.)

Person checking text messages on their smartphone

Apr

05

2024

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these...

Apr

01

2024

9 Effective Ways Your Law Firm Can Leverage Digital Advertising

In the digital era, when the typical consumer needs just about any type of product or service, the search is more and more often beginning online — and legal services are certainly no exception. In fact, more than one in...

Mar

27

2024

Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?

These days, when you want to search the internet, is your first instinct to start typing away at a manual keyboard (or tapping away at a digital one) — or to simply state your search after a wake-word command like...

Mar

20

2024

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates,...

Mar

19

2024

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

Most brands’ strategists and decision-makers are well aware of the importance of product differentiation. After all, it’s both literally and figuratively what sets a brand apart from the competition, and it’s a widely recognized key to achieving sustained success in...

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Featured articles

Brandon Brings Home 7 ADDY Awards, Including a ‘Best of,’ at AAF Midlands Gala

Data-Driven Storyteller Cary Murphy Takes Helm as Chief Strategy Officer at Brandon

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TBA Worldwide Acquires Social Media and Influencer Marketing Specialty Agency, Joybyte

Latest articles

Mastering SMS Marketing: Implementing Best Practices for Success

Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media

How to Leverage Google’s Content Guidelines to Optimize SEO Performance

Want to Land More Locals Seeking Legal Services? Leverage These 15 Local SEO Tips for Law Firms

Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage

Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics

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