Latest articles

hand holding phone with Snapchat notification
Sep
22
2020

COVID-19's Impact on Social Media Usage

Without impulse buys, attractive displays and full-scale, in-store incentives, commerce in the coronavirus age has gone digital. With in-store shopping stalled and then restricted, social media has been the means into consumers’ homes since March. How can brands close sales...

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Mo Grissham
Sep
17
2020

The Brandon Agency Adds E-Commerce Specialist to Interactive Team

As the rapidly growing e-commerce sector continues to assert its powerful influence online, The Brandon Agency has hired an expert to further grow our expertise in the space. Mo Grissom, TBA’s E-commerce Specialist, will work to cross-functionally plan, create, and...

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How COVID-19 is Impacting Consumer Behavior
Sep
10
2020

Six Months In – How COVID-19 is Impacting Consumer Behavior

Six months. That’s how long the world has been turned upside down with the coronavirus outbreak. Since mid-March, GlobalWebIndex has surveyed and monitored factors such as consumer attitudes concurrent with the pandemic - in as many as 18 world markets.

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Woman on Instagram
Sep
08
2020

Facebook Introduces In-App Shopping with Facebook & Instagram Shops

Facebook launched a new “Shop” feature on Facebook and Instagram that allows consumers to shop within their respective applications. Consumers can now shop, buy, and purchase all within the platforms without having to leave and go to a brand's website...

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Nik Bristow
Sep
02
2020

The Brandon Agency Welcomes Nik Bristow as New Senior Copywriter

The Brandon Agency has added new talent to write brand stories that impact, influence, and inspire growth for businesses. The company’s new Senior Copywriter, Nik Bristow, will create original advertising, social and website content for clients as well as for...

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9 Simple Ways to Improve the Performance of Your Facebook Ads
Aug
31
2020

9 Simple Ways to Improve the Performance of Your Facebook Ads

When a brand seeks to market to the specific population segments that might be most open to its offerings, there are few better ways to reach a more highly targeted group of potential buyers than via Facebook advertising. After all,...

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Woman holding change with a note saying, "Make a Change"
Aug
27
2020

What Will Shape Nonprofit Growth to Close 2020?

As we make the turn to the backstretch of 2020, much is uncertain for worldwide commerce. Trends have veered to unforeseen paths, some positive, some negative. It’s no different for philanthropic organizations and its volunteers.

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